Social Networking And Recruitment


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Leveraging Social Networking to Enhance Recruiting

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Social Networking And Recruitment

  1. 1. Leveraging Social Networking to Enhance Recruiting
  2. 2. Why? <ul><li>Recruitment as relationship development </li></ul><ul><li>Too many applicants (high unemployment) </li></ul><ul><li>Collaboration (Wikis) </li></ul><ul><li>Diversity </li></ul><ul><li>Your competitors are doing it! </li></ul>
  3. 3. Quick facts <ul><li>Social networks are now used by more than 30 percent of Internet users </li></ul><ul><li>Videocasts are now used by 11 percent of Internet users </li></ul><ul><li>Social networking is still the future of recruiting </li></ul><ul><li>Google 300,000,000 Million “Job” Searches Per Month </li></ul><ul><li>You tube 1 Billion Videos Viewed Per Day </li></ul><ul><li>1.5 Million Ning Communities </li></ul>
  4. 4. Know Your Audience
  5. 5. <ul><li>LinkedIn has over 50 million members in over 200 countries and territories around the world, representing 170 industries more than half located in the U.S. </li></ul><ul><li>A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. </li></ul><ul><li>Executives from all Fortune 500 companies are LinkedIn members. </li></ul>
  6. 6. <ul><li>It is basically your Structured Resume Database! </li></ul><ul><li>Reference checking? </li></ul><ul><li>Best answer rating </li></ul><ul><li>Searches- resume and company (your competitors) </li></ul><ul><li>Alumni groups </li></ul>
  7. 10. <ul><li>Facebook has more than 300 million members, </li></ul><ul><li>and about 30 percent of them – more than 50 </li></ul><ul><li>million – are in the U.S. </li></ul><ul><li>Facebook - network’s fastest growing demographic is those 35 and older. </li></ul>
  8. 11. <ul><li>Alumni Groups </li></ul><ul><li>Past employees </li></ul><ul><li>Realistic Job previews </li></ul><ul><li>A good tool to find candidates </li></ul><ul><ul><li>using affinity groups </li></ul></ul>
  9. 13. <ul><li>Twitter has more than 14 million users </li></ul>
  10. 15. <ul><li>Hashtagging # </li></ul><ul><li>Basically it creates a easy way to track topics. For example, everyone who is talking about the new movie Paranormal Activity is using #paranormalactivity. This way you could search for this to follow the conversation . </li></ul>
  11. 16. Tweet my jobs? <ul><li>Analytics </li></ul><ul><li>Your job posting has expired: </li></ul><ul><li>9078 - Pharm Tech work at home </li></ul><ul><li>Number of job seeker views: 87 </li></ul><ul><li>Number of job seeker clickthroughs to your site: 3 </li></ul><ul><li>Is the position still active? Renew it today at http:// . </li></ul><ul><li>Thanks! </li></ul><ul><li>Your team </li></ul><ul><li>Twitter: @tweetmyjobs </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li>&quot;The Largest Twitter Job Board in the World&quot; </li></ul>
  12. 17. TINY
  13. 18. <ul><li>MySpace “empowers its global community to experience the Internet through a social lens by integrating personal profiles, photos, videos, mobile, messaging, games, and the world’s largest music community”. </li></ul><ul><li>MySpace has 185 million users with a primary </li></ul><ul><ul><li>demographic between 14 and 34 , and is </li></ul></ul><ul><ul><li>considered a good site for recruiters to find </li></ul></ul><ul><ul><li>candidates for the retail industry, the armed </li></ul></ul><ul><ul><li>services and for entry-level positions </li></ul></ul>
  14. 19. Who’s using MySpace?
  15. 20. Blogging and Wikis <ul><li>Blogs – over 20 million bloggers in 2009 </li></ul><ul><li>Personal: online diary, microblog /Twitter </li></ul><ul><li>Communities: Word press, Blogger, Technorati, blogoshere </li></ul><ul><li>Corporate: marketing, branding, collaboration </li></ul><ul><li>Written, photo, video, music etc </li></ul><ul><li>Wikis : a wiki is a website that visitors can edit using their browser. Groups can use a wiki to author documents collaboratively. An example is , the collaborative encyclopedia. </li></ul>
  16. 21. Trivia <ul><li>What is the state capital of Alabama? </li></ul><ul><li>California? </li></ul><ul><li>Iowa? </li></ul><ul><li>Maryland? </li></ul><ul><li>Montana? </li></ul><ul><li>New Hampshire? </li></ul><ul><li>Nevada? </li></ul><ul><li>North Dakota? </li></ul>
  17. 22. Job Related Searches lead to your blog <ul><li>HR (Turnover calculator/metrics) </li></ul><ul><li>Pharmacists (RX interactions, Medicare D) </li></ul><ul><li>Engineers (ethics, design, code) </li></ul><ul><li>Accountants (tax updates) </li></ul>
  18. 23. Blogs
  19. 24. Diversity and Affinity Groups (exercise)
  20. 25. Diversity/Affinity groups Sponsored by the company <ul><li>On your own site </li></ul><ul><li>On Linked In </li></ul><ul><li>On Facebook </li></ul><ul><li>On Twitter </li></ul>
  21. 26. <ul><li>Staff retention (seasonal) </li></ul><ul><li>Boomerang hiring </li></ul><ul><li>Employee referral programs </li></ul><ul><li> </li></ul><ul><li>New grad/college recruiting </li></ul><ul><li>(hiring in May they don’t start until Sept. T-Mobile/Facebook) </li></ul><ul><li>Long distance hiring </li></ul><ul><li>Work at home groups </li></ul>Other considerations
  22. 27. Other considerations <ul><li>OFCCP/AA/EEOC compliance </li></ul><ul><li>(push everyone to website/applicant tracking) </li></ul><ul><li>Facebook (social network) as a corporate directory? </li></ul><ul><li>Twitter (feed) as a status update? </li></ul><ul><li>Google calendar (collaboration) as a scheduling tool? </li></ul><ul><li>Wordpress (blog) for feedback & innovation? </li></ul><ul><li>Wiki as a procedure manual? (7 things you should know about wikis) </li></ul><ul><li> </li></ul><ul><li>YouTube (video) as a training guide? </li></ul>
  23. 28. Questions? Thanks for attending the webinar! Kelly Kozik, MS, SPHR Connect with me online http:// www. facebook .com/ kelly koz1
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