The way to go social media
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The way to go social media

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  • "The Who, Why, and How of Twitter" by BuySellAds.com Read more: http://blog.hubspot.com/blog/tabid/6307/bid/19023/10-Terrific-New-Twitter-Infographics-in-2011.aspx#ixzz1twMHVfxa
  • Images – Share pictures. PowerPoint slides, posters, and photos from professional events are great tweets. Many smartphones have a share option that links directly to Twitter. Videos – Share links to videos Blog Post Updates – Post a link to your blog when there is a new entry. There are various tools to link Twitter to your Blog. Additionally, there is a tool called Twitterfeed (twitterfeed.com), that will automatically update blog posts to Twitter. Interesting Comments, inspirational thoughts – Entertaining thoughts or comments can be shared on Twitter. I always discourage jokes because what one person finds funny isn’t necessary funny to someone else. Valuable resources – Use your RSS reader and social bookmarking sites. Any valuable tools or articles make a great tweet. Teach them something. If you can add to their knowledge or give them a tool they didn’t have before, it will be beneficial to them. Informational tweets will get re-tweets. News – News travels fast, and especially fast on Twitter within a world of smartphones. Posting the latest news will get retweets. Responses to other’s questions . Twitter is, after all, about making connections and interacting. If someone asks a question, answer it! Announcements /Events/Conference attendance – Share information about events that you are participating in, as a presenter or attendee. This includes monthly professional meetings. Announcements could include articles featuring your company, or local business news. Ask Questions – You can ask the question in a tweet and wait for responses, or create a poll using Polldaddy. Make people think; creaie a post on a hot topic, then ask people what they think about it. For example:
  • Source: http://socialreflexion.com/img/infographics/infographic-ex-4-full.png

