#Fail ~ Social Media & The Role of the Community Manager

by Kelly Lux on Mar 30, 2011

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These slides present some basic stats on the state of social media, examples of SM Fails & Epic Fails, and examines the role of the Community Manager.

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These slides present some basic stats on the state of social media, examples of SM Fails & Epic Fails, and examines the role of the Community Manager.

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#Fail ~ Social Media & The Role of the Community Manager — Presentation Transcript

When are we speaking for our employers?

WHAT CAN (SHOULD) YOU DO IN A SOCIAL MEDIA #CRISIS?

BE HONEST.APOLOGIZE.RESPOND VIA SAME MEDIUM.DO NOT ADD NEGATIVITY.EXPLAIN AND OFFER SOLUTION.TAKE OFFLINE WHEN NECESSARY.BE HUMAN.(P.S. They don’t always have to be right!)

Don’t wait for a crisis.Build relationships now.

Who should lead your community?

HIRING A COMMUNITY MANAGER
INTERNAL OR EXTERNAL?
DO THEY HAVE TO BE YOUNG?
WHAT IS THE JOB DESCRIPTION?
WHICH SKILLS ARE IMPORTANT?

Important Skills for CMs
Communication
Customer Service
Problem Solving
People Person
Time Management
Sense of Humor
Judgment

#Fail ~ Social Media & The Role of the Community Manager

by Kelly Lux on Mar 30, 2011

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#Fail ~ Social Media & The Role of the Community Manager — Presentation Transcript