Since 2006 the Keller Fay Group, through its TalkTrack® study, has been tracking the quantity, quality, and drivers of word of mouth conversations happening both offline and online. Over 1.5 million WOM conversations from 140,000 surveyed respondents (ages 13-69) have been captured, tabulated, and studied in this on-going report.
1. Word of Mouth<br />Virtues of<br />Online Media<br />
2. Growing Internet Influence<br />
3. Keller Fay TalkTrack Study<br />Monitors marketing-related conversations Americans have offline and online<br />Since 2006, over 1.5 million conversations have been captured, tabulated, and studied<br />In the past year, Keller Fay has interviewed 36,000 Americans (ages 13-69)<br />Keller Fay is able to measure the quantity, quality, and the drivers behind word of mouth conversations.<br />®<br />