The way to go social media The way to go social media Presentation Transcript

  • The Way to Go:Social Media twitter Social MediaFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious Dr. Kella Price, SPHR, CPLP bookmarking @kellapricetweets drkellabprice@gmail.com
  • #ABWASocial Media twitter During this collaborativeFacebook session, please feel free to chats Tweet your; Fan Page •Ideas LinkedIn •Tipsnetworking •Tricks QR codes •DiscoveriesWebinars •Ah Ha! Moments Blogs So that everyone can benefit!Delicious •Other useful hashtags: bookmarking #socialmediatweets 2
  • Did you know…Social Media twitterFacebook • Youtube video : chats http://bit.ly/JwiNhz Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets 3
  • OutlineSocial Media twitter • Need for social mediaFacebook chats • Social Media tools Fan Page – Blogging LinkedIn – Twitternetworking QR codes – BookmarkingWebinars – QR codes BlogsDelicious – LinkedIn bookmarking – Facebooktweets 4
  • Social NetworkingSocial Media twitterFacebook • Expand network chats • Learn and discuss in brief Fan Page format LinkedInnetworking • Fast, real-time QR codesWebinars • Twitter Blogs • LinkedInDelicious bookmarking • Facebooktweets 5
  • Social Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets
  • Twitter for TrainersSocial Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets
  • How do I get started?Social Media twitter • Set up your account – recognizable nameFacebook • @kellaprice chats • @LnDDave @HRBlogger Fan Page • Brand yourself LinkedInnetworking – 1 line “bio” QR codes – Website addressWebinars – Actual location Blogs – Use a pictureDelicious bookmarking • Customize backgroundtweets
  • Social Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets
  • What should I tweet?Social Media twitter • Images • ValuableFacebook resources • Videos chats • Blog Post • News Fan Page Updates – • Responses LinkedInnetworking Twitterfeed • Announcements QR codes (twitterfeed.com) • Ask QuestionsWebinars • Interesting Blogs Comments,Delicious inspirational bookmarking thoughtstweets
  • Creating a Tweet in 140 characters…or lessSocial Media twitter As the economy falters in mid StepStep 1: shorten link 5: 4: 3: Add hashtags that do 2: Remove unnecessary vowels words where 2011 amid market volatility andFacebook reports, U.S. mixed labor possible, of, the) and not impact meaning words (a, change “to” to “2” employee confidence related to chats http://bit.ly/nvoZN6 2Q 2001 U.S. employee unnecessary spaces, like after pay raises, job security and the Fan market fell to levels last job Page confidence relatd 2pay 2Q 2001 U.S. employee U.S. employee confidence commas and periods. raises, LinkedIn seen during the height of the job security&job markt raises, confidence relatd 2pay fell related to pay raises, jobnetworking recession, according 2008-09 2levels of 2008-09. job security&job in security&job market fell to Economy falters markt fell levels to the second-quarter 2011 QR codesEmployment Confidence Survey according to 2Q Glassdoor http://bit.ly/nvoZN6 2levels of 2008-09. #economy of 2008-09, mid-2011:U.S. employee .Webinars #HR #SHRM http://bit.ly/nvoZN6 2011. http://bit.ly/nvoZN6 confidence related to pay raises, job security and job http://www.shrm.org/hrdisciplines/compensation/Articles/Pages/Confide Blogs Now the tweet is exactly 140 market fell to levels last seenDelicious characters! during height of 2008-09 bookmarkingtweets recession, according to second-quarter 2011 Glassdoor Employment Confidence Survey.
  • Followers…Social Media twitter • Send invites to your email orFacebook chats contact list Fan Page • Find them on Twitter LinkedInnetworking • Think potential employers QR codes • Colleagues, other studentsWebinars Blogs • Interesting peopleDelicious bookmarking • Use hashtags (#ABWA)tweets
  • Interacting with yourSocial Media followers… twitterFacebook • Sphere of influence chats • Tweet Fan Page LinkedIn • Retweet (RT)networking • Replies (@kellaprice) QR codesWebinars • Hashtag (#twitter101) BlogsDelicious • Direct message bookmarkingtweets
  • Find your followers…Social Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweetsSource:http://searchengineland.com/images/sphere-of-influence.gif
  • Social Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweetsSource:http://socialreflexion.com/img/infographics/infographic-ex-4-full.png
  • Find your followers…Social Media twitterFacebook • Sphere of influence chats • Tweet Fan Page LinkedIn • Retweet (RT)networking • Replies (@kellaprice) QR codesWebinars • Hashtag (#twitter101) BlogsDelicious • Direct message bookmarkingtweets
  • Follow ABWA chaptersSocial Media on Twitter! twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets 17
  • Let’s try it!Social Media (name,how long in ABWA, 1 goal this twitter year #ABWA)Facebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets
  • LinkedInSocial Media twitterFacebook • Create your own profile ( chats ABWA Group ) Fan Page – Add websites LinkedInnetworking – Upload contacts QR codes – Use to create discussion, jobWebinars board, etc. BlogsDelicious – Open or closed? bookmarkingtweets 19
  • FacebookSocial Media twitter • Create your business “fan” pageFacebook – Can send messages directly to your chats fans Fan Page – YouTube video box, content info, LinkedIn photos,blognetworking – Post photos from meetings QR codesWebinars – Send “invites” Blogs – Upload Notes (press releases)Delicious – https://www.facebook.com/PriceConsulting bookmarkingtweets 20
  • Elements of aSocial Media successful Fan page twitterFacebook • Network w/ other platforms chats (links) Fan Page • Offer information VALUED by LinkedInnetworking others QR codes • Create contests that includeWebinars Blogs participationDelicious bookmarkingtweets 21
  • Use synchronous postingSocial Media tool twitterFacebook • Ping.fm, hootsuite, tweetdeck chats • Link accounts to facilitate Fan Page updates LinkedInnetworking • Microblogging increases QR codes visibiiltyWebinars Blogs – Include links, video snippetsDelicious bookmarking • Keep pages active and changetweets them often 22
  • BloggingSocial Media twitter • Publish ideas or discussionFacebook chats – Write regularly Fan Page • Most often linked to website LinkedIn • Youtubenetworking – http://www.youtube.com/user/ABWALakeLanier QR codesWebinars BlogsDelicious bookmarkingtweets 23
  • Tagging and BookmarksSocial Media twitter • Learn from others, shareFacebook chats bookmarks Fan Page • Long-term reference LinkedIn • Can be public or to a specific groupnetworking QR codes • Use links and tags to describeWebinars • Reddit, technorati, delicious Blogs • http://www.delicious.com/stacks/kellapriceDelicious bookmarkingtweets 24
  • How does the technology impact YOU?Social Media twitterFacebook • More peer-to-peer collaboration chats • Better knowledge transfer Fan Page • Real-time activities and LinkedInnetworking information QR codes • Low skills required to useWebinars Blogs • Low cost to implementDelicious • Increase training bookmarkingtweets opportunities/modalities 25
  • Generating QR CodesSocial Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets 26
  • Link ShortenerSocial Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets 27
  • What are your takeaways? #ABWASocial Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets
  • Thank you! What are your questions?Social Media twitter Dr. Kella B. Price, SPHR, CPLPFacebook www.thepriceconsultinggroup.com chats Fan Page drkellabprice@gmail.com LinkedIn 252.622.8119networking Price Consulting Group QR codesWebinars BlogsDelicious bookmarkingtweets 29
  • ReferenceSocial Media twitter • Craig, Randall. (2009). Online PRFacebook chats and Social Media for Experts, Fan Page Authors, Consultants, and Speakers. LinkedIn Knowledge to Action Press:networking Toronto, Canada. Available at: QR codes www.KnowledgeToActionPress.comWebinars Blogs • Twitter for TrainersDelicious bookmarkingtweets 30