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The Most Talked about Sports Teams in America from 2010

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To coincide with a series of posts on the Keller Fay "WOM Matters" blog (http://bit.ly/fFKFTP) about word of mouth in the product category of Sports, Keller Fay ran some numbers to determined the most …

To coincide with a series of posts on the Keller Fay "WOM Matters" blog (http://bit.ly/fFKFTP) about word of mouth in the product category of Sports, Keller Fay ran some numbers to determined the most talked about Pro Sports Teams. Of the Top 20 Most Talked about Pro Sports Teams in America, 14 teams are from the NFL, 3 from the NBA, and 3 from MLB.

This list was compiled from randomly selected weeks of brand mentions from January 2010 through December 2010 as part of Keller Fay's on-going TalkTrack(R) study.

To learn more about The Keller Fay Group and how your business can use their TalkTrack study to better measure the effectiveness of marketing and advertising programs, visit www.KellerFay.com.

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  • For more context/background on this list, read this post from the Keller Fay WOM MATTER blog:

    http://kellerfay.com/2011/01/24/sports-word-of-mouth/
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Transcript

  • 1. 1
    New York Jets
  • 2. The Most Talked About
    Pro Sports Teams
    January 2011
  • 3. TalkTrack Study
    Monitors marketing-related conversations Americans have offline and online
    Since 2006, over 1.5 billion conversations have been captured, tabulated, and studied
    In the past year, Keller Fay has interviewed 36,000 Americans (ages 13-69)
    This data was compiled from randomly selected weeks of brand mentions from Jan. 2010 through Dec. 2010
    ®
  • 4. The Most Talked About
    Pro Sports Teams
    January 2011
  • 5. 20
    Seattle Seahawks
  • 6. 19
    Arizona Cardinals
  • 7. 18
    New York Giants
  • 8. 17
    Boston Red Sox
  • 9. 16
    Boston Celtics
  • 10. 15
    San Diego Chargers
  • 11. 14
    Cleveland Cavaliers
  • 12. 13
    New York Yankees
  • 13. 12
    Baltimore Ravens
  • 14. 11
    Philadelphia Eagles
  • 15. 10
    New Orleans Saints
  • 16. 9
    Pittsburgh Steelers
  • 17. 8
    Minnesota Vikings
  • 18. 7
    Green Bay Packers
  • 19. 6
    New England Patriots
  • 20. 5
    Los Angeles Lakers
  • 21. 4
    Chicago Bears
  • 22. 3
    Indianapolis Colts
  • 23. 2
    Dallas Cowboys
  • 24. The most talked about
    pro sports brand...
  • 25. 1
    New York Jets
  • 26. Top 20 Scorecard
    3 teams
    3 teams
    14 teams
  • 27. www.KellerFay.com