Final project

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My final presentation for ADV 492

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Final project

  1. 1. Kelly Lenart MSU New Media Drivers License Social Media Marketing Strategy
  2. 2. Ann Arbor, MI o A digital marketing agency located in Michigan, catering to the whole nation. o Fundamental to the MSU New Media Drivers License course, as CEO Derek Mehraban is the professor!
  3. 3. An MSU affiliation can provide valuable connections with alumni. Ingenex Digital Marketing can brand itself as a young, tech-savvy agency.
  4. 4. Strengths: MSU affiliation Portfolio Weaknesses: Ann Arbor, MI Opportunities: Location Economic instability Threats: Economic instability Cambell Ewald; other firms
  5. 5. Strategy Use existing social media to initiate image change.
  6. 6. Shameless Self- Promotion • Link all platforms to company website. • Feature social media on website. • Begin PR regime.
  7. 7. Google and Youtube Analytics • Create an Adwords campaign. • SEO Optimization. • Track results (ROI)
  8. 8. Brand Monitoring and Listening Use Google to track Ingenex’s online presence.
  9. 9. Budget Allocations 0 1 2 3 4 5 Other Youtube Google
  10. 10. Timeline • 6 month campaign • Monthly check-ins • Daily to weekly updates, by media.

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