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R. David Thomas Conference Center  Sales & Marketing Action Proposal September 19, 2011 Kelli Barnhart
A brief overview before we begin... <ul><li>Professional experience
Volunteer work
A little extra...... </li></ul>
MISSION: The efforts of the sales team must remain consistently centered on increasing local awareness and establishing a ...
Marketing Strategies aimed at increasing revenue at the expense of our competitive set :
1.  Analyze the website information provided on both home webpage as well as partner sites. Evaluate the perceived “benefi...
2.  Increase marketing voice throughout local and national print media avenues – while remaining budget conscious. EXAMPLE...
Triangle Business Journal
Charlotte Business Journal
NC Visitors Guide
Ask if possible to be a “featured article” ! </li></ul>
2.  Increase marketing presence via Internet  media – while remaining budget conscious. <ul><li>(website)
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R. David Thomas Conference Center

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Transcript of "R. David Thomas Conference Center"

  1. 1. R. David Thomas Conference Center Sales & Marketing Action Proposal September 19, 2011 Kelli Barnhart
  2. 2. A brief overview before we begin... <ul><li>Professional experience
  3. 3. Volunteer work
  4. 4. A little extra...... </li></ul>
  5. 5. MISSION: The efforts of the sales team must remain consistently centered on increasing local awareness and establishing a solid industry presence. Motivate sales to focus on exceeding established goals, under-utilize marketing budget, and refresh the facility's reputation with industry leaders in order to best ensure a positive impact on the hotel's overall profit. We cannot create “demand”. We can, however, increase our sales at the expense of our competition.
  6. 6. Marketing Strategies aimed at increasing revenue at the expense of our competitive set :
  7. 7. 1. Analyze the website information provided on both home webpage as well as partner sites. Evaluate the perceived “benefits picture” presented for the purpose of taking business from our main competitors... WOULD WE CHOOSE US?
  8. 8. 2. Increase marketing voice throughout local and national print media avenues – while remaining budget conscious. EXAMPLES: <ul><li>Press releases (new hires, green initiatives, renovations
  9. 9. Triangle Business Journal
  10. 10. Charlotte Business Journal
  11. 11. NC Visitors Guide
  12. 12. Ask if possible to be a “featured article” ! </li></ul>
  13. 13. 2. Increase marketing presence via Internet media – while remaining budget conscious. <ul><li>(website)
  14. 14. Duke University's website – banner ad?
  15. 15. Raleigh & Durham CVB sites
  16. 16. Raleigh & Durham Chamber of Commerce sites
  17. 17. Facebook
  18. 18. Alumni Associations
  19. 19. Philanthropy Journal – banner ad?
  20. 20. Linked In (resource for recent promotions/send congrats, etc.) </li></ul>
  21. 21. 3. Network, Network, Network!! <ul><li>CVB events
  22. 22. Chamber events
  23. 23. NACE events
  24. 24. ISES events
  25. 25. MPI events (Charlotte)
  26. 26. Volunteer to host events for each at center to promote site features and familarity
  27. 27. People are most likely to buy from someone they know!! </li></ul>
  28. 28. 4. Build (corporate) relationships. <ul><li>Duke alumni associations
  29. 29. Local companies with potential of sales training needs
  30. 30. Analyze competition's accounts and evaluate which would be a good fit for center – how to get foot in door? </li></ul>
  31. 31. 5. Review results from all sales activity with team weekly & revise strategies in targeting accounts as needed. Communicate....communicate......and, communicate! !
  32. 32. <ul><li>Customized menus to accommodate dietary restrictions
  33. 33. Accoustically rated walls to prevent sound distractions
  34. 34. All-access wireless internet (guestrooms & meeting rooms)
  35. 35. Set-up fees inclusive in per person pricing
  36. 36. Separate meeting room rental pricing
  37. 37. All meeting rooms free of any pillars or view obstructions
  38. 38. Easy-to-read, one-page invoice </li></ul>6. Update items listed on website for meeting planner packages:
  39. 39. <ul><li>Skilled, on-site AV technicians available during meetings
  40. 40. A meeting concierge assigned to each on-site meeting planner
  41. 41. Receipt and hold of all boxed items sent prior to meeting planner's arrival
  42. 42. LCD projector, flip-chart and screen provided within all spaces. </li></ul>(cont.) Update items listed on website for meeting planner packages:
  43. 43. <ul><li>IACC
  44. 44. Durham & Greater Raleigh CVB sites
  45. 45. Durham & Raleigh Chamber of Commerce
  46. 46. MPI
  47. 47. ISES
  48. 48. NACE
  49. 49. Duke University </li></ul>+ Create weblinks on social media websites – Facebook, Twitter, Four-square, etc. 7. Review and update current “facility/venue referral lists on partner & membership sites:

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