What happens when there’s no such thing as scarcity?




                   the long tail
implications for
 social media
  marketing
Long Tail Consumer Rules:
1. Make Everything Available
     2. Help Me Find It
One-Size-Fits-One
Listen.
Find Influencers.
The Long Tail
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The Long Tail

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  • The idea of the long tail was published in 2006, by Chris Anderson the executive editor at Wired magazine. The classic examples of the long tail are illustrated by media and entertainment... it’s the blockbusters vs. netflix.

    The era of the hit list is over. Even a site that reaches relatively few people can be profitable. It’s not necessarily numbers of eyeballs... it’s the right eyeballs. And as a company, how do you know how/when to use the long tail to your advantage.


  • The problem with this is there are a ton of markets - so how do you know what to pay attention to?

    how can a business respond to this kind of expected customization? ideas?
  • the search for influencers can be tedious - searching not just bloggers, but social networkers (facebook and twitter), photographers, videographers

  • The Long Tail

    1. 1. What happens when there’s no such thing as scarcity? the long tail
    2. 2. implications for social media marketing
    3. 3. Long Tail Consumer Rules: 1. Make Everything Available 2. Help Me Find It
    4. 4. One-Size-Fits-One
    5. 5. Listen. Find Influencers.
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