1. Metrics and Social
Media ROI
It’s all about measurement and accountability

2.  Employers, government agencies and
consumers are demanding data
◦ Financial reports
◦ Consumer reports
◦ Animal treatment reports
◦ Workplace condition reports
◦ Forecast reports
◦ That report you never thought you’d write
 Accountability – data is needed
The Days of No Data are Done

3.  A standard of measurement
A Follower
A comment
A Tweet
A Like A review
A page view
A backlink
What is a metric?

4.  Google Analytics (web pages)
 Hootsuite, Radian6, Trackur (assorted
social tools)
 Bitly (link click tracking)
 Feedburner (RSS subscription tracking)
 Facebook Insights (Facebook pages)
 Klout, Twitalyzer,
 Social Mention, Sprout Social, Unilyzer
Social Media Metric Tools

5. Dave Fleet on Metrics and
Measurement

6. What’s the ROI of your phone?
– John Squire of Coremetrics
Is this a fair comparison?

7. A practical approach to Social
Media ROI and Measurement