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Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
Solving the sourcing puzzle: From dead stop to launch in 90 days
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Solving the sourcing puzzle: From dead stop to launch in 90 days

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Originally presented at RISE Austin 2013 …

Originally presented at RISE Austin 2013

Got a great idea for a killer product? Great news- it's never been easier to get a physical product made. From Chinese manufacturing to kickstarter to facebook and twitter, costs and barriers to entry are falling right and left. BUT- 80% of new products fail!

This session will give an overview of niche selection, product ideation, funding, factory identification (surprise: China may NOT be the right choice!), all the way through shipment and product launch. Bootstrap, Lean, and 4HWW techniques to mitigate risk and raise your hit rate will be discussed, with an emphasis on actual experiences succeeding (and failing) at the product game.

The host, Peter Keller, has been designing, sourcing and launching new products since 2005. In 2010, he founded FringeSport, where he launches an average of 2 new products a month.

Published in: Business, Technology
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  • (Downside)RiskUncertainty- biz school descriptionBetter description- Possibility of a negative outcomeHedging- not an offsetting bet, but rather managing the downsideMain principal- relentlessly "de-downside" your launchWhat is the worst thing that can happen?
  • What are you looking for?Quick hit or long term businessArbitrage?Look for an underserved
  • Transcript

    • 1. Solving the sourcingpuzzleDead stop to launch in 90 days
    • 2. Peter KellerFringeSportProductSimpleicaruspete@gmail.com@petekeller
    • 3. I promise:Interesting actionablediscussion
    • 4. I love questions,And the door is open- pleaseleave if you want to (really!)
    • 5. Goal: Successful productlaunch in a entrepreneurial orSMB context
    • 6. 80% of product launches fail
    • 7. CHEAT the statistics
    • 8. How?
    • 9. Front-endNiche selectionProduct validationDe-downside the launch
    • 10. Back-endEngineering/devFactory selectionQuality assurance
    • 11. Understand risk
    • 12. Hedge the downside;preserve the upside
    • 13. Front end
    • 14. Niche selection
    • 15. There’s a hole in themarket, but is there a marketin the hole?
    • 16. Niche bottom-up, not top-down
    • 17. Rip, Pivot and JamFour Hour Work WeekRedditeBayAmazonSearch trafficCanton Fair
    • 18. Product validation
    • 19. The purpose of validation is toadd predictability and decreasedownside… not to make money
    • 20. LeanMVPSqueeze pagesSample ordersFake it ‘till you make it
    • 21. De-downside the launch
    • 22. What is the worst case?
    • 23. Can you live with it?
    • 24. Back end
    • 25. Engineering / Dev
    • 26. Piggyback- find a factorymaking a similar product
    • 27. AlibabaCompetitive intelligenceGoogleTrade intelligence
    • 28. New design- yours
    • 29. YourselfFriendsID companiesOdesk / Elance
    • 30. New design- work withfactory
    • 31. Find a factory that createssimilar products
    • 32. It’s a shortcut
    • 33. BUT
    • 34. It comes at cost
    • 35. IPCommunicationLong term relationship
    • 36. Factory selection
    • 37. AlibabaGoogleTrade intelligenceCompetitive intelligenceCanton fairCommodity -> region
    • 38. Quality assurance
    • 39. Do it Do it Do it Do it Do it
    • 40. China- $300/day
    • 41. US- pictures, samplesPayment termsLegal options
    • 42. How you treat QA problemsmolds the future behavior ofthe factory
    • 43. Don’t be so anxious for yourproduct that you cut cornerson QA
    • 44. Timeframes
    • 45. Simple engineering takesweeks
    • 46. Complex engineering takesyears
    • 47. Shipments from CN take 30days on the water + 30 dayslead time
    • 48. Don’t miss your window
    • 49. You can do this. Test and de-downside.
    • 50. Find help
    • 51. Meproductsimple.neticaruspete@gmail.com@productsimple
    • 52. Onlinereddit
    • 53. Sourcing and industrial designcompaniesSilkroadintl.netmakeshiftatx.combrightpd.com
    • 54. Defined tasksElanceOdesk
    • 55. Thanks and good luck!

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