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Final project

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My final presentation for ADV 492

My final presentation for ADV 492

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Final project Final project Presentation Transcript

  • Kelly Lenart
    MSU New Media Drivers License
    Social Media Marketing Strategy
  • Ann Arbor, MI
    • A digital marketing agency located in Michigan, catering to the whole nation.
    • Fundamental to the MSU New Media Drivers License course, as CEO Derek Mehraban is the professor!
  • An MSU affiliation can provide valuable connections with alumni.
    Ingenex Digital Marketing can brand itself as a young, tech-savvy agency.
  • Strategy
    Use existing social media to initiate image change.
  • Shameless Self-Promotion
    • Link all platforms to company website.
    • Feature social media on website.
    • Begin PR regime.
    • Create an Adwords campaign.
    • SEO Optimization.
    • Track results (ROI)
    Google and Youtube Analytics
  • Brand Monitoring and Listening
    Use Google to track Ingenex’s online presence.
  • Budget Allocations
  • Timeline
    6 month campaign
    Monthly check-ins
    Daily to weekly updates, by media.