Word of Mouth Virtues | Online Media
 

Word of Mouth Virtues | Online Media

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  • Since 2006 the Keller Fay Group, through its TalkTrack® study, has been tracking the quantity, quality, and drivers of word of mouth conversations happening both offline and online. Over 1.5 million WOM conversations from 140,000 surveyed respondents (ages 13-69) have been captured, tabulated, and studied in this on-going report.

Word of Mouth Virtues | Online Media Word of Mouth Virtues | Online Media Presentation Transcript

  • Word of Mouth
    Virtues of
    Online Media
  • Growing Internet Influence
  • Keller Fay TalkTrack Study
    Monitors marketing-related conversations Americans have offline and online
    Since 2006, over 1.5 million conversations have been captured, tabulated, and studied
    In the past year, Keller Fay has interviewed 36,000 Americans (ages 13-69)
    Keller Fay is able to measure the quantity, quality, and the drivers behind word of mouth conversations.
    ®
  • The most talked
    about brand...
  • Word of Mouth Online
  • Word of Mouth Online
  • Word of Mouth Online
  • “Talk Intention” Matters
  • Conversation Catalysts
    ©2010 Keller Fay Group LLC
  • ©2010 Keller Fay Group LLC
  • The “Credibility Gap”
    photo: http://www.flickr.com/photos/lapicero/2114074319/
  • Offline vs. Online Credibility
    OFFLINE
    59%
    ONLINE
    49%
    Highly Credible
    Highly Credible
  • Online Triggers Word of Mouth
  • www.KellerFay.com