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Comcom Prez 2010 Km Lite

Comcom Prez 2010 Km Lite



ComCom Oct 2010 overview

ComCom Oct 2010 overview



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    Comcom Prez 2010 Km Lite Comcom Prez 2010 Km Lite Presentation Transcript

    • The ComBar
    • What is the ‘ComBar’ …a living, breathing content channel on the mobile home screen Rotating Content Select to Pop-UP Interact With Content •  Read •  Click Through •  Download •  Redeem
    • What Can You Do With The ComBar?
    • For Content, Retail, Sponsorship or Ad Sales
    • But does it work ??
    • A Larger Slice of the Cake!
    • !"#$%!&%'%()*%+),-*% From ‘ordinary’ phone to ‘app-rich’ …and of course, we can also support iPhone development!
    • iPhone and iPad% •  .$/)%0"1%2,1/3*1% %/)*%401#$5%1*6$037-%21*8$*1%#*9*:02*1%0;%$<)03*%,3#%$<,#%,22-= %
    • TV2 and TV3 in Norway%
    • Dagbladet - Largest Newspaper in Norway%
    • Where Are We Today? •  Commercial Launch in Thailand 1.  Dtac 2.  AIS 3.  True Move •  Impending Launch in Norway •  Telenor “Playground Agreement” •  Commercial Pilot with one of the world´s largest operators •  Preinstall Pilot with Nokia •  Preinstall Pilot with Samart
    • Who Are We? Svein Johnsen CEO Kelly Moulton Director Anders Solheim Marketing Ådne Tveit Biz Dev Scott Davies Sales Arvid Torset CTO Helge Stormoen CFO %%
    • What We Offer Brand/Advertiser CRM Consumer User segmentation Banner Management Reporting / Analysis Order Banner Activity log Reporting and invoice
    • From advertiser to end user… ……and back
    • Partners & Customers
    • Thailand Joint Venture with BEC Tero •  The leading privately held media company in Thailand. •  We supply tech; they supply sales and marketing •  Live with all of the major operators
    • Austria Trial Commercial trial with major global operator •  Users invited by SMS •  250 users •  25 advertisers: (McDonalds, Red Cross, Coca Cola, Kellogs, Biotherm.) •  Media Partner (Der Kurier) with news feeds (RSS) • Results •  10-12% clickrate first day with every banner update •  8-10% clickrate first four days.
    • The ComBar Interactive Experience 9 Reasons Why…..
    • 1: Click to activate full screen… Non intrusive… … yet high impact & long dwell times
    • … Interact with Rich Media Pop Ups
    • 2: Get Rich Updated Content News Feeds Weather Feeds Coupons, Barcodes, SMS vouchers Direct Trackable Advertising Results Feeds Sponsorship Content Marketing Promotions VIP Services Etc…%
    • 3. Content Rotates with Every Click Every user interaction with the phone rotates the content, as well as users being able to manually flick though.
    • 4: Capture & Target Your Customers Offers, Click-throughs, VIP Content, SMS Drivers, etc…
    • 5: Exclusive Discounts / Content
    • 6: Coupons / Vouchers / Tickets Distribute unique 2d digital barcodes directly to the users mobile which can be redeemed in store, in venue, in Stadium, etc. >$-/1$?"/*%@*#*82A03%+0#*-%03*%0;%/B0%B,C-% 1)  Directly scanned into your POS via handset scanner or 2)  Manual entry against a web-based database Dependent on POS capabilities
    • 7: RSS Feeds = Up To Date Info Keep content up-to-date and relevant… World News Localisation Weather Sports Special “act now” offers Social media harvesting & push updating
    • 8: Build Dialogues/Databases •  Publish content directly to ComBar screen •  Instantly response to queries •  Build an opt in database •  Develop unique customer databases… •  Profile customers by activities •  Track Interaction Courtesy of our partner, vidamo.no
    • 9: Self service back-end More Magic Behind The Scenes •  Publish bespoke content directly to idle screen •  Advanced monitoring of user behavior •  Automated reports •  Avail in Q1 2011
    • Contact Bergen, Norway Kelly Moulton, Director kelly@comcom.no www.comcom.no