10-Minute a Day Social Media Strategy
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10-Minute a Day Social Media Strategy



How to quickly implement a social media strategy. Originally presented to college career centers but applicable to any organization wanting to get involved in social media but worried about the time ...

How to quickly implement a social media strategy. Originally presented to college career centers but applicable to any organization wanting to get involved in social media but worried about the time commitment.



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    10-Minute a Day Social Media Strategy 10-Minute a Day Social Media Strategy Presentation Transcript

    • 10-Minute-a-Day Social Media Strategy
    • How long will this take?
      A successful social media strategy can be implemented in about 10 minutes a day
    • Definition of Success
      Providing information about services and events to students
      Interacting with students
      Less push, more pull – being helpful without 100% emphasis on advertising
    • Solution
    • Why facebook
      Students are already there and using its features to interact and comment
      Easily share information, invite people to events and interact
    • Creating an account
      Can add friends from mailing list
    • I recommend:
      Either a personal profile or a Fan page because:
      Your updates appear in friends’ “news feeds”
      I prefer a personal profile
      Can add friends from your mailing list of students
      Can adjust privacy settings, so you can post information just for your students (passwords, etc.)
      Can send messages to individual students
      Can chat with friends via Facebook chat
    • The Strategy
      Sharing information
      Where do you find content?
      Where and how often do you post?
      Create events
      Interact with students
      Public messages and interactions
      Private messages
    • But first…
      Get started by creating a Facebook account
      For your career center
      To have an account for your career center, you have to “trick the system” and tell Facebook that your career center has a first and last name (i.e. first name: Optimal | last name: Career Services)
      Or for one counselor at your office who will be the “face” of your office
      This counselor can use his/her name
    • Sharing information - Where
      Where: Your wall (there are other places, but this is the easiest)
    • Sharing information - What
      Can share thoughts, videos, links, photos, events
      Can also ask questions
      Share things that would be valuable to students
      Type thoughts or questions here
      Share your status with your network – your Facebook friends
    • Content ideas
      Links to resources at your career center website
      Articles you’re reading
      Take-aways from conversations you’ve had with students
      Careers.alltop.com – headlines from top career blogs
    • Sharing information - Frequency
      Average about once a day
      Between 3-10 posts per week
      Enough so people know you post new things, but not so much that you clutter your friends’ news feeds
    • Interacting with information
      Friends can interact with your information in a couple of ways (and you can interact with them, too)
      Friends can give your status updates a “thumbs up” and/or comment on them. You can also comment back.
      The “like” function is especially helpful to determine what topics catch your friends’ interest, and to gather feedback.
    • Events -Where
      Click the Events tab to see the event options
      Clicking Create Event will open an easy-to-use form where you can include details about your event
    • Events - Frequency
      Between 1 and 4 per month
      People will feel overwhelmed (and possibly annoyed) if you invite them to every event you have - most people receive an e-mail whenever they are invited to an event
      Be selective about which events you publicize
    • Interacting with Events
      Invite guests who can RSVP
      Guests can post messages, photos, links and videos to the event page
      Guests can also invite others to come (great for spreading the word about your event)
    • Interacting with Students - Where
      Previous slides have discussed some public ways you can interact with students
      Wall messages
      You can also interact privately with students through the Facebook messaging system, which works like e-mail
    • Interacting with Students - How
      What if a student posts something inappropriate on my wall?
      You have the option to remove anything, including things posted by others, from your wall
    • Interacting with Students - Frequency
      If a student sends you a message, writes on your wall, comments on your status (or interacts with your profile in almost any way), you will receive an e-mail to the account you designed for Facebook
      This lets you respond with immediacy, without having to check the account throughout the day
    • The 10-Minute Strategy - Timeline
      Once a day (morning or afternoon) – update your status. Post an article or write a brief but valuable comment. (1-5 minutes)
      As applicable, interact with students through posts, messages, comments, etc. These messages need not be long. (5-10 minutes)
    • Can we help you?
      Optimal Resume is happy to help our clients with social media strategy.
      Get in touch: