WOMMA 2010 - The Economic Value of Word of Mouth

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WOMMA 2010 - The Economic Value of Word of Mouth

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Presentation by Ed Keller, Keller Fay, and Julie Propper, ESPN at the 2010 WOMMA Summit

Presentation by Ed Keller, Keller Fay, and Julie Propper, ESPN at the 2010 WOMMA Summit

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  • editorial (13%), point of sale (8%), promotion (8%), websites (7%), direct mail/email (4%)
  • In-store display, coupon, company website, etc.