Chamber Quarterly Luncheon Final

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This presentation was delivered to the Kerrville Area Chamber of Commerce at their quarterly luncheon.

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Chamber Quarterly Luncheon Final

  1. 1. 8002 views on YouTube<br />Codellamarketing, June 24, 2009, A social media song by Pete Codella. Music video by MultiMediaWise.<br />
  2. 2. Social Media – What’s all the fuss about?<br />The Facts and Figures Important to Your Business Today<br />Kelli C. McLaughlin <br />Communications Professional and Owner iGrow <br />
  3. 3. What Does the Term “Social Media” Mean Exactly?? <br />
  4. 4. In Plain English….<br />
  5. 5. Keep it in Perspective – when compared to Traditional Media<br />“Traditional” Media<br />
  6. 6. “Social” Media<br />Another way to communicate – and so much more!<br />
  7. 7. Wait!!... Do not abandon your traditional media!! <br />Think Integration!<br />
  8. 8. Then why is “Social Media” causing such a fuss? <br />
  9. 9. Should my business have a…<br />
  10. 10. The answer is a resounding, YES!! <br />
  11. 11. Facebook’s growth alone is astounding and it’s not just kids! <br />Key Insights:<br /><ul><li>Facebook’s US user base grew from 42 million to 103 million in 2009. That’s a 144.9% growth rate!
  12. 12. The 55+ audience grew a whopping 922.7% in 2009.
  13. 13. The 35+ demographic now represents more than 30% of the entire user base.</li></ul>Facebook Demographics and Statistics Report 2010 – 145% Growth in 1 Year<br />
  14. 14. Facebook <br />
  15. 15. Twitter <br />
  16. 16. YouTube <br />
  17. 17. <ul><li>Right now it’s about building relationships, getting the customer to move because of the value!!</li></ul>NOT selling...<br />BROADCASTING JUNK!!<br />What value is your content providing? <br />Education, Information or Entertainment?? <br />
  18. 18. It’s not enough to simply have a presence… <br />Have a plan to interact… <br />
  19. 19. But I’m a local small business – this doesn’t really apply to me…<br />
  20. 20. Really…<br />McDonald’s 1,929,612 Fans<br />TOB Just over 100 Fans<br />Lowe’s 94,038 Fans<br />Tractor Supply 5,891 Fans<br />
  21. 21. Because it can be overwhelming! <br />It’s a BIG social media world out there!!! <br />
  22. 22. Thank you for <br />your time!!!<br />
  23. 23. Where to go for more information?<br />http://mashable.com/guidebook/facebook/<br />http://mashable.com/guidebook/twitter/<br />Sources:<br /><ul><li>Mashable.com
  24. 24. Flickr
  25. 25. YouTube
  26. 26. WHAT THE F**K IS SOCIAL MEDIA? one year later*</li></ul>Marta Kagan, Managing Director, US for Espresso (integrated marketing agency) http://BrandInfiltration.com. <br />

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