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Social Networking And Recruitment

Social Networking And Recruitment



Leveraging Social Networking to Enhance Recruiting

Leveraging Social Networking to Enhance Recruiting



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    Social Networking And Recruitment Social Networking And Recruitment Presentation Transcript

    • Leveraging Social Networking to Enhance Recruiting
    • Why?
      • Recruitment as relationship development
      • Too many applicants (high unemployment)
      • Collaboration (Wikis)
      • Diversity
      • Your competitors are doing it!
    • Quick facts
      • Social networks are now used by more than 30 percent of Internet users
      • Videocasts are now used by 11 percent of Internet users
      • Social networking is still the future of recruiting
      • Google 300,000,000 Million “Job” Searches Per Month
      • You tube 1 Billion Videos Viewed Per Day
      • 1.5 Million Ning Communities
    • Know Your Audience
      • LinkedIn has over 50 million members in over 200 countries and territories around the world, representing 170 industries more than half located in the U.S.
      • A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.
      • Executives from all Fortune 500 companies are LinkedIn members.
      • It is basically your Structured Resume Database!
      • Reference checking?
      • Best answer rating
      • Searches- resume and company (your competitors)
      • Alumni groups
      • Facebook has more than 300 million members,
      • and about 30 percent of them – more than 50
      • million – are in the U.S.
      • Facebook - network’s fastest growing demographic is those 35 and older.
      • Alumni Groups
      • Past employees
      • Realistic Job previews
      • A good tool to find candidates
        • using affinity groups
      • Twitter has more than 14 million users
      • Hashtagging #
      • Basically it creates a easy way to track topics. For example, everyone who is talking about the new movie Paranormal Activity is using #paranormalactivity. This way you could search for this to follow the conversation .
    • Tweet my jobs?
      • Analytics
      • Your TweetmyJOBS.com job posting has expired:
      • 9078 - Pharm Tech work at home
      • Number of job seeker views: 87
      • Number of job seeker clickthroughs to your site: 3
      • Is the position still active? Renew it today at http:// www.tweetmyjobs.com .
      • Thanks!
      • Your TweetMyJOBS.com team
      • Twitter: @tweetmyjobs
      • [email_address]
      • TweetMyJOBS.com
      • "The Largest Twitter Job Board in the World"
    • TINY http://www.medcohealth.apply2jobs.com/index.cfm?fuseaction=mExternal.showJob&RID=8789&CurrentPage=1
      • MySpace “empowers its global community to experience the Internet through a social lens by integrating personal profiles, photos, videos, mobile, messaging, games, and the world’s largest music community”.
      • MySpace has 185 million users with a primary
        • demographic between 14 and 34 , and is
        • considered a good site for recruiters to find
        • candidates for the retail industry, the armed
        • services and for entry-level positions
    • Who’s using MySpace?
    • Blogging and Wikis
      • Blogs – over 20 million bloggers in 2009 http://online.wsj.com/article/SB124026415808636575.html
      • Personal: online diary, microblog /Twitter
      • Communities: Word press, Blogger, Technorati, blogoshere
      • Corporate: marketing, branding, collaboration
      • Written, photo, video, music etc
      • Wikis : a wiki is a website that visitors can edit using their browser. Groups can use a wiki to author documents collaboratively. An example is Wikipedia.org , the collaborative encyclopedia. www.economicsnetwork.ac.uk/handbook/web/glossary.htm
    • Trivia
      • What is the state capital of Alabama?
      • California?
      • Iowa?
      • Maryland?
      • Montana?
      • New Hampshire?
      • Nevada?
      • North Dakota?
    • Job Related Searches lead to your blog
      • HR (Turnover calculator/metrics)
      • Pharmacists (RX interactions, Medicare D)
      • Engineers (ethics, design, code)
      • Accountants (tax updates)
    • Blogs
    • Diversity and Affinity Groups (exercise)
    • Diversity/Affinity groups Sponsored by the company
      • On your own site
      • On Linked In
      • On Facebook
      • On Twitter
      • Staff retention (seasonal)
      • Boomerang hiring
      • Employee referral programs
      • http://www.jobs2web.com/solutions/social-network-recruiting/
      • New grad/college recruiting
      • (hiring in May they don’t start until Sept. T-Mobile/Facebook)
      • Long distance hiring
      • Work at home groups
      Other considerations
    • Other considerations
      • OFCCP/AA/EEOC compliance
      • (push everyone to website/applicant tracking)
      • Facebook (social network) as a corporate directory?
      • Twitter (feed) as a status update?
      • Google calendar (collaboration) as a scheduling tool?
      • Wordpress (blog) for feedback & innovation?
      • Wiki as a procedure manual? (7 things you should know about wikis)
      • http://net.educause.edu/ir/library/pdf/ELI7004.pdf
      • YouTube (video) as a training guide?
    • Questions? Thanks for attending the webinar! Kelly Kozik, MS, SPHR Connect with me online http:// www.linkedin.com/in/kellykozik www. facebook .com/ kelly koz1 http://twitter.com/kellykoz