Personal Branding: Me 3.0
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Personal Branding: Me 3.0

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Personal Branding: Me 3.0 Personal Branding: Me 3.0 Presentation Transcript

  • The Beginning: Discovering Your Personal Brand
    Kelly Fisher
    Senior Honors Thesis
  • Personal Branding – What the heck?!
    Definition
    • Personal branding is how we market ourselves to others.
    • “What you bring to the table” View slide
    • Personal branding helps people differentiate themselves from their competitors by teaching them to identify and articulate their “unique value proposition.” View slide
    • A Unique Value Proposition is the attributes particular to an individual that makes them uniquely valuable to an institution or organization.
  • Personal Branding – What the heck?!
    How it is useful
    • People don’t know what you have to offer until you tell them
    • Each of us has a brand because we are constantly being judged based on first impressions
    • Critical in a world filled with clutter, competition and ambiguity
    • Use similar branding strategies that corporations use to create an experience - a friendship - with an audience
    • People trust people, and are more inclined to purchase your product or hire you based your relationship
  • Personal Branding – What the heck?!
    Why you should create one
    • Personal Branding is the process of discovering your key personal and professional assets in an objective process and communicating them passionately to the audience that needs what you have
    • You will become more visibility and recognized by your peers, hiring managers and other successful business people and entrepreneurs
    • With visibility comes speaking engagements, jobs, clients, celebrity
    • Aside from self-promotion, you will establish a professional and social network 
  • Everyone has one – Who do you know?
  • YOUR STRATEGY
    Create
    Your personal branding toolkit may consist of a blog, Web site, résumé, portfolio, and a LinkedIn profile.
    Discover
    In order to really understand who you are and create a career path moving forward you need to do some self-discovery
    Maintain
    As you grow, mature, and accelerate in your career, everything you've created has to be updated and accurately represent your current brand
    YOUR Personal BRAND
    Communicate
    Start attending networking events, writing articles, and putting on your "personal PR hat," to start gaining attention
  • You Have One and You Didn’t Know It
    How You want to Be Viewed
    • What are you trying to say to your audience?
    Social Media
    • Facebook
    • MySpace
    • Twitter
    • Linked In
    Your Perception of Yourself
    • How you view yourself
    Other’s Perception of You
    • How are you being viewed?
    Your Values, Mission, and Morals
    • What do you believe in?
    Hobbies & Interests
    • current things you like to do
  • Me 3.0 – Creating a New Me: A How-To Build a Personal Brand for College Students
    What we will be doing…
    Step 6
    Step 2
    Step 3
    Step 4
    Step 5
    Step 1
    • Discover
    • Create
    • Maintain
    • Evaluation
    • Judging of the two best Personal Branders
    • The FINAL Product
    • Personal Branding Toolkit
    • Expand Your Brand
    • Career Assessment
    • Brand Check
    • YourUnique Value Proposition
    • Goal Check
    • Winner!
    • Goals Exercise
    • Networking Exercise
    • Finished Portfolio & Resume
    • Best mediums to showcase your brand
    • Evaluation Survey
    • Winner!
  • WINNER WINNER!
    Incentives: at the end, the 2 groups will judge 2 people who have developed their personal brand
  • Discovering Your Brand
    Different tools to get you started
    Articles from Personal Branding Blog
    www.personalbrandingblog.com
    getInsights Career Assessment
    www.getinsights.com
    College Personal Branding
    www.collegepersonalbranding.com
  • Discovering Your Brand
    Values and Visions
    Missions and Goals
    Resources to figure “you” out
    Ask yourself, "Who am I?"
    and
    "If I could do anything, what would it be?"
    You will be at a disadvantage when marketing your brand to others if you don't spend time learning about yourself, your values, personal mission, and unique attributes
  • Power of networking
    Friends
    • Friends know you best and can help you find people who they might know to help you
    Family
    • A lot of family members know people who are working in the field that you might be interested in
    Acquaintances
    • Remember people who you meet because they too can have a connection
    Friends, professors, etc
  • Creating Your Brand Using Social Media
    Using social media in a positive manner to help your brand
    Use mediums that people can see your personal statement
  • Build a Personal Branding Toolkit
    Personal Statement - Unique Value Proposition
    Resume
    E-Portfolio
    Website or blog
    Social Media Outlets
    LinkedIn
    Facebook
  • The Strategy
    GOOGLE yourself
    2
    Create a LinkedIn account
    Manage your Facebook page
    3
    1
    Create a blog or website
    4
    Create your resume / e-portfolio
    5
    6
    Career Development / Networking
  • Me 3.0 Timeline
    Part 1 of Me 3.0
    The Beginning: Discovering Your Personal Brand
    Part 3 of Me 3.0
    Exploration & Evaluation: What Impact Have You Made?
    !FINAL JUDGING!
    Sep
    Oct
    Nov
    Dec
    FINAL Personal branding tool kit
    (E-Portfolio for honors)
    Part 2 of Me 3.0
    It Takes Time: Developing and Maintaining Your Personal Brand
    Me 3.0 Creating a New Me: A How-To Build a Personal Brand for College Students