Why would
anyone do
that?

1. Personal Branding.
2. Get Feedback.
3. Hire People.
4. Direct traffic.
5. Read News.
6. Make New Friends.
7. Network for benefits.
8. Use it as a ToDo list.
9. Business Management.
10. Notify Your Customers.
11. Take Notes.
12. Event Updates.
13. Find Prospects.
14. Provide Live coverage.
15. Time Management and Analysis.
16. Set Up Meetings.
17. Acquire Votes.
18. Monitor Chatter.
http://www.doshdosh.com/ways-you-can-use-twitter/

• Don’t tweet anything you wouldn’t say to your mother or your
boss
• You can be casual (this isn’t a suit-and-tie network), but not
obnoxiously so. Be a professional.
• Not broadcast! Participate and build community
• Use your real name
• Write a short bio that includes your affiliation/company
• Use a real picture (the default screams “newbie”)
• Put your location (helps people find you!)
• Include a link (try LinkedIn or your blog or your company Web
site)
• Do not protect your updates

Types of Tweets
• The Update
• The Reply
• The Retweet
• The Direct Message
• The Hashtag

How do you find friends?

How do you find friends?

How do you find friends?

How do you find friends?

Twitter Influence
• Retweets of you
• Retweets by you
• References
• Number of followers
• Number of updates
• Influential Twitter users
referencing you
• Signal to Noise
• Number of different URLs
• Number of different
hashtags
http://www.webanalyticsdemystified.com/twitter/

Let’s Walk Through the Set-Up