Using LinkedIn, Twitter, Blogs & Facebook to advance your career.

1. Using Social Media to Advance Your Career Dan Klamm, Marketing Coordinator - Career Services Kelly Lux, Social Media Manager - iSchool

2. Social Networking in Plain English… http://www.youtube.com/watch?v=6a_KF7TYKVc&NR=1

3. What do you hope to learn today?

4. New job New opportunities New connections and resources Kelly and Dan’s stories What is “Advancing Your Career”?

5. More than 70% of hiring managers Google search the names of job candidates More and more employers expect candidates to have an online presence Good presence vs. bad presence Managing your internet presence

6. Professional networking site More than 70 million users Use LinkedIn to: Stay in touch with current & former colleagues Reach out to new contacts Demonstrate your professional skills and experience Collect references Join professional & alumni-based groups

7. Photograph Headline Links Summary Specialties Connections Recommendations Build a strong LinkedIn profile…

8. Current and former colleagues Supervisors Friends and family Advisors and mentors Classmates and former classmates Anyone who knows you professionally Who should I connect with?

9. SU groups Professionally-based groups Alumni groups Local networking organizations Any groups which interest you! Which groups should I join?

10. Company page and associated profiles Advanced search Identify connections and get introduced How can I research companies?

11. Update your status with meaningful information, projects you are working on, conferences you are attending, etc. Frequently check updates from your network Post relevant information to groups Reach out to connections periodically Keeping active & contributing value

12. Professional and social networking Meet people in your area(s) of interest Keep up-to-date with news and happenings Interact with thought leaders Twitter in Plain English

13. Name Location Link to website or LinkedIn profile Job title, if using the site professionally …some personality!!! Writing an effective Twitter bio

14. People you know in real life (friends, family, co-workers) People you want to know in real life People who have similar jobs/are in similar fields People who have jobs you’d like to have Thought leaders News sources Anyone of interest Who should you follow?

15. Makes Twitter easier to manage Can follow lots of people and separate them into categories of your choice Create list for “VPA Alumni” or “Higher Ed Professionals” for instance Twitter lists

16. @SyracuseU @syracusedotcom @Wegmans @NewsChannel9 Specific companies and employers Organizations on Twitter

17. Have conversations Be genuine Be generous Thank others Show some personality Relax – Twitter is not LinkedIn! Principles of good Twitter conduct

18. Blogs in Plain English Blogs http://www.youtube.com/watch?v=NN2I1pWXjXI

19. Wordpress Blogger Platforms

20. Not for everyone! Update on a regular basis – your schedule Respond to comments on your blog Get traffic to your blog by posting links on your other social networking profiles, and by posting relevant comments on other blogs Important facts about blogs

22. Network

23. Get relevant information in your news feed

25. Follow us On Twitter: @DanKlamm @KellyLux Connect with us on LinkedIn Thank you! Questions?