Small Business Social Media Marketing
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Small Business Social Media Marketing

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Small Businesses don't have the Budget for Social Media like their counterparts. Here are some Tips for you to manage your Facebook, Twitter, and LinkedIn Company pages!

Small Businesses don't have the Budget for Social Media like their counterparts. Here are some Tips for you to manage your Facebook, Twitter, and LinkedIn Company pages!

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  • 1. Social Media Marketing: Piece of the Puzzle Kelly Loudermilk
  • 2. Agenda Why Social Media Facebook LinkedIn DOs and DON’Ts Questions Item 1 Twitter Item 2 Item 3 Item 4 Item 5 Item 6
  • 3. WHY Use Social Media? • Facebook – 850 Million Monthly Users! • 77% of Business to Consumer Businesses acquire Customers from FB. • Twitter – 107 Million Users and growing! • 34% of Marketers generated leads from Twitter. Everyday More Customers are seeking out Businesses to connect too Online! Connecting you to the WORLD!
  • 4. Facebook • Focus on Posting the END of the WEEK! • Post between 1pm-4pm Local Time! • WEEKENDS! • Engagement rates reported 32% higher • Thursday and Friday – 18% higher engagement rates! Think before you post: “is this something I would like to see?”
  • 5. Twitter • Tweeting OFF Peak is BEST! • Posting at Less Popular times increase your visibility • Post Right before Lunch! • More Business 2 Business relationships! • Real Time Chats! • Use your “#” Wisely!!!!! Followers are MORE Fickle on Twitter than ANY OTHER platform!
  • 6. LinkedIn • Before or After Workdays! • 7-9am or 5-6pm Local Time is IDEAL! • DON’T POST ANYTHING after 3pm Fridays! • NETWORKING!!!!!! Keep it Professional!!!!!
  • 7. DO • Keep Content Current – Remember the Oreo Ad – “You can still Dunk in the Dark!” • Keep Everything Positive – A Smile goes farther than a frown! • Talk About Yourself – Make it Personable! • Self Promote - 80% of your content should be personable and engaging, with only 20% of it being self-promoting. • Tell your Customers to LIKE or FOLLOW you – Show them Why and How to! • Talk About Yourself! – Don’t Brag! DON’T DOs and DON’Ts!! DON’T AUTOMATE YOUR POSTS!
  • 8. Picture Page Layout Your picture caption can go here. Picture from PresenterMedia.com Resources http://www.business2community.com/social-media/10-rules-every-business-must-know- posting-social-media-content-0835615#!ZO8ot http://theundercoverrecruiter.com/social-media-obsession-career/ http://theundercoverrecruiter.com/how-what-when-share-social-media/