Vis-a-vis the most important customer demographics, senior marketing executives rank Baby Boomers highest with 88% ranking them as either very important or somewhat important. Surprising is the fact that Gen X (86%), Hispanics (86%), Women (85%) and Gen Y (84%) are catching up to Boomers as customer targets
Transcript of "How Successful Brands Woo and Win Women"
How Successful Brands Woo and Win Women
The Topic <ul><ul><li>Direct to Women – Brand Engagement & Patient Participation: Successful Strategies in Women’s Health </li></ul></ul><ul><ul><li>Learn how to engage with this important segment and keep up with the plethora of new media channels that raise new concerns and platforms for brand engagement. Whether it is cancer or fitness, whether it is migraines or estrogen therapies, this group will always provide drug marketers a very substantial and long-standing market opportunity </li></ul></ul>
More than 700 medicines are in testing for diseases of major concern to American women
Medicines and Vaccines in Development for Women* *Some medicines are listed in more than one category.
The New Model: Brand Attachment Wants Answers Evangelist Outcome Her Goal Dialogue Attention Attraction Adoption Advocacy Woo Win
4 C’s of Marketing with Women Credibility Charisma Customization Community
Women Trust Each Other for Health Info Source: Datamonitor 2005 eHealth Consumer Insight Survey
The New Model: Brand Attachment Wants Answers Evangelist Outcome Her Goal Dialogue Attention Attraction Adoption Advocacy Woo Win Relationship Marketing
The new model of brand attachment starts with patient insights . To find out how you can woo and win women to your brands, e-mail Kelley Connors at [email_address] . Gain the insights you need to engage women as brand advocates!
Title of Presentation Date of Presentation 243 West Norwalk Road • Norwalk, CT 06850 • p/203.855.0477 • c/203.856.3732
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