Learn. Connect. Communicate.How parents of young children are using social media & what nonprofits can do                  ...
What is social media?
The Evolution of the Web… Web 1.0                Web 2.0  get noise            make noise• read content      • user genera...
Who uses social media?
Age        Gender      43             54%                    43                    43      38             68%      39
73%
Women &Social Media
Fastest GrowingSegment on Facebook?Women over age 55
How do people use social media?
How are parents using social media?
Learn. Connect. Communicate.
Learn• Get questions answered• Understand & verify information• Track milestones• “Are we normal?”
Connect• Other parents• Caregivers• Experts & resources• Brands
Communicate• Share experiences• Extend offline connections
What can your organization do?
get training, get help, dedicate resources and commit
Setting goalsreaching out to parentsbuilding communitynormalizing parenting education
Choosing a Path
Lessons Learned• Start small• Keep your audience in mind -  always.• Help parents understand what  to expect.• Demonstrate...
What’s the cost?
A note about privacy
Questions?      Kelli Matthewskelli@vervenorthwest.com
Parenting Education & Social Media
Parenting Education & Social Media
Parenting Education & Social Media
Parenting Education & Social Media
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Parenting Education & Social Media

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How can parenting education organization use social media?

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Parenting Education & Social Media

  1. 1. Learn. Connect. Communicate.How parents of young children are using social media & what nonprofits can do to reach them and change norms.
  2. 2. What is social media?
  3. 3. The Evolution of the Web… Web 1.0 Web 2.0 get noise make noise• read content • user generated• paid content • interactivity/sharing• move to digital • connectivity• static sites • pull content/free• push content • social networking• eCommerce • streaming audio • streaming video
  4. 4. Who uses social media?
  5. 5. Age Gender 43 54% 43 43 38 68% 39
  6. 6. 73%
  7. 7. Women &Social Media
  8. 8. Fastest GrowingSegment on Facebook?Women over age 55
  9. 9. How do people use social media?
  10. 10. How are parents using social media?
  11. 11. Learn. Connect. Communicate.
  12. 12. Learn• Get questions answered• Understand & verify information• Track milestones• “Are we normal?”
  13. 13. Connect• Other parents• Caregivers• Experts & resources• Brands
  14. 14. Communicate• Share experiences• Extend offline connections
  15. 15. What can your organization do?
  16. 16. get training, get help, dedicate resources and commit
  17. 17. Setting goalsreaching out to parentsbuilding communitynormalizing parenting education
  18. 18. Choosing a Path
  19. 19. Lessons Learned• Start small• Keep your audience in mind - always.• Help parents understand what to expect.• Demonstrate expertise & be a resource• Repurpose!
  20. 20. What’s the cost?
  21. 21. A note about privacy
  22. 22. Questions? Kelli Matthewskelli@vervenorthwest.com

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