Mobile Marketing The Consumer Perspective

690
-1

Published on

Mobile Marketing opportunities from a consumer perspective

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
690
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
76
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Mobile Marketing The Consumer Perspective

  1. 1.
  2. 2. WHO AM I? <br />
  3. 3. I AM A TECHNOLOGIST I AM A CONSUMER I AM MOBILE <br />
  4. 4. I HAVE 3 MOBILE PHONES <br />
  5. 5. ABOUT ME <br />I AM........<br />30+<br />LIVING IN SYDNEY, AUSTRALIA <br />AND FEMALE <br />
  6. 6. My Mobile habits <br />
  7. 7. MOBILE INTERNET<br />I USE THE MOBILE INTERNET<br />A COUPLE OF TIMES A DAY;<br />- ON FERRIES<br /><ul><li>WHILST WALKING
  8. 8. IN TAXIS. </li></ul>I REGULARLY LOOK AT <br /><ul><li>CLOTHES
  9. 9. CINEMA TIMES
  10. 10. GOOGLE SEARCH
  11. 11. BANKING
  12. 12. YELLOW PAGES</li></li></ul><li>MOBILE ADVERTISING <br /><ul><li>I HAVE CLICKED THROUGH BANNER ADS BUT</li></ul>GENERALLY FIND THE CONTENT UNENGAGING <br /><ul><li>VOUCHERS AND DISCOUNTS RELEVANT TO ME</li></ul>ARE EXTREMELY ENGAGING!<br />
  13. 13. I LOVE APPLICATIONSHERE ARE MY FAVOURITES <br />
  14. 14. The battery life on my phone limits my ability to function <br />
  15. 15. I AM A SECRET AGENT WORKING FOR THE TAXI POLICE USING GOOGLE MAPS TO IDENTIFY SUSPECTS(I TURN MAPS ON WHEN I GET IN TAXIS TO MAKE SURE THEY ARE TAKING ME THE QUICKEST WAY) <br />
  16. 16. I PLAY GAMES ON MY PHONELATE AT NIGHT <br />
  17. 17. I LIKE QR CODES <br />
  18. 18. I ALWAYS DOWNLOAD BLUETOOTH MESSAGES<br />
  19. 19. MESSAGING <br />I SMS CONSTANTLY <br />BONGO (SMS ANY QUESTION) SOLVES ALL MY MARITAL DISPUTES<br />I USE MMS<br />I HAVE NEVER USED MY PHONE CAMERA TO CHECK MY MAKE UP.....HONEST!<br />
  20. 20. MY PHONE AIDS MY ENTRY TO MY HOME WHEN<br />I ‘M DRUNK!<br />(Try shining the light on the key hole) <br />
  21. 21. MY PSYCOLOGIST HAS IDENTIFIED I HAVE AN OCD(Obsessive Compulsive Disorder)..........CALLED EMAIL CHECKING ON MY MOBILE <br />
  22. 22. I DONT.....<br />I DONT LISTEN TO MUSIC ON MY IPHONE <br />I RARELY READ THE NEWS <br />I DONT READ BOOKS<br />I RARELY ENTER COMPETITIONS<br />
  23. 23. SOCIAL MEDIA ON MY MOBILE <br /><ul><li>FACEBOOK IS SOOOOO LAST SEASON
  24. 24. TWITTER IS GROWING ON ME AND MAY BE ADDED TO MY LIST OF OCD’S
  25. 25. YOU TUBE IS HOT </li></li></ul><li>TOUCHING <br />I TOUCH MY PHONE APPROXIMATELY 100 TIMES PER DAY <br />
  26. 26. Oh... And I use my phone to talk a hell of a lot <br />
  27. 27. AND JUST FOR THE RECORD I’M NOT A FREAK! <br />
  28. 28. SO THE QUESTION IS?<br />DO YOU THINK THERE IS AN OPPORTUNITY TO MARKET TO ME ON MY MOBILE?<br />
  29. 29. Communicator Interactive<br />UNDERSTANDS YOUR MOBILE CONSUMER <br />DEVELOPS STRATEGIES TO TARGET YOUR MOBILE CONSUMER <br />BUILDS & IMPLEMENTS MOBILE TECHNOLOGY THAT ASSIST YOU IN REACHING YOUR MARKETING OBJECTIVES <br />
  30. 30. Thx<br />WEB: www.communicator.com.au<br />EMAIL: info@communicator.com.au<br />TXT: +61 428 888836<br />CALL: 00 612 9368 6868<br />TWITTER: KAJAI <br />

×