Overview of Blogging

WHAT THE GLOB...? I MEAN BLOG. BLOGGING BASICS Saturday, March 20, 2010

What Makes a Blog Successful? Among 20 “successful” corporate bloggers Culture Transparency Time Dialogue Entertaining Writing Style & Personality Saturday, March 20, 2010

Culture highlight unique culture overcome negative perceptions Microsoft Blogs Saturday, March 20, 2010

Transparency Establish credibility Cite other sources of knowledge and expertise Saturday, March 20, 2010

Saturday, March 20, 2010

Time Spent Blogging Saturday, March 20, 2010

Dialogue The ability and willingness to create dialogue in the greater community Level 2 & Level 3 content Stonyfield Farms Saturday, March 20, 2010

Writing Style Style Blogger’s lifestyle, experience and opinions Humor bridges the gap between writer and reader Saturday, March 20, 2010

Where To Start? Active Listening Outreach Engagement Saturday, March 20, 2010

Active Listening Technorati Google Blogs Google News YouTube Channels Saturday, March 20, 2010

Outreach Read & Comment build dialogue with others in your community making the conversation visible Reciprocal Relationship Saturday, March 20, 2010

Engage Who will write? Code of Ethics Your topic Negative Buzz Hurricane Kohl’s Saturday, March 20, 2010

Blogging: The Nitty Gritty Saturday, March 20, 2010

Platform Free? Features Drawbacks not totally customizable, cannot embed some Free, lots of templates and good selection of Wordpress.com Y templates widgets (java-based) because of security walls requires hosting & domain name Costs $ for hosting service (varies), need lots of customizability, thousands of templates, Wordpress.org Y, but standard platform, customizable and some geekery to install properly, or need to controllable. Very strong developer support. know how to navigate ﬁle systems Customization very hard to do (must know Good user-friendly blogging software, good Blogger Y SEO through Google. CSS and coding to use anything besides basic templates), looks amateur, no plugins not very familiar with squarespace. Seems to you have to pay for it (cost comparable to Squarespace N have decent templates & widget options hosting service), not the web standard not as familiar with Typepad, but early adopters often used this service (as more Typepad N professional than blogger, livejournal). now Costs $, no custom URL seems good for group blogs or multi=blogs on one system Costs $ for hosting service (varies), need controllable and customizable, strong Moveable Type Y, but developer support. some geekery to install properly, or need to know how to navigate ﬁle systems Quick and easy to email photos, attachments, has a temporary/quick kind of feel to me. You Posterous & Tumblr Y etc. for shareability can upgrade and customize Saturday, March 20, 2010

Planning the Blog: Considerations • Have a strategy: what do you want to accomplish? informational? establish thought leadership? • What functionality do your users need? How can you use your blog to meet your goals? • Who is blogging?: individual? group? • Create a posting schedule: 2x per week is a good start. • Develop a comment policy • Include an “about us” section with pictures and bios for each blogger • Include a blogroll with NON company links • Make it easy to subscribe Saturday, March 20, 2010

Widgets & Plugins & Gadgets, Oh my! BASICS • Flickr • YouTube • Twitter updates • Links/Blogroll Whiz Bang Cool • Recommended Reading • Forums • Basic Calendars • Ecommerce • Video embeds • Related Posts • Comment & Tweet Tracking Saturday, March 20, 2010

Walk Thru: Wordpress.com Saturday, March 20, 2010

Overview of Blogging

by kellimatthews on Mar 20, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

Statistics

Overview of Blogging — Presentation Transcript