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Get your idea made - PCA10

by Peter Keller on Feb 15, 2013

221 views

How to go from an idea in your head to a physical product in your hands. We discuss sourcing, product development, China, and more.

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Get Your Idea MadeLeveraging Chinese Engineering and Manufacturing for Physical Productshttp://productcampaustin.org/pca_sessions/get-your-idea-made-leveraging-chinese-engineering-and-manufacturing-for-physical-products/
IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
Get Your Idea MadeLeveraging Chinese Engineering and Manufacturing for Physical Productshttp://productcampaustin.org/pca_sessions/get-your-idea-made-leveraging-chinese-engineering-and-manufacturing-for-physical-products/
IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop

Get your idea made - PCA10 Presentation Transcript

Peter Keller @petekellerpeter@fringesport.com
Process1. Ideation2. Factory Identification3. Qualification and Pricing4. Product Development and Production5. Shipping and Sales6. Feedback Loop
IdeationBlue Sky vs. Sourcing play vs. TweakFixed vs. variable cost structureFeasibility of low production runsDomestic vs. China
Factory IdentificationAlibabaPanjivaTrade shows (Canton Fair)Sneakier methods
Qualification and PricingFactories vs. TradersHot Porridge Principal3 Sources vs. Raw Material MethodPayment termsDeliveryShould I go to China?
Product Development and ProductionThe EXPENSIVE free rideQA
Shipping and SalesFreight Forwarding Air OceanCustomsLiabilitySales channels
Feedback LoopOften overlookedCreate meaningful changes in product2nd round pricing negotiations
Peter Keller@petekellerpeter@fringesport.com
Case Study: EdgeStar v. Frigidaire $249 retail <- $125 landed $179 wholesale -> Same Factory Same Production Line SAME FRIDGE
Case Study: Gym rings 1US sourcing $7k for tooling + variable cost + strapsChina $2500 for 100 sets landed in Austin
Case Study: Gym rings 2US ManufacturedImported strapsNo fixed costCo-dev
Case Study: Pullup RigGround-updesignLow variablecostFactory flexibility
Case Study: Speed RopeTweakMarketdifferentiation
Project: CrossFit WatchBlue-sky project

Get your idea made - PCA10

by Peter Keller on Feb 15, 2013

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Get your idea made - PCA10 Presentation Transcript

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