Within Journalism and Public Relations By Kelly Newbery, Amanda Scott, Ainsley Dobson, Charlotte Patterson, Ella Tanner

In order to remain relevant to their audiences, both journalism and public relations need to embrace new media such as Wikipedia . However, professionals do well to recognise the following guidelines in order to use Wikipedia as a legitimate source.

In order to remain relevant to their audiences, both journalism and public relations need to embrace new media such as Wikipedia . However, professionals do well to recognise the following guidelines in order to use Wikipedia as a legitimate source.

Use Wikipedia as a road-map to further credible sources to substantiate information when producing news stories. Amend mistakes discovered on Wikipedia to ensure the reliability and credibility of online content. Use the bibliographic references on Wikipedia entries to expand research. Use Wikipedia as a way to cross-check information in media releases.

Use Wikipedia as a road-map to further credible sources to substantiate information when producing news stories.

Amend mistakes discovered on Wikipedia to ensure the reliability and credibility of online content.

Use the bibliographic references on Wikipedia entries to expand research.

Use Wikipedia as a way to cross-check information in media releases.

Use Wikipedia as a primary source of information when producing news stories. Use Wikipedia to promote your employer news organisation. Edit Wikipedia in a biased way. Intentionally vandalise the Wikipedia pages of competing news organisations.

Use Wikipedia as a primary source of information when producing news stories.

Use Wikipedia to promote your employer news organisation.

Edit Wikipedia in a biased way.

Intentionally vandalise the Wikipedia pages of competing news organisations.

DO: use Wikipedia to cross check background information when creating media releases. DO NOT: use Wikipedia to promote a brand or business, or provide subjective information about a brand or business.

DO: use Wikipedia to cross check background information when creating media releases.

DO NOT: use Wikipedia to promote a brand or business, or provide subjective information about a brand or business.