0
Risks & Responsibilities
Don’t Jump in Without a Life Raft
• Common Concerns
  • Loss of control
  • Time commitment
  • Information
    overload
  • Unofficial accounts
• Policies
•...
Common Concerns	

• Loss of Control
  • What if people don’t like us?
  • Can I trust my employees to
    be appropriate?
...
Loss of Control: Negative Comments
• some people don’t like you


• have a policy, create a light/
  flexible approval proc...
Time Management
Information Overload
“Unofficial” Accounts and Profiles
Employee Guidelines
Educate.
Conversate.
Then trust.
How important is autonomy among your firmʼs values
and current practices? (scale 1-5, 5 highest)
How important is innovation among your firmʼs values
and current practices? (scale 1-5, 5 highest)
To what degree does your culture demonstrate trust in,
and respect of, employee judgment? (scale 1-5, 5
highest)
Social Media
  Policy!
Lightweight
Medium Weight
Restrictive
Best Practices

•   Built on Trust
•   Practical
•   Designed to Educate
•   Without Absolutes
•   In Plain Language
•   F...
Code of Ethics
•   We will tell the truth.
•   We will write deliberately and with accuracy.
•   We will acknowledge and c...
Terms & Conditions

                 • Respect the terms & conditions of the third-
                   party sites.


    ...
Slides 6 - 9: http://goldenmarketing.typepad.com/weblog/2009/10/social-media-risk-tolerance-quiz-for-firms.html
Slide 14: S...
Social Media Risks & Responsibilities
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Social Media Risks & Responsibilities

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  • Tangible vs. Intangible risks.... I see a difference.



  • Information overload...
    How do you manage all the information you see/read/hear?

  • What kinds of things do you want employees to know?
    What would you include in a policy?
  • These are from a blog called Golden Practices - I thought it was a handy little (3 question quiz) that hit on three key themes.



  • Score of 11-15 = SM usage can flourish in your firm because trust inspires people. A brief, mellow policy will be more than adequate and you won’t have to worry about hampering people’s enthusiasm with rigid, unfriendly policies. (samples: Baker & Daniels Mayo Clinic and Headset Bros )

  • Score of 6-10 = SM usage may be less than it could otherwise be. A tendency toward carefully worded, somewhat detailed policies convey the firm is wary or skeptical and somewhat concerned about being embarrassed by employees.(sample: Jaffe templateHarvard Law and Microsoft)

  • Score of 1-5 = SM doesn’t fit well with your current culture. Very specific, restrictive policies probably suit your firm best. Look closely at the underlying reasons for your concerns and try to understand the root cause so you can work on building a more knowledge-worker-friendly environment. (I choose not to embarrass any orgs by listing them here, but these tend to exceed 2 pages, and include everything but the kitchen sink)






  • Transcript of "Social Media Risks & Responsibilities"

    1. 1. Risks & Responsibilities Don’t Jump in Without a Life Raft
    2. 2. • Common Concerns • Loss of control • Time commitment • Information overload • Unofficial accounts • Policies • Code of Ethics • Terms & Conditions
    3. 3. Common Concerns • Loss of Control • What if people don’t like us? • Can I trust my employees to be appropriate? • Time Commitment • What kind of resources do we need? • Information Overload • How can we manage all that information? • “Unofficial” Accounts
    4. 4. Loss of Control: Negative Comments • some people don’t like you • have a policy, create a light/ flexible approval process • opportunity to engage
    5. 5. Time Management
    6. 6. Information Overload
    7. 7. “Unofficial” Accounts and Profiles
    8. 8. Employee Guidelines Educate. Conversate. Then trust.
    9. 9. How important is autonomy among your firmʼs values and current practices? (scale 1-5, 5 highest)
    10. 10. How important is innovation among your firmʼs values and current practices? (scale 1-5, 5 highest)
    11. 11. To what degree does your culture demonstrate trust in, and respect of, employee judgment? (scale 1-5, 5 highest)
    12. 12. Social Media Policy!
    13. 13. Lightweight
    14. 14. Medium Weight
    15. 15. Restrictive
    16. 16. Best Practices • Built on Trust • Practical • Designed to Educate • Without Absolutes • In Plain Language • Friendly • Consistent • Prepared for Mistakes • Clear About Due Process • Include More DOs than DON’Ts
    17. 17. Code of Ethics • We will tell the truth. • We will write deliberately and with accuracy. • We will acknowledge and correct mistakes promptly. • We will preserve the original post, using notations to show where we have made changes so as to maintain the integrity of our publishing. • We will never delete a post. • We will not delete comments unless they are spam, off-topic, contain personal attacks or hate speech. All comments are moderated. • We will reply to emails and comments when appropriate, and do so promptly. • We will strive for high quality with every post – including basic spellchecking • We will stay on topic. • We will disagree with other opinions respectfully. • We will link to online references and original source materials directly. • We will disclose conflicts of interest. • We will keep private issues and topics private
    18. 18. Terms & Conditions • Respect the terms & conditions of the third- party sites. • Facebook Example: having a fan page for an organization vs. a profile page. • Be familiar with relevant UO policies • IT, Privacy, Student Code of Conduct & Faculty-Related
    19. 19. Slides 6 - 9: http://goldenmarketing.typepad.com/weblog/2009/10/social-media-risk-tolerance-quiz-for-firms.html Slide 14: Socialfish.org http://www.socialfish.org/whitepaper
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