Using Social Media in the College Application Process
So, about that college
Essential keys to the digital job
Ask the Audience
• Would you send any of those
photos along with your college
• Would you sign your name,
“Sexy 4 Eva”?
• What about for a job
If you’re online…
• 20% of admissions counselors admit to
looking at candidates’ Facebook profiles
• More than that admit to Googling candidates
• Everyone sees your e-mail address
Does it matter?
• Emory University tour guides friend
students, and profiles affect admissions
• Admissions denied at Reed College because of
“disparaging blog posts”
• What you post isn’t private, and deleting it
doesn’t make it go away
• You can use that to your advantage
• You can make your own online identity (called
a “personal brand”)
That’s what I did
• Now I’m a social media strategist at
• I blogged and tweeted my way to a job
How does that apply to you?
• Create a personal brand that attracts, rather
than repels, college admissions offices
Step 1: Clean up
• Facebook privacy settings
• Clean profile picture
• Untag incriminating photos
• Delete offensive blog posts
• What else?
Step 2: Create your “brand”
• How do you want to be known?
• Smart? Tech-savvy? Artsy?
• Want colleges to think, “That person will
contribute to our campus”
Step 3: Take your brand online
• What about Facebook?
What do you say?
• Write what interests you…within reason
• Follow the “Mom Rule” — If you wouldn’t
want your mom to see it, don’t post it
A chance to try it out!
• You can tweet from the conference
• Tweet about your experience here — what
you’re working on, who you’re meeting
• Twitter handle – use firstlast (i.e. kellygiles)
• Bio – something smart
• Picture – a nice headshot, if you want one
• End your tweets with #ncsmi so you can track