Get your idea made - PCA10
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Get your idea made - PCA10

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How to go from an idea in your head to a physical product in your hands. We discuss sourcing, product development, China, and more.

How to go from an idea in your head to a physical product in your hands. We discuss sourcing, product development, China, and more.

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  • Get Your Idea MadeLeveraging Chinese Engineering and Manufacturing for Physical Productshttp://productcampaustin.org/pca_sessions/get-your-idea-made-leveraging-chinese-engineering-and-manufacturing-for-physical-products/
  • IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
  • IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
  • IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
  • IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
  • IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
  • IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
  • IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
  • Get Your Idea MadeLeveraging Chinese Engineering and Manufacturing for Physical Productshttp://productcampaustin.org/pca_sessions/get-your-idea-made-leveraging-chinese-engineering-and-manufacturing-for-physical-products/
  • IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
  • IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
  • IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
  • IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
  • IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop
  • IdeationFactory IdentificationQualification and PricingProduct Development and ProductionShipping and SalesFeedback Loop

Transcript

  • 1. Peter Keller @petekellerpeter@fringesport.com
  • 2. Process1. Ideation2. Factory Identification3. Qualification and Pricing4. Product Development and Production5. Shipping and Sales6. Feedback Loop
  • 3. IdeationBlue Sky vs. Sourcing play vs. TweakFixed vs. variable cost structureFeasibility of low production runsDomestic vs. China
  • 4. Factory IdentificationAlibabaPanjivaTrade shows (Canton Fair)Sneakier methods
  • 5. Qualification and PricingFactories vs. TradersHot Porridge Principal3 Sources vs. Raw Material MethodPayment termsDeliveryShould I go to China?
  • 6. Product Development and ProductionThe EXPENSIVE free rideQA
  • 7. Shipping and SalesFreight Forwarding Air OceanCustomsLiabilitySales channels
  • 8. Feedback LoopOften overlookedCreate meaningful changes in product2nd round pricing negotiations
  • 9. Peter Keller@petekellerpeter@fringesport.com
  • 10. Case Study: EdgeStar v. Frigidaire $249 retail <- $125 landed $179 wholesale -> Same Factory Same Production Line SAME FRIDGE
  • 11. Case Study: Gym rings 1US sourcing $7k for tooling + variable cost + strapsChina $2500 for 100 sets landed in Austin
  • 12. Case Study: Gym rings 2US ManufacturedImported strapsNo fixed costCo-dev
  • 13. Case Study: Pullup RigGround-updesignLow variablecostFactory flexibility
  • 14. Case Study: Speed RopeTweakMarketdifferentiation
  • 15. Project: CrossFit WatchBlue-sky project