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SAll About the BlogsA Guide to Using Blogger Influence
Meet KellieKellie Celia: Marketing Communications Manager, PublishingWalden Media/Walden Pond Press
Walden Pond Press
OverviewS Blogger Influence and BenefitsS Finding and Reaching BloggersS Pitching BloggersS Blog EventsS Q&A with Top Chil...
Working With Bloggers:BenefitsS Low/No CostS Provides a PlatformS Multiple Posts from One SourceS Many Different Choices: ...
Defining “Influencer”:“A person who has a greater than averagereach or impact through word of mouth in arelevant marketpla...
Source: Technoratis 2013 Digital Influence Report
Source: Technoratis 2013 Digital Influence ReportMore StatisticsS 86% of Online Influencers BlogS Other Blogs are Most Inf...
Source: Blogging.org
SFinding and ReachingBloggersStep 1: Create a Target ListStep 2: Know Where to LookStep 3: Initiate the Relationship
Create a Target ListS Start ReadingS Check out “About Me” and “Review Policy”S Look at Follower CountsS Look at Comments P...
Ana Grilo and Thea James, The Book Smugglers, are currently open to receivingsolicited Advance Reading Copies and Review C...
Create a Target ListS Start ReadingS Check out “About Me” and “Review Policy”S Look at Follower CountsS Look at Comments P...
URL: http://www.google.com/reader
URL: http://www.feedly.com/
Know Where to LookS Kidlitosphere CentralS TechnoratiS BlogrollsS Twitter ListsS Independent Book Blogger AwardsS Nerdy Bo...
URL: http://www.kidlitosphere.org/bloggers/
URL: http://www.kidlitosphere.org/bloggers/
URL: http://technorati.com/blogs/directory/
URL: http://technorati.com/blogs/directory/entertainment/books/
URL: http://100scopenotes.com/
URL: https://twitter.com/WaldenPondPress/bloggers-reviewers
URL: http://www.goodreads.com/book_blogger_award?category=Young+Adult+%26+Children%27s
URL: http://nerdybookclub.wordpress.com/
Initiate the RelationshipS Before you Pitch a Book – Initiate the RelationshipS Via Social MediaS Via Blog Comments
SPitching BloggersThe Subtle Sell
Craft the PitchS Target Your Pitch to the BlogS Show Familiarity with the BlogS Reference Review PolicyS Focus on the Subt...
Some Phrasing ExamplesS “I’ve been waiting for the right book to send your way and I think thiscould be it.”S “It seems li...
Craft the Pitch:A Non-Book Blogger ExampleIt’s nice to meet you via email. I work for a children’s book imprint called Wal...
Crafting the Pitch:Timing and Follow-upS When to Pitch:S From 2-4 months out from releaseS When to Follow-upS Approx. a mo...
Pitching Bloggers:What Not To DoS Send a Form LetterS Address Your Pitch: “To Whom It May Concern”S Send Your Book Without...
Pitching Bloggers:What Not To DoHello,I found your name searching for influential book bloggers. Below is alink to a book ...
SBlog EventsMore Than Reviews
Blog EventsS Author Generated PostsS InterviewsS Guest PostsS Tens ListsS Character InterviewsS Writing PlaylistsS Podcast...
Blog EventsS Author Generated PostsS InterviewsS Guest PostsS Tens ListsS Character InterviewsS Writing PlaylistsS Deleted...
Blog EventsS Author Generated PostsS InterviewsS Guest PostsS Tens ListsS Character InterviewsS PlaylistsS Deleted ScenesS...
Blog EventsS Author Generated PostsS InterviewsS Guest PostsS Tens ListsS Character InterviewsS PlaylistsS Deleted ScenesS...
Meet Danielle SmithS Blogging for more than 5 yearsS Awards: Best Kidlit Book ReviewBlog & Best Author InterviewsS Cybils ...
SFind Kellie & WPP OnlineLinkedIn: http://www.linkedin.com/in/kelliecelia(If you enjoyed this presentation, please endorse...
Blog ToolsS Find Kidlit/Yalit Blogs:S Kidlitosphere CentralS Technorati: Search for blogs by specific topicS Goodreads Ind...
