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Social Media Basics

by kellimatthews on May 28, 2009

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http://www.flickr.com/photos/oceanflynn/315385916/
http://www.slideshare.net/weinreich/next-generation-social-marketing
http://www.slideshare.net/weinreich/next-generation-social-marketing
http://www.slideshare.net/weinreich/next-generation-social-marketing
73% of adults are online
Less than High School 40%

High School 61

Some College 81

College + 91
Explanation of the ladder: http://www.forrester.com/Groundswell/ladder.html
Resources:

Build your audience’s social technographics profile -
http://www.forrester.com/Groundswell/profile_tool.html
NEW YORK Social networking has overtaken e-mail as the most popular Internet activity, according to a new study released by Nielsen.

Active reach in what Nielsen defines as \"member communities\" now exceeds e-mail participation by 67 percent to 65 percent. What's more, the reach of social networking and blogging venues is growing at twice the rate of other large drivers of Internet use such as portals, e-mail and search.
RSS (Really Simple Syndication) is a form of Web syndication used by Web sites and Weblogs. It’s an XML-based format used for distributing
news headlines and other content on the Web. RSS allows a person’s computer to receive and understand information, so that all of the
news that person is interested in.

Handle info overload.... subscribe to news your interested in. Create your own news and custom delivery
How it will help you do your job... listen, monitor and respond

Push vs. Pull is the crux of what’s changed...
Why blog?
* does anyone blog?
* does anyone read blogs on a regular basis... say weekly?
* has anyone in here never read a blog (except for mine)?
twitter is a social network & microblogging site. You answer the basic question: What are you doing? in 140 characters or less. You can connect with people in your industry, interest area, community and more. Share resources, links, answer and ask questions.
# Personal Branding. Twitter is a social media platform you can use to build your personal brand. It has the primary benefit of developing a casual persona and establishes you as a social personality that is connected and approachable. As Twitter adoption increases, new users will be drawn towards well established Twitter personas.
# Get Feedback. Need an alternative perspective on how a website looks or the right course of action to take? Blast out a message asking for advice and you’ll receive replies from other users. This collective intelligence can be used as fodder for articles or projects.
# Direct traffic. Twitter can be used to get traffic to your websites or the sites of friends. If you ask your friends to tweet about it, the message will spread faster and further as other active users pick it up. There is a viral nature to all types of news, even on a site like Twitter.
# Read News. Twitter users often link to useful sites or articles and can be a source of scoops and alternative news.
# Make New Friends. Like any other social network, Twitter has a built-in function for you to befriend and track the messages of other users. This is an easy way for you connect with people outside of your usual circle. Make an effort to add active users you find interesting. A Twitter acquaintance can be developed into a long lasting friendship.
# Monitor chatter about your brand. See what people are saying about you or your brand. Monitor your reputation and respond. Using a tool such as Tweet Scan makes it easy.
Social networking sites not only connect or re-connect us with people we know, but also greatly extend our network of private and professional contacts. They also provide a different platform for PR experts to get in touch with reporters and journalists from old and new media.

More than 61% of people have visited a social networking site.
MySpace, Facebook... standards
who here has a profile?

LinkedIn is for professionals.

hyperlink to wikipedia’s list
Meta List is two years old: http://socialsoftware.weblogsinc.com/2005/02/14/home-of-the-social-networking-services-meta-list/
The early adopters of this new information distribution channel used it predominantly as their own music radio station; indeed, you could call podcasting 'radio with a rewind button'. But once the costs of production (almost zero) became known to businesses and consultants it was only a matter of time before all sorts of material became available by rss subscription.

Today you can subscribe to
• University lectures • Comedy shows • Music shows (focusing on each and every type of music whatever your taste, you can find a niche specialist who equally shares your passion) • Industry information (for example, the PR industry has many podcasts, most notably For Immediate Release40 and the Comms Café41.

Podcasting allows people to listen to what they want when they want. Its ideal for commuting, exercising, travelling etc.

It also allows you to access material from around the world - for instance, every public broadcaster in the english-speaking world has a significant podcasting presence

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lisacatto 1 year ago

Social Media Basics — Presentation Transcript

http://www.ﬂickr.com/photos/oceanﬂynn/315385916/ social media 101 or... why should we care?
This video series involves obliterating anything from iPhones to glow sticks to bic lighters; each video has been viewed millions of times. http://www.slideshare.net/weinreich/next-generation-social-marketing
LonelyGirl15
This social network started as a college site, but by the end of 2007, 75% of its 60 million users are outside college. http://www.slideshare.net/weinreich/next-generation-social-marketing
facebook
At this site, members leave “what are you doing?” status updates for their followers in 140 characters or less. http://www.slideshare.net/weinreich/next-generation-social-marketing
twitter
Why Should You Care?
Social Technographics Li & Bernoff’s Groundswell
Li & Bernoff’s Groundswell
73% of active online users have read a blog 45% have started their own blog 39% subscribe to an RSS feed 57% have joined a social network 55% have uploaded photos 83% have watched video clips
“Member Communities,” including social networks and blogging, are more popular than email -Nielson, March 2009
Under Social Media Umbrella: • RSS • Blogging • Micro-blogging • Social Networks • Podcasts • Social Bookmarks • Web 2.0 Fun
It’s not a fad... It’s a fundamental shift in the way that we communicate.
RSS •Push v. Pull •Newsroom RSS •Newswire RSS •Other RSS •Feed Readers •Bloglines
Why is it important? Build “depth” to complement “reach” Build dialogue: talk, don’t shout Join the conversation Be human Increase SEO, baby! Meet your objectives
• Don’t tweet anything you wouldn’t say to your mother or your boss • You can be casual (this isn’t a suit-and-tie network), but not obnoxiously so. Be a professional. • Use your real name • Write a short bio that includes you’re a student & what University (UofOregon, not UO or UofO...) • Use a real picture (the default screams “newbie”) • Put your location (helps people ﬁnd you!) • Include a link (try LinkedIn or your blog) • Do not protect your updates • Look for people to follow... best advice?
Types of Tweets • The Update • The Reply • The Retweet • The Direct Message • The Hashtag
Twitter Influence • Retweets of you • Retweets by you • References • Number of followers • Number of updates • Influential Twitter users referencing you • Signal to Noise • Number of different URLs • Number of different hashtags http://www.webanalyticsdemystified.com/twitter/
1. Personal Branding. 2. Get Feedback. 3. Hire People. 4. Direct trafﬁc. 5. Read News. 6. Make New Friends. 7. Network for beneﬁts. 8. Use it as a ToDo list. 9. Business Management. 10. Notify Your Customers. 11. Take Notes. 12. Event Updates. 13. Find Prospects. 14. Provide Live coverage. 15. Time Management and Analysis. 16. Set Up Meetings. 17. Acquire Votes. 18. Monitor Chatter. http://www.doshdosh.com/ways-you-can-use-twitter/
Social Networks: Not Just for Teeny Boppers Anymore
66
66 Percent of world’s Internet users that visited a social network in 2008
Wikipedia’s List The Meta List
What’s Next? Niche Sites: Dogster (dog lovers), Gather (older), CafeMom (moms) Create Your Own Network: Ning, itLinkz
Podcasts
Social Bookmarking Works by Tagging For You For Pitching “Purpose-Built” De.licio.us Page
Collaborate Find Music Share Photos Get Reviews Send Reminders Get Help
Web 2.0 Fun Pick an Application, Any Application

Social Media Basics

by kellimatthews on May 28, 2009

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Social Media Basics — Presentation Transcript