PRSA Health Academy Presentation 2009: No Smoking Room

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PRSA Health Academy Presentation 2009: No Smoking Room

  1. 1. No Smoking Room: A Web-basedIntervention to PromoteSmoking Prevention andCessation among Early Adolescent Females The No Smoking Room is based at Dartmouth Medical School andChildren’s Hospital at Dartmouth. The website was created throughan educational grant from Pfizer, Inc.
  2. 2. Strategy to Connect Physician with Patient: A Model of Virtual Reinforcement in Smoking Prevention and Cessation Knowledge, attitude and Smoking Prevention behavior change No Smoking Room and Cessation Modules in smoking prevention and Patient education for cessation young girls (8-11 yrs. old)www.pediatricsinpractice.org www.nosmokingroom.org
  3. 3. Strategy to Connect Child, Mother and Provider: A Model of Virtual Reinforcement in Smoking Prevention and Cessation Smoking Prevention and No Smoking Room for Cessation Modules young girls (8-11) No Smoking Moms Blog
  4. 4. Dissemination• American Academy of Pediatrics• American Academy of Family Physicians• National School Boards Association• National Association of School Nurses• Girls Scouts of America• Girls, Inc.• Tobacco Free Kids (Kick Butts Day)• Facebook, My Space
  5. 5. Engaging Mothers Through Social Media: The Opportunity• Number of moms on-line – 4 million mom blogs (2012) – 80% of women online seek health support• Health influencer and organizers for family and friends• Attraction to health, lifestyle and wellness• Role model to daughters, nieces, and other family members
  6. 6. Social Media: Example
  7. 7. Social Networking = Social Support to Kick the Habit• It’s always good to know that other people feel your pain (and know what you’re doing is so difficult to follow through on!).• Good luck Angela! I definitely know how hard it is to quit. I’ve been able to get down to smoking only while drinking, but that is one hard habit to break!
  8. 8. Considerations in Reaching Moms Who Smoke • Judgment • Self-esteem • Ability to maintain engagement • Embarrassment • Anonymity • Diffuse on-line community • Computer savvy
  9. 9. For more information• Please email Kelley Connors, kelley@kc-health.com• View our web site www.kc-health.com• View the web site www.nosmokingroom.org

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