How PR is Changing

1,043 views

Published on

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,043
On SlideShare
0
From Embeds
0
Number of Embeds
22
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • How PR is Changing

    1. 1. How is the Internet Changing PR?
    2. 2. 2
    3. 3. The Change: The Shrinking News Cycle
    4. 4. The Change: The Shrinking News Cycle The Effect Be “on” - 24/7/365 Respond quickly.
    5. 5. The Change: Demand for On-Demand
    6. 6. The Change: Demand for On-Demand The Effect Anticipate needs Anticipate channels Remember customer service
    7. 7. The Change: Information at Our Fingertips
    8. 8. The Change: Information at Our Fingertips The Effect Transparency & authenticity required.
    9. 9. The Change: Fewer Gatekeepers. Everyone’s a Publisher
    10. 10. The Change: Fewer Gatekeepers. Everyone’s a Publisher The Effect Adapt to multiple platforms. Specialized training needed. Flattened HeirarchyEthics. Ethics. Ethics.
    11. 11. The Change: Two-Way Communication is the Norm
    12. 12. The Change: Two-Way Communication is the Norm The Effect Listen, don’t just talk.
    13. 13. What’s the Same?Building & Maintaining Relationships

    ×