• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Comcom Prez 2010 Km Lite
 

Comcom Prez 2010 Km Lite

on

  • 1,186 views

ComCom Oct 2010 overview

ComCom Oct 2010 overview

Statistics

Views

Total Views
1,186
Views on SlideShare
1,186
Embed Views
0

Actions

Likes
0
Downloads
4
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Comcom Prez 2010 Km Lite Comcom Prez 2010 Km Lite Presentation Transcript

    • The ComBar
    • What is the ‘ComBar’ …a living, breathing content channel on the mobile home screen Rotating Content Select to Pop-UP Interact With Content •  Read •  Click Through •  Download •  Redeem
    • What Can You Do With The ComBar?
    • For Content, Retail, Sponsorship or Ad Sales
    • But does it work ??
    • A Larger Slice of the Cake!
    • !"#$%!&%'%()*%+),-*% From ‘ordinary’ phone to ‘app-rich’ …and of course, we can also support iPhone development!
    • iPhone and iPad% •  .$/)%0"1%2,1/3*1% %/)*%401#$5%1*6$037-%21*8$*1%#*9*:02*1%0;%$<)03*%,3#%$<,#%,22-= %
    • TV2 and TV3 in Norway%
    • Dagbladet - Largest Newspaper in Norway%
    • Where Are We Today? •  Commercial Launch in Thailand 1.  Dtac 2.  AIS 3.  True Move •  Impending Launch in Norway •  Telenor “Playground Agreement” •  Commercial Pilot with one of the world´s largest operators •  Preinstall Pilot with Nokia •  Preinstall Pilot with Samart
    • Who Are We? Svein Johnsen CEO Kelly Moulton Director Anders Solheim Marketing Ådne Tveit Biz Dev Scott Davies Sales Arvid Torset CTO Helge Stormoen CFO %%
    • What We Offer Brand/Advertiser CRM Consumer User segmentation Banner Management Reporting / Analysis Order Banner Activity log Reporting and invoice
    • From advertiser to end user… ……and back
    • Partners & Customers
    • Thailand Joint Venture with BEC Tero •  The leading privately held media company in Thailand. •  We supply tech; they supply sales and marketing •  Live with all of the major operators
    • Austria Trial Commercial trial with major global operator •  Users invited by SMS •  250 users •  25 advertisers: (McDonalds, Red Cross, Coca Cola, Kellogs, Biotherm.) •  Media Partner (Der Kurier) with news feeds (RSS) • Results •  10-12% clickrate first day with every banner update •  8-10% clickrate first four days.
    • The ComBar Interactive Experience 9 Reasons Why…..
    • 1: Click to activate full screen… Non intrusive… … yet high impact & long dwell times
    • … Interact with Rich Media Pop Ups
    • 2: Get Rich Updated Content News Feeds Weather Feeds Coupons, Barcodes, SMS vouchers Direct Trackable Advertising Results Feeds Sponsorship Content Marketing Promotions VIP Services Etc…%
    • 3. Content Rotates with Every Click Every user interaction with the phone rotates the content, as well as users being able to manually flick though.
    • 4: Capture & Target Your Customers Offers, Click-throughs, VIP Content, SMS Drivers, etc…
    • 5: Exclusive Discounts / Content
    • 6: Coupons / Vouchers / Tickets Distribute unique 2d digital barcodes directly to the users mobile which can be redeemed in store, in venue, in Stadium, etc. >$-/1$?"/*%@*#*82A03%+0#*-%03*%0;%/B0%B,C-% 1)  Directly scanned into your POS via handset scanner or 2)  Manual entry against a web-based database Dependent on POS capabilities
    • 7: RSS Feeds = Up To Date Info Keep content up-to-date and relevant… World News Localisation Weather Sports Special “act now” offers Social media harvesting & push updating
    • 8: Build Dialogues/Databases •  Publish content directly to ComBar screen •  Instantly response to queries •  Build an opt in database •  Develop unique customer databases… •  Profile customers by activities •  Track Interaction Courtesy of our partner, vidamo.no
    • 9: Self service back-end More Magic Behind The Scenes •  Publish bespoke content directly to idle screen •  Advanced monitoring of user behavior •  Automated reports •  Avail in Q1 2011
    • Contact Bergen, Norway Kelly Moulton, Director kelly@comcom.no www.comcom.no