Finding Conversations

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  • What are the important trends related to your topic... what are people talking about? what’s sparking conversation?
  • what issues are at stake? are there big picture issues that come to the surface...
  • who is leading the conversation? who are people pointing to as particularly insightful/knowledgeable in your topic area?
  • who is listening to those influencers and participating in those conversations?
  • start with: is your focus narrow or wide?
    what does that mean?
    narrow: student credit ... wide: personal finance and financial literacy
    narrow: skatepark under Washington/Jefferson bridge .... wide: support for skateboarding, embracing subculture, providing active options for kids
  • Elements Naturals...
    Baby wipes.
    - natural (no petroleum based products, chlorine, etc.)
    - compostable
    - made from Ingeo/renewable resource

  • I use these levels to help organizations think about the different things that they can produce content around... but it also works if you are thinking about influencers and audience.
  • where do you look? depending on your topic, there are influencers and audiences in each of these different mediums (and there are more mediums than this... these are the “biggies.”)
  • You all know how to Google... but do you know how to GOOGLE?
    Some tips for searching... these apply to most search engines, by the way. If you Bing or Yahoo.

  • Also called Boolean search - these will work on many search engines





  • finding blogs...
  • check out advanced search options, too.




  • tineye is a reverse search engine... put in the photo and it’ll tell you where it appears!

  • what is delicious? why would you want to search it?
  • what can you search on facebook?
  • What will all this get you???



  • Finding Conversations

    1. 1. Finding conversations.
    2. 2. What are you looking for?
    3. 3. Trends.
    4. 4. Issues.
    5. 5. Influencers.
    6. 6. Audience.
    7. 7. Narrow? Wide?
    8. 8. narrow: diaper products wide: green/sustainable lifestyle
    9. 9. Blogs Facebook Twitter Photos Video Message Boards Podcasts Social Bookmarks
    10. 10. First some tips....
    11. 11. Either/Or Quotes Not Similar Terms Wildcard Advanced Search
    12. 12. Green OR Recyclable Baby Wipes Quotes Not Similar Terms Wildcard Advanced Search
    13. 13. Green OR Recyclable Baby Wipes Green “Baby Wipes” Not Similar Terms Wildcard Advanced Search
    14. 14. Green OR Recyclable Baby Wipes Green “Baby Wipes” Green Baby Wipes -Cloth - Homemade Similar Terms Wildcard Advanced Search
    15. 15. Green OR Recyclable Baby Wipes Green “Baby Wipes” Green Baby Wipes -Cloth - Homemade ~Green Baby Tips -Green Wildcard Advanced Search
    16. 16. Green OR Recyclable Baby Wipes Green “Baby Wipes” Green Baby Wipes -Cloth - Homemade ~Green Baby Tips -Green “Baby Wipes” *.org Advanced Search
    17. 17. Alltop.com Google Blogsearch Technorati Socialmention Icerocket
    18. 18. Twitter Search Socialmention.com Tweetdeck Twitter Grader Klout
    19. 19. Boardtracker Boardreader
    20. 20. Blogs Facebook Twitter Photos Video Message Boards Podcasts Social Bookmarks
    21. 21. YouTube Vimeo Viddler Google Video Truveo Blinkx
    22. 22. Podcast Alley Findpodcasts.com iTunes Podomatic Podcast.com
    23. 23. Flickr Picsearch Altavista Bing TinEye
    24. 24. Blogs Facebook Twitter Photos Video Message Boards Podcasts Social Bookmarks

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