MISSION: The efforts of the sales team must remain consistently centered on increasing local awareness and establishing a solid industry presence. Motivate sales to focus on exceeding established goals, under-utilize marketing budget, and refresh the facility's reputation with industry leaders in order to best ensure a positive impact on the hotel's overall profit. We cannot create “demand”. We can, however, increase our sales at the expense of our competition.
Marketing Strategies aimed at increasing revenue at the expense of our competitive set :
1. Analyze the website information provided on both home webpage as well as partner sites. Evaluate the perceived “benefits picture” presented for the purpose of taking business from our main competitors... WOULD WE CHOOSE US?
2. Increase marketing voice throughout local and national print media avenues – while remaining budget conscious. EXAMPLES: <ul><li>Press releases (new hires, green initiatives, renovations
Duke University </li></ul>+ Create weblinks on social media websites – Facebook, Twitter, Four-square, etc. 7. Review and update current “facility/venue referral lists on partner & membership sites: