Be the first to like this
Soft drink word of mouth has declined since 2011 while tech brand talk has increased, according to research by The Keller Fay Group. Apple has surpassed Coca-Cola to become the most talked about brand. The biggest decline in soft drink chatter was among teens and hispanics but there were also double-digit declines among those age 35-44 and affluents. Part of the equation which bucked the overall trend was social media chatter about soft drinks, which increased but grew from a much smaller base than face-to-face conversation. One bright spot which saw an increasing percentage of talk was Coca-Cola's Fanta brand. Overall sentiment about soft drinks did not change.