Blog ToolsS If You Blog:S Blog Hops at I Am a Reader Not a Writer: Hundreds of bloggers link upevery few weeks to do a boo...
Blog ToolsS Blog Carnival ListS Blog Tour ExamplesS The Fellowship for Alien Detection Blog TourS Cinder Blog TourS Poison...
Online Publicity ToolsS Blog Talk Radio: Scroll through these podcasts for book and topic related radioshows.S Local Assoc...
Online Publicity Tools (cont.)S 50 Free Press Release Submission WebsitesS Great Kidlit Book Publicists:S Deb ShapiroS Med...
Nescbwi 13   blog presentation
Nescbwi 13   blog presentation
Nescbwi 13   blog presentation
Nescbwi 13   blog presentation
Nescbwi 13   blog presentation
Nescbwi 13   blog presentation
Nescbwi 13   blog presentation
Nescbwi 13   blog presentation
Nescbwi 13   blog presentation
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  1. 1. SAll About the BlogsA Guide to Using Blogger Influence
  2. 2. Meet KellieKellie Celia: Marketing Communications Manager, PublishingWalden Media/Walden Pond Press
  3. 3. Walden Pond Press
  4. 4. OverviewS Blogger Influence and BenefitsS Finding and Reaching BloggersS Pitching BloggersS Blog EventsS Q&A with Top Children’s Book Blogger: Danielle Smith
  5. 5. Working With Bloggers:BenefitsS Low/No CostS Provides a PlatformS Multiple Posts from One SourceS Many Different Choices: Thousands of BlogsS Wide Reach to Different Reading AudiencesS Career-Building ContactsS Many Different Ways to Work with BlogsS Symbiotic Partnership
  6. 6. Defining “Influencer”:“A person who has a greater than averagereach or impact through word of mouth in arelevant marketplace.”Source: Word of Mouth Marketing Association
  7. 7. Source: Technoratis 2013 Digital Influence Report
  8. 8. Source: Technoratis 2013 Digital Influence ReportMore StatisticsS 86% of Online Influencers BlogS Other Blogs are Most Influential when Choosing Their OwnContentS Online Services Shared From the Most:S #1 Facebook – 57%S #2 YouTube – 40%S #3 Blogs – 26%
  9. 9. Source: Blogging.org
  10. 10. SFinding and ReachingBloggersStep 1: Create a Target ListStep 2: Know Where to LookStep 3: Initiate the Relationship
  11. 11. Create a Target ListS Start ReadingS Check out “About Me” and “Review Policy”S Look at Follower CountsS Look at Comments Per PostS Check Post FrequencyS Check Out Other Social Media ProfilesS Put Potential Blogs into a ReaderS Google ReaderS Feedly
  12. 12. Ana Grilo and Thea James, The Book Smugglers, are currently open to receivingsolicited Advance Reading Copies and Review Copies of books. Our preferredgenres are Speculative Fiction (Horror, Fantasy, Urban Fantasy, Science Fiction),Young Adult (Speculative Fiction/Paranormal and Contemporary), with theoccasional Romance novel (Paranormal, Historical, Contemporary).This does not, however, mean that we will not consider books from other genres! Welove graphic novels, manga, mysteries, historical fiction, and will consider any bookwith a great synopsis.We cannot promise to agree to every review request, nor can we guarantee toreview unsolicited review copies of books sent to us. We will consider all queries andreview copies sent our way but we regret that we are not able to respond to all emailenquiries. If you don’t hear from us in a timely fashion please assume we are notable to accept your request/offer. We regret to say that we are not accepting self-published inquiries at the moment. Our review copy preference is for ebooks,followed by print copies. As such, digital ARCs/review copies will be givenprecedence over print copies. Our preferred format is EPUB. In order tocontact us with a review query, please see our Contact Page.Review Policy - Example
  13. 13. Create a Target ListS Start ReadingS Check out “About Me” and “Review Policy”S Look at Follower CountsS Look at Comments Per PostS Check Post FrequencyS Check Out Other Social Media ProfilesS Put Potential Blogs into a ReaderS Google ReaderS Feedly
  14. 14. URL: http://www.google.com/reader
