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Using Social Media in the College Application Process
Using Social Media in the College Application Process
Using Social Media in the College Application Process
Using Social Media in the College Application Process
Using Social Media in the College Application Process
Using Social Media in the College Application Process
Using Social Media in the College Application Process
Using Social Media in the College Application Process
Using Social Media in the College Application Process
Using Social Media in the College Application Process
Using Social Media in the College Application Process
Using Social Media in the College Application Process
Using Social Media in the College Application Process
Using Social Media in the College Application Process
Using Social Media in the College Application Process
Using Social Media in the College Application Process
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Using Social Media in the College Application Process

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How social media can help or hurt a high schooler's college application.

How social media can help or hurt a high schooler's college application.

Published in: Technology, Business
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  • 1. hustler420@yahoo.com So, about that college application? Essential keys to the digital job search sxxycutie4eva@aol.com
  • 2. Ask the Audience • Would you send any of those photos along with your college application? • Would you sign your name, “Sexy 4 Eva”? • What about for a job application?
  • 3. If you’re online… • 20% of admissions counselors admit to looking at candidates’ Facebook profiles • More than that admit to Googling candidates • Everyone sees your e-mail address
  • 4. Does it matter? • Emory University tour guides friend students, and profiles affect admissions decisions • Admissions denied at Reed College because of “disparaging blog posts”
  • 5. Bottom line • What you post isn’t private, and deleting it doesn’t make it go away
  • 6. But… • You can use that to your advantage • You can make your own online identity (called a “personal brand”)
  • 7. That’s what I did • Now I’m a social media strategist at OptimalResume.co • I blogged and tweeted my way to a job
  • 8. How does that apply to you? • Create a personal brand that attracts, rather than repels, college admissions offices
  • 9. Step 1: Clean up • Facebook privacy settings • Clean profile picture • Untag incriminating photos • First.last@gmail.com • Delete offensive blog posts • What else?
  • 10. Step 2: Create your “brand” • How do you want to be known? • Smart? Tech-savvy? Artsy? • Want colleges to think, “That person will contribute to our campus”
  • 11. Step 3: Take your brand online • Twitter • website/blog • What about Facebook?
  • 12. What do you say? • Write what interests you…within reason • Follow the “Mom Rule” — If you wouldn’t want your mom to see it, don’t post it
  • 13. A chance to try it out! • You can tweet from the conference • Tweet about your experience here — what you’re working on, who you’re meeting
  • 14. Getting started • Twitter handle – use firstlast (i.e. kellygiles) • Bio – something smart • Picture – a nice headshot, if you want one • End your tweets with #ncsmi so you can track the conversation
  • 15. Last words • Think before you post.
  • 16. Questions?

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