Parenting Education & Social Media
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Transcript

  • 1. Learn. Connect. Communicate.How parents of young children are using social media & what nonprofits can do to reach them and change norms.
  • 2. What is social media?
  • 3. The Evolution of the Web… Web 1.0 Web 2.0 get noise make noise• read content • user generated• paid content • interactivity/sharing• move to digital • connectivity• static sites • pull content/free• push content • social networking• eCommerce • streaming audio • streaming video
  • 4. Who uses social media?
  • 5. Age Gender 43 54% 43 43 38 68% 39
  • 6. 73%
  • 7. Women &Social Media
  • 8. Fastest GrowingSegment on Facebook?Women over age 55
  • 9. How do people use social media?
  • 10. How are parents using social media?
  • 11. Learn. Connect. Communicate.
  • 12. Learn• Get questions answered• Understand & verify information• Track milestones• “Are we normal?”
  • 13. Connect• Other parents• Caregivers• Experts & resources• Brands
  • 14. Communicate• Share experiences• Extend offline connections
  • 15. What can your organization do?
  • 16. get training, get help, dedicate resources and commit
  • 17. Setting goalsreaching out to parentsbuilding communitynormalizing parenting education
  • 18. Choosing a Path
  • 19. Lessons Learned• Start small• Keep your audience in mind - always.• Help parents understand what to expect.• Demonstrate expertise & be a resource• Repurpose!
  • 20. What’s the cost?
  • 21. A note about privacy
  • 22. Questions? Kelli Matthewskelli@vervenorthwest.com