Mobile Marketing The Consumer Perspective

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    Mobile Marketing The Consumer Perspective - Presentation Transcript

    1. WHO AM I?
    2. I AM A TECHNOLOGIST I AM A CONSUMER I AM MOBILE
    3. I HAVE 3 MOBILE PHONES
    4. ABOUT ME
      I AM........
      30+
      LIVING IN SYDNEY, AUSTRALIA
      AND FEMALE
    5. My Mobile habits
    6. MOBILE INTERNET
      I USE THE MOBILE INTERNET
      A COUPLE OF TIMES A DAY;
      - ON FERRIES
      • WHILST WALKING
      • IN TAXIS.
      I REGULARLY LOOK AT
      • CLOTHES
      • CINEMA TIMES
      • GOOGLE SEARCH
      • BANKING
      • YELLOW PAGES
    7. MOBILE ADVERTISING
      • I HAVE CLICKED THROUGH BANNER ADS BUT
      GENERALLY FIND THE CONTENT UNENGAGING
      • VOUCHERS AND DISCOUNTS RELEVANT TO ME
      ARE EXTREMELY ENGAGING!
    8. I LOVE APPLICATIONSHERE ARE MY FAVOURITES
    9. The battery life on my phone limits my ability to function
    10. I AM A SECRET AGENT WORKING FOR THE TAXI POLICE USING GOOGLE MAPS TO IDENTIFY SUSPECTS(I TURN MAPS ON WHEN I GET IN TAXIS TO MAKE SURE THEY ARE TAKING ME THE QUICKEST WAY)
    11. I PLAY GAMES ON MY PHONELATE AT NIGHT
    12. I LIKE QR CODES
    13. I ALWAYS DOWNLOAD BLUETOOTH MESSAGES
    14. MESSAGING
      I SMS CONSTANTLY
      BONGO (SMS ANY QUESTION) SOLVES ALL MY MARITAL DISPUTES
      I USE MMS
      I HAVE NEVER USED MY PHONE CAMERA TO CHECK MY MAKE UP.....HONEST!
    15. MY PHONE AIDS MY ENTRY TO MY HOME WHEN
      I ‘M DRUNK!
      (Try shining the light on the key hole)
    16. MY PSYCOLOGIST HAS IDENTIFIED I HAVE AN OCD(Obsessive Compulsive Disorder)..........CALLED EMAIL CHECKING ON MY MOBILE
    17. I DONT.....
      I DONT LISTEN TO MUSIC ON MY IPHONE
      I RARELY READ THE NEWS
      I DONT READ BOOKS
      I RARELY ENTER COMPETITIONS
    18. SOCIAL MEDIA ON MY MOBILE
      • FACEBOOK IS SOOOOO LAST SEASON
      • TWITTER IS GROWING ON ME AND MAY BE ADDED TO MY LIST OF OCD’S
      • YOU TUBE IS HOT
    19. TOUCHING
      I TOUCH MY PHONE APPROXIMATELY 100 TIMES PER DAY
    20. Oh... And I use my phone to talk a hell of a lot
    21. AND JUST FOR THE RECORD I’M NOT A FREAK!
    22. SO THE QUESTION IS?
      DO YOU THINK THERE IS AN OPPORTUNITY TO MARKET TO ME ON MY MOBILE?
    23. Communicator Interactive
      UNDERSTANDS YOUR MOBILE CONSUMER
      DEVELOPS STRATEGIES TO TARGET YOUR MOBILE CONSUMER
      BUILDS & IMPLEMENTS MOBILE TECHNOLOGY THAT ASSIST YOU IN REACHING YOUR MARKETING OBJECTIVES
    24. Thx
      WEB: www.communicator.com.au
      EMAIL: info@communicator.com.au
      TXT: +61 428 888836
      CALL: 00 612 9368 6868
      TWITTER: KAJAI
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