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Word of Mouth Virtues | Magazine Advertising

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The Keller Fay Group recently released new internal data showing the virtues of advertising on Television, in Magazines, and Online to spark word of mouth conversations. The data shows how TV, Print, …

The Keller Fay Group recently released new internal data showing the virtues of advertising on Television, in Magazines, and Online to spark word of mouth conversations. The data shows how TV, Print, and the Internet all work differently when it comes to sparking word of mouth conversations about brands, products, and services.

This presentation shares the Word of Mouth Virtues of Magazine Advertising.

To learn more about The Keller Fay Group and how your business can use its Conversation Catalysts(TM) segmentation system to identify word of mouth influencers, visit www.KellerFay.com.

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  • Contrary to perception, nearly 1 out of 4 word of mouth conversations people have about brands, products, and services is driven from traditional advertising seen on television, print, billboard, and radio.
  • Since 2006 the Keller Fay Group, through its TalkTrack® study, has been tracking the quantity, quality, and drivers of word of mouth conversations happening both offline and online. Over 1.5 million WOM conversations from 140,000 surveyed respondents (ages 13-69) have been captured, tabulated, and studied in this on-going report.
  • Keller Fay's data is rich and ripe with insights into word of mouth, including statistics revealing how advertising encourages customer conversations. Recently, Keller Fay released new data showing the virtues of advertising on Television, in Magazines, and Online to spark word of mouth conversations. TV, Print, and the Internet all work differently when it comes to sparking word of mouth, and marketers need to understand the unique virtues of each to maximize their media efforts.

Transcript

  • 1. Word of Mouth
    Virtues of
    Advertising
  • 2. Word of Mouth & Advertising
  • 3. Keller Fay TalkTrack Study
    Monitors marketing-related conversations Americans have offline and online
    Since 2006, over 1.5 million conversations have been captured, tabulated, and studied
    In the past year, Keller Fay has interviewed 36,000 Americans (ages 13-69)
    Keller Fay is able to measure the quantity, quality, and the drivers behind word of mouth conversations.
    ®
  • 4. The most talked
    about brand...
  • 5. Word of Mouth Virtues
    Magazine
    Advertising
  • 6.
  • 7. Conversation CatalystsTM
    tastemakers
    trendsetters
    INFLUENCERS
  • 8. Conversation CatalystsTM
  • 9.
  • 10.
  • 11. Conversation CatalystsTM
    Top Magazine Titles for Beauty CatalystsTM
  • 12. Conversation CatalystsTM
    Top Magazine Titles for Sports & Recreation CatalystsTM
  • 13.
  • 14. Magazines Reach Influencers
    Influencers Deliver Sales
  • 15. www.KellerFay.com