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Chamber Quarterly Luncheon Final

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This presentation was delivered to the Kerrville Area Chamber of Commerce at their quarterly luncheon.

This presentation was delivered to the Kerrville Area Chamber of Commerce at their quarterly luncheon.

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Transcript

  • 1. 8002 views on YouTube
    Codellamarketing, June 24, 2009, A social media song by Pete Codella. Music video by MultiMediaWise.
  • 2. Social Media – What’s all the fuss about?
    The Facts and Figures Important to Your Business Today
    Kelli C. McLaughlin
    Communications Professional and Owner iGrow
  • 3. What Does the Term “Social Media” Mean Exactly??
  • 4. In Plain English….
  • 5. Keep it in Perspective – when compared to Traditional Media
    “Traditional” Media
  • 6. “Social” Media
    Another way to communicate – and so much more!
  • 7. Wait!!... Do not abandon your traditional media!!
    Think Integration!
  • 8. Then why is “Social Media” causing such a fuss?
  • 9. Should my business have a…
  • 10. The answer is a resounding, YES!!
  • 11. Facebook’s growth alone is astounding and it’s not just kids!
    Key Insights:
    • Facebook’s US user base grew from 42 million to 103 million in 2009. That’s a 144.9% growth rate!
    • 12. The 55+ audience grew a whopping 922.7% in 2009.
    • 13. The 35+ demographic now represents more than 30% of the entire user base.
    Facebook Demographics and Statistics Report 2010 – 145% Growth in 1 Year
  • 14. Facebook
  • 15. Twitter
  • 16. YouTube
  • 17.
    • Right now it’s about building relationships, getting the customer to move because of the value!!
    NOT selling...
    BROADCASTING JUNK!!
    What value is your content providing?
    Education, Information or Entertainment??
  • 18. It’s not enough to simply have a presence…
    Have a plan to interact…
  • 19. But I’m a local small business – this doesn’t really apply to me…
  • 20. Really…
    McDonald’s 1,929,612 Fans
    TOB Just over 100 Fans
    Lowe’s 94,038 Fans
    Tractor Supply 5,891 Fans
  • 21. Because it can be overwhelming!
    It’s a BIG social media world out there!!!
  • 22. Thank you for
    your time!!!
  • 23. Where to go for more information?
    http://mashable.com/guidebook/facebook/
    http://mashable.com/guidebook/twitter/
    Sources:
    • Mashable.com
    • 24. Flickr
    • 25. YouTube
    • 26. WHAT THE F**K IS SOCIAL MEDIA? one year later*
    Marta Kagan, Managing Director, US for Espresso (integrated marketing agency) http://BrandInfiltration.com.