• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Final project

on

  • 322 views

My final presentation for ADV 492

My final presentation for ADV 492

Statistics

Views

Total Views
322
Views on SlideShare
318
Embed Views
4

Actions

Likes
0
Downloads
1
Comments
0

1 Embed 4

http://fall2010.newmediadl.com 4

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Final project Final project Presentation Transcript

    • Kelly Lenart
      MSU New Media Drivers License
      Social Media Marketing Strategy
    • Ann Arbor, MI
      • A digital marketing agency located in Michigan, catering to the whole nation.
      • Fundamental to the MSU New Media Drivers License course, as CEO Derek Mehraban is the professor!
    • An MSU affiliation can provide valuable connections with alumni.
      Ingenex Digital Marketing can brand itself as a young, tech-savvy agency.
    • Strategy
      Use existing social media to initiate image change.
    • Shameless Self-Promotion
      • Link all platforms to company website.
      • Feature social media on website.
      • Begin PR regime.
      • Create an Adwords campaign.
      • SEO Optimization.
      • Track results (ROI)
      Google and Youtube Analytics
    • Brand Monitoring and Listening
      Use Google to track Ingenex’s online presence.
    • Budget Allocations
    • Timeline
      6 month campaign
      Monthly check-ins
      Daily to weekly updates, by media.