  15. 15. URL: http://www.feedly.com/
  16. 16. Know Where to LookS Kidlitosphere CentralS TechnoratiS BlogrollsS Twitter ListsS Independent Book Blogger AwardsS Nerdy Book ClubS Check Out Other Options in the “Resources” Section
  17. 17. URL: http://www.kidlitosphere.org/bloggers/
  18. 18. URL: http://www.kidlitosphere.org/bloggers/
  19. 19. URL: http://technorati.com/blogs/directory/
  20. 20. URL: http://technorati.com/blogs/directory/entertainment/books/
  21. 21. URL: http://100scopenotes.com/
  22. 22. URL: https://twitter.com/WaldenPondPress/bloggers-reviewers
  23. 23. URL: http://www.goodreads.com/book_blogger_award?category=Young+Adult+%26+Children%27s
  24. 24. URL: http://nerdybookclub.wordpress.com/
  25. 25. Initiate the RelationshipS Before you Pitch a Book – Initiate the RelationshipS Via Social MediaS Via Blog Comments
  26. 26. SPitching BloggersThe Subtle Sell
  27. 27. Craft the PitchS Target Your Pitch to the BlogS Show Familiarity with the BlogS Reference Review PolicyS Focus on the Subtle SellS Have a Reason to Follow Up
  28. 28. Some Phrasing ExamplesS “I’ve been waiting for the right book to send your way and I think thiscould be it.”S “It seems like you focus a bit more on YA, but if you are interested inadding a middle grade title to your stack, this could be a great one…”S “We are running a blog tour in September. If you enjoy the book andwould be interested in taking part, I’d be happy to circle back.”S “Even if you aren’t able to get to the book, I’d still be happy to offer asigned copy for a giveaway.”S “The author is open to doing interviews, guest posts, top ten lists,podcasts, etc., I’d be happy to circle back closer to release in caseyou’re interested.”
  29. 29. Craft the Pitch:A Non-Book Blogger ExampleIt’s nice to meet you via email. I work for a children’s book imprint called Walden PondPress, we are co-published by HarperCollins and Walden Media. If you are consideringchildren’s fiction with bird-friendly themes (which it seems from your current featuredarticle that you may), I thought I would get in touch.NEVERSINK author Barry Wolverton was inspired to appreciate the natural world by anuncle who used to take him birding as a child. Barry is a writer (he has written forNational Geographic and Discovery Networks, among others), but it is the earlyappreciation for birds and nature that eventually inspired him to write a children’s bookabout, what else, the noble puffin. While the story Barry crafted is a work of fiction,there are many learning opportunities about puffins and their fellow auks throughout thebook.A synopsis follows:…If you would consider reading NEVERSINK for review, I would behappy to send you an Advance Reader Copy. The book releases in March of next year,but I like to get ARCs out early since I know reviewers like you must have lots of bookson your to-be-read list. Thanks for your time!
  30. 30. Crafting the Pitch:Timing and Follow-upS When to Pitch:S From 2-4 months out from releaseS When to Follow-upS Approx. a month from releaseS Track Blog CoverageS From 6 months outS Google AlertsS Google Blog Search FeatureS Twitter Mentions
  31. 31. Pitching Bloggers:What Not To DoS Send a Form LetterS Address Your Pitch: “To Whom It May Concern”S Send Your Book Without Receiving an OkayS Give a Timeframe for a ReviewS Respond to a Negative ReviewS Ask Why Your Book Hasn’t Been Reviewed
  32. 32. Pitching Bloggers:What Not To DoHello,I found your name searching for influential book bloggers. Below is alink to a book I wrote. By briefly reading about you I think youwould really enjoy this book and do a good job reviewing andwriting about its concepts. Below you can find links to where youcan find the book,[4 Links]I believe giving is the secret and I use it in business on motivatingemployees, getting through tough times and in life in formingharmonious relationships. I hope you enjoy the book and lookforward to reading your review and post.
