Public Relations For Healthcare Marketers with PR 2.0

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We help health care marketers create a pathway to profits via credible, creative collaborative PR programs. Are you an innovator, agency or thought leader? We can help you succeed through creative and insightful PR programs.

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Public Relations For Healthcare Marketers with PR 2.0

  1. 1. Profit Through PR 2.0 Dialogue for healthcare marketers E-mail kelley@kc-health.com Web www.kc-health.com Blog www.womenswellth.com Cell 203-856-3732
  2. 2. Who We’re About What We Are KC Healthcare Communications LLC is a strategic healthcare and wellness consulting firm with a passion for meeting client’s business objectives through highly targeted, strategically sound PR & marketing initiatives. We accomplish this with programs that spark dialogue and inspire action. Our success comes with tangible business results that connect you to your customers and influencers.
  3. 3. Core team: insights. strategy. connections. Kelley Connors, Healthcare Marketer & Marie Lemerise, Consumer Insights Social Media Innovator Expert Healthcare public relations and Marie conducts fieldwork and marketing pro with 20 years of analysis. Intrigued by why people do pharma, wellness and consumer what they do, Marie enjoys the hunt health experience. Directly tapped for ever-new insights and solutions. She into the women’s market – radio show has applied innovation to the practice host, and health blogger. She has of market research for 20 years for created PR programs for major national companies. pharmaceutical companies and non- Marie is President of the tapestry profit health associations and group. organizations.
  4. 4. PR vs Publicity “Most PR firms do publicity, not PR. Publicity is the act of getting ink. Publicity is getting unpaid media to pay attention, write you up, point to you, run a picture, make a commotion. Sometimes publicity is helpful, and good publicity is always good for your ego.” But it's not PR. PR is the strategic crafting of your story. It's the focused examination of your interactions and tactics and products and pricing that, when combined, determine what and how people talk about you.” – Seth Godin, Author, Community-Builder
  5. 5. Capabilities in Every Healthcare Sector Consumer Ethical Pharma Health Bioscience, Diagnostics Biopharma Medical Devices Women’s Health Healthcare Wellness Associations
  6. 6. Our Difference: Our Insight-led Initiatives Target Precisely … Insights from customers, prospects and influencers/media Conversation analytics via web Development of conversation & message strategy for brand E-PR and marketing plan development and execution w/web 2.0 tools Ongoing evaluation & monitoring …to drive value, visibility and revenue for your brand.
  7. 7. PR 2.0: Facilitates Visibility & Dialogue for Sales
  8. 8. Our Signature PR 2.0 Tools •Insight-driven discussions & town hall forums http://www.youtube.com/kelleyconnors •Audio Podcasts, Virally-marketed www.blogtalkradio.com/realwomenonhealth •Blogs for Business www.womenswellth.com www.realwomenonhealth.com •Educational Partnerships www.nosmokingroom.org •Social media & on-line community building workshops and seminars
  9. 9. *Summer Special 2009 Call Us for a one-on-one PR Consultation on “Profit Through PR 2.0 Dialogue” E-mail kelley@kc-health.com Web www.kc-health.com Blog www.womenswellth.com Cell 203-856-3732

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