Social Media Policies

Developing a Policy

Codes of Ethics• What is your purpose?• Should be tailored to fit your organization.• Part 1: Aspirational• Part 2: Principles & Values• How will the code be implemented? How will people know about it?• Codes must be reviewed and revised regularly

Aspirational

Values• What are your shared values as an organization? As a profession?

• Trust • Honesty• Integrity • Responsibility• Respect • Privacy http://womma.org/ethics/code/

• Honesty • Respect• Responsibility • Transparency• Fairness • Citizenship

• Don’t Be Evil • Privacy & Freedom of Expression• Integrity • Responsiveness• Usefulness • Take Action http://investor.google.com/corporate/code-of-conduct.html

Employee/InternalPolicies

Policies provide guidance for your smart employees that you’ve educated andconversated with to make good decisions.

Introduce the Purpose• What is the policy for? What will you know after reading it?• Define your terms.

Make it About the Do! Not the Don’t.• Be smart. Be respectful. Be human.• Be authentic. When you post or comment in social media, always state your name.• Be transparent. State that what you say is your opinion. Unless authorized to speak on behalf of the company, you must state that the views are your own.• Be careful. Protect what personal information you share online.• Be responsible and act ethically. When you are at work, your primary responsibility is the work of the company.

Participation is a privilege. Whatyou write, produce or record is ultimately your responsibility.

When You Engage in a Professional Capacity...• If your role at involves participating in Social Media, please follow these guidelines.• Post meaningful, respectful comments and refrain from off-topic or offensive remarks• Reply to comments quickly when a response is appropriate• Know and follow state and federal laws that protect patient confidentiality at all times.• Protect proprietary information and confidentiality• When disagreeing with others’ opinions, keep it tempered.

Be Authentic

Consider your audience

Exercise Good Judgment If it gives you pause, pause. If you’re about to publish something that makes you even the slightest bit uncomfortable, don’t shrug it off and hit send. Take a minute to review these guidelines and figure out what’s bothering you. If you’re still unsure, discuss it with your manager.

Understand CommunityYour community shouldn’t be an environment wherecompetition is encouraged or emphasized, but aplatform where your customers or users feelcomfortable sharing, connecting, and receiving help.

Respect Copyrights & Fair Use

Protect Confidential & Proprietary Information

Bring Value

Productivity Matters

Policy Gone Wrong

“Q. Anything specific to Facebook?It’s a good idea to monitor your profile page to make surematerial posted by others doesn’t violate AP standards;any such material should be deleted. Also, managersshould not issue friend requests to subordinates, since thatcould be awkward for employees. It’s fine if employees wantto initiate the friend process with their bosses.”

“Let our coverage speak for itself, and don’t detail how anarticle was reported, written or edited.Don’t discuss articles that haven’t been published, meetingsyou’ve attended or plan to attend with staff or sources, orinterviews that you’ve conducted.All postings on Dow Jones sites that may be controversialor that deal with sensitive subjects need to be cleared withyour editor before posting.Business and pleasure should not be mixed on services likeTwitter. Common sense should prevail, but if you are indoubt about the appropriateness of a Tweet or posting,discuss it with your editor before sending.”

Bank’s Social Media Policy Says Snitch & Spy on Your Friends or You’re FiredInappropriate or disparaging content and information stored orposted by others (including non-employees) in the social mediaenvironment may also damage the Group and its reputation. Forexample, your friend could post an inappropriate comment aboutthe Group on your Facebook page or create a blog about theGroup.If you become aware of any such material you should immediatelynotify your manager and the Media & Communications team viaemail on media_inquiries@cba.com.au. You must also provide theGroup with all reasonable assistance in relation to any investigationinto such material and in relation to the removal or deletion of suchmaterial.

“Ticketed fans can’t “produce or disseminate (or aid in producing or disseminating) any material or information about the Event, including, but not limited to, any account, description, picture, video, audio,reproduction or other information concerning the Event.”

External Policies: Rules of Participation

In posting material on the PeaceHealth-sponsored sites, you agree not to:Post material that The Company determines is threatening, harassing, illegal,obscene, defamatory, slanderous, or hostile towards any individual or entity.Post phone numbers or email addresses of yourself or any other individual or entityin the body of your comment -- you cannot assume the good intentions ofeveryone who reads them.Post material that infringes on the rights of the The Company or any individual orentity, including privacy, intellectual property or publication rights.Post material that promotes or advertises a commercial product or solicitsbusiness or membership or financial or other support in any business, group ororganization except those that are officially sponsored by The Company.Post chain letters, post the same comment multiple times, or otherwise distribute“spam” via the The Company-sponsored blog.Allow any other individual or entity to use your identification for posting or viewingcomments.Post comments under multiple names or using another person’s name.

Social Media Policies

by kellimatthews on Apr 21, 2011

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Social Media Policies — Presentation Transcript