Risks & ResponsibilitiesDon’t Jump in Without a Life Raft
• Common Concerns • Time commitment • Information overload • Unofficial accounts • Loss of Control• Policies• Code of Ethics• Terms & Conditions
Common Concerns• Time Commitment • What kind of resources do we need?• Information Overload • How can we manage all that information?• “Unofficial” Accounts• Loss of Control • What if people don’t like us? • Can I trust my employees to be appropriate?
Loss of Control: Negative Comments• some people don’t like you• have a policy, create a light/ flexible approval process• opportunity to engage
“Unofficial” Accounts and Profiles
Employee GuidelinesEducate.Conversate.Then trust.
How important is autonomy among your firm’s values
How important is innovation among your firm’s values
To what degree does your culture demonstrate trustin, and respect of, employee judgment? (scale 1-5, 5highest)
Social Media Policy!
Best Practices• Built on Trust• Practical• Designed to Educate• Without Absolutes• In Plain Language• Friendly• Consistent• Prepared for Mistakes• Clear About Due Process• Include More DOs than DON’Ts
Code of Ethics• We will tell the truth.• We will write deliberately and with accuracy.• We will acknowledge and correct mistakes promptly.• We will preserve the original post, using notations to show where we have made changes so as to maintain the integrity of our publishing.• We will never delete a post.• We will not delete comments unless they are spam, off-topic, contain personal attacks or hate speech. All comments are moderated.• We will reply to emails and comments when appropriate, and do so promptly.• We will strive for high quality with every post – including basic spellchecking• We will stay on topic.• We will disagree with other opinions respectfully.• We will link to online references and original source materials directly.• We will disclose conflicts of interest.• We will keep private issues and topics private
Terms & Conditions • Respect the terms & conditions of the third- party sites. • Facebook Example: having a fan page for an organization vs. a profile page. • Be familiar with relevant UO policies • IT, Privacy, Student Code of Conduct & Faculty-Related