Your SlideShare is downloading. ×
Super Bowl XLVIII Twitter Analysis
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Super Bowl XLVIII Twitter Analysis

862
views

Published on

Super Bowl XLVIII Twitter marketing analytics, brand interactions and stunts featuring JC Penney and Esurance.

Super Bowl XLVIII Twitter marketing analytics, brand interactions and stunts featuring JC Penney and Esurance.

Published in: Social Media

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
862
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. SUPER BOWL XLVIII ANALYSIS
  • 2. OVERVIEW 24.9 million tweets Hashtags mentioned in 57% of ads
  • 3. COMMUNITY GROWTH Esurance – 261,000 new followers (3,000%) Microsoft – 22,120 new followers (0.55%) Radio Shack – 22,078 new followers (12%)
  • 4. BRAND INTERACTION
  • 5. BRAND INTERACTION
  • 6. STUNTS JC Penney – #TweetingWithMittens Stunt
  • 7. BRAND RESPONSES
  • 8. RESULTS 10,000 followers 40,000 mentions 1,800 uses of #TweetingWithMittens Second most mentioned brand on social media platforms behind Budweiser Budweiser expense - $8 million JC Penney expense - $0
  • 9. STUNTS Esurance - #EsuranceSave30 Sweepstake
  • 10. RESULTS 261,000 new followers 5.4 million uses of #EsuranceSave30 200,000 entries within one minute 2.6 billion social impressions 332,000 YouTube views 12x spike in website visits in the first hour