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Social Media 101
 

Social Media 101

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Social Media 101: Twitter, LinkedIn and more - presented by Northwestern UCS

Social Media 101: Twitter, LinkedIn and more - presented by Northwestern UCS

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    Social Media 101 Social Media 101 Presentation Transcript

    • Social Media 101: Twitter, LinkedIn & More Betsy Gill, Assistant Director Kelli Conkey, Program Assistant University Career Services
    • Agenda• Welcome• Twitter• Hootsuite• LinkedIn• Pinterest• Q&A
    • Objectives• Better understand the uses of social media platforms for personal and professional use – Learn how to effectively use Twitter – Gain more knowledge of the new and more advanced uses and features of LinkedIn• Introduce new social media platforms – Pinterest
    • Twitter
    • What is Twitter?• Twitter is a social networking and microblogging service – Connect and communicate w/users in short, 140-character messages – Build followers/following – Receive quick messages & updates from followers in live news feed – Share your messages w/your followers• Service boasts 100+ million active users
    • Who uses Twitter?• Twitter users include – Experts – News outlets – Publications – Brands & businesses – Organizations – Schools – Celebrities – You, your friends, family & co-workers
    • What else can I do with Twitter?• Develop a Twitter presence to – Connect w/friends, family, experts – Tweet about what you know – Retweet information – Tweet articles – Use #hashtags to make Tweets searchable – Say less with more
    • Where do I start?• Get started – Sign up & choose a username (aka your handle) • @NorthwesternUCS – Upload a profile photo & develop a bio in 160 characters or less • UCS assists Northwestern students (undergraduate & graduate) & alumni with their career development needs & coordinates with employers seeking talent • Graduate Candidate @MedillIMC; Concentrations on Marketing Analysis, Interactive Marketing; More than 5- year Marketing Experience in China – Include a link to your website or blog – Choose to make your profile public or private
    • Who do I follow & who follows me?• Build your following and followers – Use the search bar to find & follow • Friends, family, experts, publications & more – Use the ‘who to follow’ link for more suggestions – Leverage current followers’ follow lists as a guide – Expect certain users you follow to return the favor • Especially if you know a user personally – Create lists to organize your followers & news feeds
    • @northwesternucs is following…• Click on “Following” or “Lists”
    • How do I Tweet?• Start Tweeting – Compose messages (aka Tweets) in 140 characters or less • Share news articles, thoughts, advice – Tweet photos, files or video • Twitpic, Tweetafile, TwitVid – Engage in conversation using the @ symbol • @NorthwesternUCS: We’d love to see more career tips! – Mention (@twitterhandle) companies or people of influence when tweeting about topics relevant to them • MLK Career Fair today @NorrisCenter! – Can also help build following
    • How do I Tweet?• Start Tweeting – Add a keyword (aka #hashtag) to Tweets to make them searchable • MLK Fair today in @NorrisCenter! #Northwestern – Retweet other users’ Tweets to share w/followers • Use Retweet button • Copy and paste Tweet into your Tweet box w/RT preceding Tweet – RT @NorthwesternU: MLK Fair today in @NorrisCenter! • Use MT if Tweet has been modified – Shorten links w/bit.ly & track click-throughs – Use direct message to send a private message • Can only use DM if there is a mutual connection
    • Search for Tweets using #Hashtags#tweetmyjobs#career#employment#greenjobs#hire#hireme#hiring#hr#job#internshippostings#jobsearch#recruiting#____jobs (fill in the blank with your city or state)
    • Twitter Reminders• Stay professional & Tweet appropriately – Don’t Tweet anything that you wouldn’t want your colleagues, supervisors or NU students to see• Don’t misrepresent yourself• Consider using Twitter to become an expert in your field
    • Hootsuite
    • What is Hootsuite?• Hootsuite is a communications dashboard that helps users manage multiple social media channels – Connect to Twitter, Facebook, LinkedIn, Wordpress and other social networks
    • Who uses Hootsuite?• Hootsuite users include – Frequent posters to social media • Typically for brands, companies & organizations
    • What can I do with Hootsuite?• Use Hootsuite to manage your social media channels – Distribute messages across multiple platforms – Schedule social media updates in advance – View multiple social media feeds simultaneously – Track results • Upgrade to pro account for complete features
    • LinkedIn
    • LinkedIn in Review• LinkedIn is the largest professional networking site – Boasts 150 million+ members• Used to connect professionals w/colleagues, friends, experts – Exchange knowledge – Find experts – Explore opportunities – Create & participate in professional groups
