hustler420@yahoo.com


            So, about that college
                 application?
          Essential keys to the di...
Ask the Audience
• Would you send any of those
  photos along with your college
  application?
• Would you sign your name,...
If you’re online…
• 20% of admissions counselors admit to
  looking at candidates’ Facebook profiles
• More than that admi...
Does it matter?
• Emory University tour guides friend
  students, and profiles affect admissions
  decisions
• Admissions ...
Bottom line
• What you post isn’t private, and deleting it
  doesn’t make it go away
But…
• You can use that to your advantage
• You can make your own online identity (called
  a “personal brand”)
That’s what I did
• Now I’m a social media strategist at
  OptimalResume.co
• I blogged and tweeted my way to a job
How does that apply to you?
• Create a personal brand that attracts, rather
  than repels, college admissions offices
Step 1: Clean up
•   Facebook privacy settings
•   Clean profile picture
•   Untag incriminating photos
•   First.last@gma...
Step 2: Create your “brand”
• How do you want to be known?
• Smart? Tech-savvy? Artsy?
• Want colleges to think, “That per...
Step 3: Take your brand online
• Twitter
•         website/blog
• What about Facebook?
What do you say?
• Write what interests you…within reason
• Follow the “Mom Rule” — If you wouldn’t
  want your mom to see...
A chance to try it out!
• You can tweet from the conference
• Tweet about your experience here — what
  you’re working on,...
Getting started
•   Twitter handle – use firstlast (i.e. kellygiles)
•   Bio – something smart
•   Picture – a nice headsh...
Last words
• Think before you post.
Questions?
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Using Social Media in the College Application Process

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How social media can help or hurt a high schooler's college application.

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Using Social Media in the College Application Process

  1. 1. hustler420@yahoo.com So, about that college application? Essential keys to the digital job search sxxycutie4eva@aol.com
  2. 2. Ask the Audience • Would you send any of those photos along with your college application? • Would you sign your name, “Sexy 4 Eva”? • What about for a job application?
  3. 3. If you’re online… • 20% of admissions counselors admit to looking at candidates’ Facebook profiles • More than that admit to Googling candidates • Everyone sees your e-mail address
  4. 4. Does it matter? • Emory University tour guides friend students, and profiles affect admissions decisions • Admissions denied at Reed College because of “disparaging blog posts”
  5. 5. Bottom line • What you post isn’t private, and deleting it doesn’t make it go away
  6. 6. But… • You can use that to your advantage • You can make your own online identity (called a “personal brand”)
  7. 7. That’s what I did • Now I’m a social media strategist at OptimalResume.co • I blogged and tweeted my way to a job
  8. 8. How does that apply to you? • Create a personal brand that attracts, rather than repels, college admissions offices
  9. 9. Step 1: Clean up • Facebook privacy settings • Clean profile picture • Untag incriminating photos • First.last@gmail.com • Delete offensive blog posts • What else?
  10. 10. Step 2: Create your “brand” • How do you want to be known? • Smart? Tech-savvy? Artsy? • Want colleges to think, “That person will contribute to our campus”
  11. 11. Step 3: Take your brand online • Twitter • website/blog • What about Facebook?
  12. 12. What do you say? • Write what interests you…within reason • Follow the “Mom Rule” — If you wouldn’t want your mom to see it, don’t post it
  13. 13. A chance to try it out! • You can tweet from the conference • Tweet about your experience here — what you’re working on, who you’re meeting
  14. 14. Getting started • Twitter handle – use firstlast (i.e. kellygiles) • Bio – something smart • Picture – a nice headshot, if you want one • End your tweets with #ncsmi so you can track the conversation
  15. 15. Last words • Think before you post.
  16. 16. Questions?

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