Audience Research


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Audience Research

  1. 1. Audience Research
  2. 2. My Survey <ul><li>Using I created a </li></ul><ul><li>survey so that I could analyse the music </li></ul><ul><li>market. I posted links on Facebook, sent </li></ul><ul><li>emails and asked friends of my age group via </li></ul><ul><li>instant messaging! </li></ul><ul><li>http:// =0oMYMOTerCdGKQhiRVsRFA_3d_3d </li></ul>
  3. 3. 1: How much do you spend a month on downloading music? This pie chart shows how much money people spend on downloading music per month, as I suspected the majority of people spend nothing, because of illegal downloading with only a few people spending £15 maximum.
  4. 4. 2: Do you illegally download music? This pie chart shows how many people illegally download music, because of the previous result on how many people spend money on downloading music I knew that the amount of people illegally downloading music for free would be high.
  5. 5. 3: Where do you see/hear what music is available? This pie chart shows where people see or hear about what music is about, or is being released, the pie chart shows that radio, television and word of mouth are the most popular way of getting people to know about your music.
  6. 6. 4: Do you stream live tracks? This pie chart shows if people stream live tracks, to be honest I think the people that answered no to this question, don’t know about it, as I didn’t before I researched it.
  7. 7. 5: Which site(s) would you use to receive live streams? This pie chart shows which sites people would use to receive live streams, as I thought on the previous pie chart that no-one really knows what a live stream is, this pie chart just confirms my suspicion as no-one knows where to receive one.
  8. 8. 6: Where do you watch music video's? This pie chart shows where people watch music video’s, as I thought, YouTube and television are the highest contenders for this. YouTube is readily available and so is the television with all the music channels that are now free to watch on freeview.
  9. 9. 7: What are the disadvantages of watching music video's online? This pie chart shows what the disadvantages are to watching music video’s online. Even though they are readily available, mostly free and kept up to date, there are downsides, such as poor quality, slowness, buffering etc. These can all effect the experience of watching the music video.
  10. 10. 8: What TV Music Channels do you watch if any? This pie chart shows what TV music channels are most popular, as I thought TMF and MTV are the most popular, they are very recognised throughout my generation and that is why they are watched more than the other channels.
  11. 11. 9: Do you go to gigs/festivals? This pie chart shows what if fans go see there artist/band at Gigs or festivals and the majority of them do. It is a great way of seeing the band up close and having a great time with friends too.
  12. 12. 10: Do you see the value of having a well put together digipak? This pie chart shows if people see the value from a digipak, as I thought most people do not know what a digipak is, so therefore they can’t answer, but some people do see it, so there possibly is a good point to having one.
  13. 13. Analysis <ul><li>Overall I think my survey worked well, it was </li></ul><ul><li>aimed at my target audience, and I got a first </li></ul><ul><li>hand response from them. The reason for </li></ul><ul><li>doing this survey was so that I could see </li></ul><ul><li>what my target audience’s habits were to </li></ul><ul><li>viewing music and listening to it too. This is </li></ul><ul><li>all good research that I can put to good use </li></ul><ul><li>when creating my own music video for my </li></ul><ul><li>artist Arkaic. </li></ul>
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