    • LinkedIn in Review• Basic LinkedIn features – Sign up for basic v. premium account • Premium includes advanced search options, InMail – Complete profile • Summary, skills, work experience – Consider privacy settings • Can select “your connections only” or “you only” for maximum privacy – Join groups • Can be related to location, industry – Add articles – Start/contribute to discussion topics – Send messages to members
    • LinkedIn in Review• Basic LinkedIn features – Build Connections • Search for friends, past co-workers, etc. • Used advanced search to find people outside of your network • Request introductions via 1st-degree connections to reach 2nd- or 3rd-degree connections
    • Advanced LinkedIn Features• Advanced LinkedIn features – Network Statistics – Alumni Search – Improve Your Profile – Suggest a Profile Update – LinkedIn Apps – LinkedIn Answers – Group Statistics – Companies • Search • Follow • Careers Tab
    • Advanced Features: Network Statistics• Profile  Profile Organizer  Network Statistics – Learn information about your network’s region and industry statistics
    • Advanced Features: Alumni Search• Login  linkedin.com/alumni – Search for alumni from your school by year • Find their location, company & position
    • Advanced Features: Improve Your Profile• Profile  Improve Your Profile Button
    • Advanced Features: Suggest a Profile Update• Connections  Their Profile  Suggest a Profile Update Button
    • Advanced Features: LinkedIn Apps• More  Get (More) Applications
    • Advanced Features: LinkedIn Apps• Apps appear on your profile• Share presentations, blog posts
    • Advanced Features: Participate in LinkedIn Answers• Answer or ask questions
    • Advanced Features: Group Statistics• Group  More  Group Statistics
    • Advanced Features: Search Companies• Companies  Search Companies
    • Advanced Features: Follow Companies• Click “Follow Company” to receive information from company in your “Recent Updates”
    • Advanced Features: Follow Companies• Comment on and like company updates
    • Advanced Features:Careers Tab - Companies
    • Advanced Features:Careers Tab - Companies Other Ways to Connect
    • Pinterest
    • What is Pinterest?• Pinterest is a virtual pinboard that allows users to share and organize photos – Sign up using existing Twitter or Facebook account• Boasts approx. 1.36 million users daily
    • Who uses Pinterest?• Pinterest users include – Marketers – Schools – You, your friends, family, co-workers• Audience skews female
    • What can I do with Pinterest?• Create a Pinterest account to – Share and upload photos – Organize photos by subject – Search through & collect other users’ photos
    • How do I use Pinterest?• Create an account via Twitter or Facebook – Provides opportunity to connect w/friends on Twitter or Facebook • Depends on which platform you use when signing up – Remember profile & pins are public
    • How do I use Pinterest?• Curate visual content – Use search bar to find pins from other users • Follow those you find interesting – Repin, like or comment on pins – Upload photos from your computer – Download pinmarklet • Pin photos directly from the web to your boards – Organize pins onto boards
    • Pinterest Reminders• Some concern re: pinning copyright content – Pinterest places copyright responsibility on users • Terms of use: users acknowledge and agree that they are solely responsible for the content that they pin – Most users pin and repin content that is not their own or that they do not have permission to pin
    • Pinterest Reminders• Some concern re: pinning copyright content – Users encouraged to • Pin their own material • Pin from original sources • Comment on posted material – Pinterest now offers an option for website owners to disable pinning
    • Resources for Help with LinkedIn or TwitterResources for LinkedIn:•http://www.linkedintelligence.com/smart-ways-to-use-linkedin/•http://learn.linkedin.com/Resources for Twitter:•http://mashable.com/•https://support.twitter.com/articles/166337-the-twitter-glossary•http://www.interactiveinsightsgroup.com/blog1/how-to-create-a-unique-twitter-background/•https://support.twitter.com/groups/31-twitter-basics/topics/104-welcome-to-twitter-support/articles/215585-twitter-101-how-should-i-get-started-using-twitterResources for Pinterest:•http://www.entrepreneur.com/article/222740
    • UCS on Social Media Web www.northwestern.edu/careers Facebook www.facebook.com/northwesternucs Twitter http://twitter.com/northwesternucsLinkedIn http://www.linkedin.com/groupRegistration?gid=1926036 Blog http://northwesternucs.wordpress.com You Tube http://www.youtube.com/user/northwesternucs Pinterest http://www.pinterest.com/northwesternucs
    • Questions?• Is there anything we haven’t covered that you’d like to know more about? Contact us: Kelli Conkey: kelli.conkey@northwestern.edu Betsy Gill: betsy-gill@northwestern.edu Connect w/Kelli on LinkedIn to view presentation
    • Social Media 101: Twitter, LinkedIn & More Betsy Gill, Assistant Director Kelli Conkey, Program Assistant University Career Services