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Word of Mouth Virtues | Online Media

by Keller Fay Group on Oct 25, 2010

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Since 2006 the Keller Fay Group, through its TalkTrack® study, has been tracking the quantity, quality, and drivers of word of mouth conversations happening both offline and online. Over 1.5 million WOM conversations from 140,000 surveyed respondents (ages 13-69) have been captured, tabulated, and studied in this on-going report.

Word of Mouth Virtues | Online Media — Webinar Transcript

Word of Mouth
Virtues of
Online Media
Growing Internet Influence
Keller Fay TalkTrack Study
Monitors marketing-related conversations Americans have offline and online
Since 2006, over 1.5 million conversations have been captured, tabulated, and studied
In the past year, Keller Fay has interviewed 36,000 Americans (ages 13-69)
Keller Fay is able to measure the quantity, quality, and the drivers behind word of mouth conversations.
®
The most talked
about brand...
Word of Mouth Online
Word of Mouth Online
Word of Mouth Online
“Talk Intention” Matters
Conversation Catalysts
©2010 Keller Fay Group LLC
©2010 Keller Fay Group LLC
The “Credibility Gap”
photo: http://www.flickr.com/photos/lapicero/2114074319/
Offline vs. Online Credibility
OFFLINE
59%
ONLINE
49%
Highly Credible
Highly Credible
Online Triggers Word of Mouth
www.KellerFay.com