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Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
Creating your runway: How create a side project and quit your day job
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Creating your runway: How create a side project and quit your day job

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Presented at RISE Austin 2013. …

Presented at RISE Austin 2013.

The rat race is great for some people, but terrible for entrepreneurs. This session will discuss how to bridge the gap between your "day job" and living your dream of entrepreneurial freedom. At the end of this session, you should have inspiration and strategies to implement that will get you closer to that end goal of FREEDOM! Be warned- there will be a lot of tough talk about debt (get rid of it!), commitment (commit to yourself!), and exactly what an employee owes his employer and vice versa.

Peter Keller founded and launched FringeSport while he was employed at another job and he'll talk about how he came up with the idea for a side project, how he grew the side project, and how he finally quit to run FringeSport full time.

We'll also look at never-before-seen case studies of other people who quit six-figure jobs to be their own boss. Plus - we'll discuss resources and communities you can leverage for support when your parents and your spouse think you are crazy for quitting your "good job."

Published in: Business, Technology
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Transcript

  • 1. Creating your runwayHow to build your side project and quit your day job
  • 2. Peter KellerFringeSportProductSimpleicaruspete@gmail.com@petekeller
  • 3. The day my father was laid offfrom his corporate job was thehappiest I ever saw him.
  • 4. I love my dad, but I won’trepeat that mistake.
  • 5. I promise:Interesting actionablediscussion
  • 6. I love questions,And the door is open- pleaseleave if you want to (really!)
  • 7. Goal: Allow you to bridge the gapbetween your day job and aentrepreneurial venture
  • 8. We live in a 401(k) world-Thomas Friedman
  • 9. The LivingDirect /FringeSport story
  • 10. I quit my 6 figure job with ahouse note, 2 car notes, 1kid, and a 3 month pregnantwife.
  • 11. I am dumb.
  • 12. You can be smarter.
  • 13. How?
  • 14. Adapt what is useful, reject whatis useless, and add what isspecifically your own.-Bruce Lee
  • 15. Be smart, clever, anddifferent.
  • 16. Don’t be unethical, illegal orimmoral.
  • 17. What you owe your employer
  • 18. Figure out your “job”
  • 19. Write your own description ifyou need to.
  • 20. Then figure out how to knock itout of the park with the minimumcommitment to your time
  • 21. Hint: Management is hard.
  • 22. Get excellent at getting otherpeople to do stuff for you.
  • 23. Then start working theangles.
  • 24. What your employer owesyou
  • 25. Basically, a paycheck
  • 26. They think they are buyingyour TIME
  • 27. MONEY = How man keepsscore
  • 28. TIME = How GOD keepsscore
  • 29. So be selfish with your time
  • 30. And sell your employersomething else
  • 31. Your work product
  • 32. How to find time
  • 33. Do you play videogames, watch TV, read, surfreddit, facebook?
  • 34. If you died tonight, would yoube proud of today?
  • 35. I love the Four Hour WorkWeek
  • 36. I don’t know how to live it.
  • 37. All I know is how to berelentless, and work smarterand harder than anyone else.
  • 38. But you can leverage yourself
  • 39. EmployeesInternsContractors
  • 40. OdeskElance
  • 41. Platforms- creation andleverage
  • 42. You need a platform
  • 43. An email listA blog with an engagedreadershipA podcastA website with proven trafficA consultancy with a pipeline
  • 44. Build this
  • 45. Engage your readers
  • 46. Think monetization from Day0
  • 47. Eyeballs are worthlesswithout a plan
  • 48. And you’ll get bored unlessyou’re getting paid
  • 49. “Buy now” blogging
  • 50. Look at what others are doingand steal it
  • 51. Apply it to your platform, withyour mojo
  • 52. Good artists copy; greatartists steal-Pablo Picasso
  • 53. Examples
  • 54. iwillteachyoutoberich.comnerdfitness.comimpossibleblog.com
  • 55. FringeSportEat.Move.ImproveThe art of nonconformity
  • 56. Adam Carolla ShowLifestyle Business Podcast
  • 57. If you can’t build yourown, hijack someone else’s
  • 58. AmazoneBaykickstarter (warning)itunes
  • 59. Income, revenue, savings, and wealth
  • 60. When I was corporate, Ithough I’d save up a pile ofmoney
  • 61. Now I realize this sucks
  • 62. YOU MUST SAVE
  • 63. But
  • 64. Better to create incomestreams that allow this
  • 65. And give you freedom
  • 66. Debt is what the 1% use tosubjugate the 99%
  • 67. Which is cooler
  • 68. A BMW now, or a millionbucks in 10 years?
  • 69. Your runway
  • 70. Budgeting, baselining, dreamlining
  • 71. Geo-arbitrage
  • 72. Travel hacking
  • 73. Things vs. experiences
  • 74. Consulting as a bridge
  • 75. Savings
  • 76. Burn rate
  • 77. Debt
  • 78. Seek first to understand, thento be understood-Stephen Covey
  • 79. Pro tip: a good spouse isworth more than gold
  • 80. Case studies
  • 81. Cyclone Speed Rope
  • 82. Effective Spend
  • 83. Terry Lin (life change)
  • 84. Adam Carolla Show
  • 85. Didgeridoo Dojo
  • 86. Ideas
  • 87. ProductSimpleWatch company (MKIII)Apnea breathing
  • 88. Travel accessoriesWatch bands and acc.Hacking your job
  • 89. Water bottlesTooth brushesVO2 Max
  • 90. Did you know the GoPro guyis a
  • 91. BILLIONAIRE?
  • 92. He didn’t invent the camera.He invented some straps.
  • 93. Resources
  • 94. The Four Hour Work Week22 Immutable Laws of MarketingRamit SethiRunning Lean
  • 95. You are the average of thefive people you spend themost time with
  • 96. You can do it
  • 97. Find help
  • 98. Meproductsimple.neticaruspete@gmail.com@productsimple
  • 99. Onlinelifestyle business podcastredditTim Ferris blog
  • 100. Thanks and good luck!

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