Word of Mouth Virtues | Online Media

Word of Mouth
Virtues of
Online Media

Growing Internet Influence

Keller Fay TalkTrack Study
Monitors marketing-related conversations Americans have offline and online
Since 2006, over 1.5 million conversations have been captured, tabulated, and studied
In the past year, Keller Fay has interviewed 36,000 Americans (ages 13-69)
Keller Fay is able to measure the quantity, quality, and the drivers behind word of mouth conversations.
®

The most talked
about brand...

Word of Mouth Online

“Talk Intention” Matters

Conversation Catalysts
©2010 Keller Fay Group LLC

The “Credibility Gap”
photo: http://www.flickr.com/photos/lapicero/2114074319/

Offline vs. Online Credibility
OFFLINE
59%
ONLINE
49%
Highly Credible
Highly Credible

Online Triggers Word of Mouth

www.KellerFay.com

http://brandautopsy.typepad.com	406
http://www.brandautopsy.com	124
http://www.kellerfay.com	27
http://www.brandautopsy.typepad.com	25
http://kellerfay.com	10
http://edge.internal.rpc.co.uk	4
http://www.hanrss.com	2
http://www.netvibes.com	1
http://static.slidesharecdn.com	1
http://translate.googleusercontent.com	1

Word of Mouth Virtues | Online Media

by Keller Fay Group on Oct 25, 2010

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Word of Mouth Virtues | Online Media Webinar Transcript