  33. 33. SBlog EventsMore Than Reviews
  34. 34. Blog EventsS Author Generated PostsS InterviewsS Guest PostsS Tens ListsS Character InterviewsS Writing PlaylistsS PodcastsS Deleted ScenesS Editor/Author InterviewS GiveawaysS Blog ToursS Blog HopsS Blog CarnivalsS Exclusive Reveals
  35. 35. Blog EventsS Author Generated PostsS InterviewsS Guest PostsS Tens ListsS Character InterviewsS Writing PlaylistsS Deleted ScenesS Editor/Author InterviewS GiveawaysS Blog ToursS Blog HopsS Blog CarnivalsS Exclusive Reveals
  36. 36. Blog EventsS Author Generated PostsS InterviewsS Guest PostsS Tens ListsS Character InterviewsS PlaylistsS Deleted ScenesS Editor/Author InterviewS GiveawaysS Blog ToursS Blog HopsS Blog CarnivalsS Exclusive Reveals
  37. 37. Blog EventsS Author Generated PostsS InterviewsS Guest PostsS Tens ListsS Character InterviewsS PlaylistsS Deleted ScenesS Editor/Author InterviewS GiveawaysS Blog ToursS Blog HopsS Blog CarnivalsS Exclusive Reveals
  38. 38. Meet Danielle SmithS Blogging for more than 5 yearsS Awards: Best Kidlit Book ReviewBlog & Best Author InterviewsS Cybils Judge 3 Years RunningS YA Judge for 2011 INSPYsS BEA Book Bloggers Conference:YA Book Blogging Pros PanelS Armchair BEA Founder
  39. 39. SFind Kellie & WPP OnlineLinkedIn: http://www.linkedin.com/in/kelliecelia(If you enjoyed this presentation, please endorse me!)Facebook: www.facebook.com/waldenpondpress1www.facebook.com/kellieoceliaTwitter: @WaldenPondPress@Kellie_CeliaGoodreads: Walden Pond PressBlog: www.waldenpondpress.blogspot.comWeb: www.walden.com/booksFind Slides on Slideshare:
  40. 40. Blog ToolsS Find Kidlit/Yalit Blogs:S Kidlitosphere CentralS Technorati: Search for blogs by specific topicS Goodreads Independent Book Blogger AwardsS Walden Pond Press Twitter ListsS Nerdy Book ClubS Listing of MG/YA Review Blogs on The Reading TubS Romance Times Network: Good resource if you have YA book withromance elementsS TeenReads.com: Great spot for YA reviewsS Free Book Friday Teens : Site hosts YA book giveaways every FridayS Book Blogger Appreciation WeekS Book Blogger Directory
  41. 41. Blog ToolsS If You Blog:S Blog Hops at I Am a Reader Not a Writer: Hundreds of bloggers link upevery few weeks to do a book-related giveaway around a certain theme.Without much promotion, including your blog in a hop leads to dozens ofblog hits and much visibility for your giveaway.S Rafflecopter: Giveaway tool – allows user to enter your blog giveaway byliking your Facebook page, tweeting about the giveaway on Twitter, etc.S Around the World ARC Tours: Submit your book through this free serviceand each blogger passes it on to another after she finishes it.S Google Reader (only until July); Feedly: Makes it easy to read all theblogs you follow.S Debut Author Groups:S The FourteeneryS Class of 2K14
  42. 42. Blog ToolsS Blog Carnival ListS Blog Tour ExamplesS The Fellowship for Alien Detection Blog TourS Cinder Blog TourS Poison Blog TourS Ten Blog Tour
  43. 43. Online Publicity ToolsS Blog Talk Radio: Scroll through these podcasts for book and topic related radioshows.S Local Associated Press BureauS Pitchrate and Haro: Two different sites that send daily emails listing journalistswho are looking for sources.S Radio Guest List: Smaller radio talk shows with targeted audiences looking forguests to interviewS Examiner.com: There are local Examiners in every major metropolitan areawho review books and cover a myriad of other topics.S Meetup.com: Find local groups meeting about books and/or topics that pertainto your book.S Best Book Publicists on Twitter: From GalleyCat
  44. 44. Online Publicity Tools (cont.)S 50 Free Press Release Submission WebsitesS Great Kidlit Book Publicists:S Deb ShapiroS Media Masters PublicityS KidsbuzzS Greg Pincus (has more of a social media focus)S Helpful Publicity Focused Blogs:S Publicity HoundS Novel PublicityS Jane Friedman
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