Peter Keller          @petekellerpeter@fringesport.com
Process1. Ideation2. Factory Identification3. Qualification and Pricing4. Product Development and   Production5. Shipping ...
IdeationBlue Sky vs. Sourcing play vs. TweakFixed vs. variable cost structureFeasibility of low production runsDomestic vs...
Factory IdentificationAlibabaPanjivaTrade shows (Canton Fair)Sneakier methods
Qualification and PricingFactories vs. TradersHot Porridge Principal3 Sources vs. Raw Material MethodPayment termsDelivery...
Product Development and ProductionThe EXPENSIVE free rideQA
Shipping and SalesFreight Forwarding  Air  OceanCustomsLiabilitySales channels
Feedback LoopOften overlookedCreate meaningful changes in product2nd round pricing negotiations
Peter Keller@petekellerpeter@fringesport.com
Case Study: EdgeStar v. Frigidaire            $249 retail          <- $125 landed         $179 wholesale ->           Same...
Case Study: Gym rings 1US sourcing $7k for tooling + variable cost + strapsChina $2500 for 100 sets landed in Austin
Case Study: Gym rings 2US ManufacturedImported strapsNo fixed costCo-dev
Case Study: Pullup RigGround-updesignLow variablecostFactory flexibility
Case Study: Speed RopeTweakMarketdifferentiation
Project: CrossFit WatchBlue-sky project
Get your idea made - PCA10
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Get your idea made - PCA10

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How to go from an idea in your head to a physical product in your hands. We discuss sourcing, product development, China, and more.

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  • Get Your Idea MadeLeveraging Chinese Engineering and Manufacturing for Physical Productshttp://productcampaustin.org/pca_sessions/get-your-idea-made-leveraging-chinese-engineering-and-manufacturing-for-physical-products/
  • IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
  • IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
  • IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
  • IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
  • IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
  • IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
  • IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
  • Get Your Idea MadeLeveraging Chinese Engineering and Manufacturing for Physical Productshttp://productcampaustin.org/pca_sessions/get-your-idea-made-leveraging-chinese-engineering-and-manufacturing-for-physical-products/
  • IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
  • IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
  • IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
  • IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
  • IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
  • IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
  • Get your idea made - PCA10

    1. 1. Peter Keller @petekellerpeter@fringesport.com
    2. 2. Process1. Ideation2. Factory Identification3. Qualification and Pricing4. Product Development and Production5. Shipping and Sales6. Feedback Loop
    3. 3. IdeationBlue Sky vs. Sourcing play vs. TweakFixed vs. variable cost structureFeasibility of low production runsDomestic vs. China
    4. 4. Factory IdentificationAlibabaPanjivaTrade shows (Canton Fair)Sneakier methods
    5. 5. Qualification and PricingFactories vs. TradersHot Porridge Principal3 Sources vs. Raw Material MethodPayment termsDeliveryShould I go to China?
    6. 6. Product Development and ProductionThe EXPENSIVE free rideQA
    7. 7. Shipping and SalesFreight Forwarding Air OceanCustomsLiabilitySales channels
    8. 8. Feedback LoopOften overlookedCreate meaningful changes in product2nd round pricing negotiations
    9. 9. Peter Keller@petekellerpeter@fringesport.com
    10. 10. Case Study: EdgeStar v. Frigidaire $249 retail <- $125 landed $179 wholesale -> Same Factory Same Production Line SAME FRIDGE
    11. 11. Case Study: Gym rings 1US sourcing $7k for tooling + variable cost + strapsChina $2500 for 100 sets landed in Austin
    12. 12. Case Study: Gym rings 2US ManufacturedImported strapsNo fixed costCo-dev
    13. 13. Case Study: Pullup RigGround-updesignLow variablecostFactory flexibility
    14. 14. Case Study: Speed RopeTweakMarketdifferentiation
    15. 15. Project: CrossFit WatchBlue-sky project
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