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How PR is Changing
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How PR is Changing

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  • Transcript

    • 1. How is the Internet Changing PR?
    • 2. 2
    • 3. The Change: The Shrinking News Cycle
    • 4. The Change: The Shrinking News Cycle The Effect Be “on” - 24/7/365 Respond quickly.
    • 5. The Change: Demand for On-Demand
    • 6. The Change: Demand for On-Demand The Effect Anticipate needs Anticipate channels Remember customer service
    • 7. The Change: Information at Our Fingertips
    • 8. The Change: Information at Our Fingertips The Effect Transparency & authenticity required.
    • 9. The Change: Fewer Gatekeepers. Everyone’s a Publisher
    • 10. The Change: Fewer Gatekeepers. Everyone’s a Publisher The Effect Adapt to multiple platforms. Specialized training needed. Flattened HeirarchyEthics. Ethics. Ethics.
    • 11. The Change: Two-Way Communication is the Norm
    • 12. The Change: Two-Way Communication is the Norm The Effect Listen, don’t just talk.
    • 13. What’s the Same?Building & Maintaining Relationships