The 3C's- Credibility, Capability & Confidence: CPLP and the Competency model


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The ASTD Certified Professional in Learning and Performance Certification (CPLP) equips people with the tools to be the best in the field and lets employers know you have the real world practical expertise that can be readily applied. Participants will learn the nine areas of the competency model covered in the exam and understand the work product requirements. At the end participants will be able to assess their readiness to register for the CPLP certification process.

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  • Review a highlight of these objectives
  • Review a highlight of these objectives
  • In May 2003, ASTD launched the competency study, Mapping the Future
    Led by ASTD in partnership with Development Dimensions International (DDI) and Rothwell & Associates (R&A)
    The study is available for purchase on the ASTD online store
    Intent of the study:
    Identify drivers of changes in the field
    Scope out future trends and implications
    Identify competencies for today’s practitioners
    Determine market demand for certification (note: results of market research are not documented in the final report)
  • Roles
    Roles are groupings of targeted competencies. An individual’s job may encompass one or more roles, similar to different "hats" that one might have to wear. Roles should not be interpreted as "titles."
    At the top of the competency model are four roles, or lenses through which WLP practitioners may view the model:
    learning strategist
    business partner
    project manager
    professional specialist
    A WLP professional may play one or more roles in his or her job.
    Areas of Expertise (AOEs)
    AOEs are the specialized knowledge/skills an individual needs to perform in a learning and performance role. An individual may need expertise in one or more areas.As part of the 2004 initiative to build a competency model for learning and performance professionals, ASTD identified nine areas of expertise, deemed critical for workplace learning and performance (WLP) professionals:
    career planning and talent management
    delivering training
    designing learning
    facilitating organizational change
    improving human performance
    managing the learning function
    managing organizational knowledge
    measuring and evaluating
    Foundational Competencies
    Foundational competencies define relevant behaviors for learning and performance professionals.
    The ASTD Competency Model presented the idea of foundational competencies. These foundational competencies are categorized as follows:
    Interpersonal: how well you work with, manage, and influence people, policy, and change. Business and Management: how well you analyze situations, make decisions, and implement solutions. Personal: how well you adapt to change and make personal decisions to enhance your career.
    It is essential that WLP professionals fortify this foundation by keeping in touch with resources that build and refresh these skill sets.
    Answers the what (what competencies are going to be tested)
    Certification answers the how well (assesses performance in these competencies
  • The model provides the content upon which standards and certification are based
    The competency model answers “what”
    Performance standards answers “how well”
    Certification results in a designation that indicates the individual has met the standards
  • The answers are provided on the next page; use this slide as a discussion prompt
  • Research conducted in 4Q09 by Springboard International, an independent consulting firm
    Surveyed 524 ASTD members and 625 non members
    Interviewed two dozen CPLP holders, candidates, and top employers across a variety of industries
  • Based on 6/2009 data:
    Over 500 CPLP Preferred jobs on the ASTD Job bank since July 2006-Jun 2009
  • Credibility:
    CPLP requires people who have been in the field for decades to revisit things they no longer use and validates they have the right skills and knowledge for the jobs and the profession they love
    Many learning professionals feel the need to constantly validate their profession and the credibility that they offer the business function – a credential helps show this credibility
    “In these economic times, anything you can do to demonstrate knowledge and commitment is a plus” – learning executive from a government agency
    “We believe vendors will be asking for the CPLP which is why we are looking into pursuing the credential widespread” – learning executive from a major hospitality firm
    Commitment to Learning & Learning Profession
    CPLPs feel they are in an exclusive class of learning professionals. They feel that they can stand up in front of classroom to train and explain the theory and practice of learning and do things that not everyone in the field can do
    Over 90% of CPLP credential holders report that the CPLP has assisted in their professional development efforts
    “Credentials not only show that the individual is going to keep their skills current, but that the individual is serious about their profession. The credential is not required but they want it anyway because they are passionate” – CLO at a major association
    “The knowledge I have gained has been invaluable” – CPLP Credential Holder
    Knowledge and Performance Impact
    Many people are functional experts but understanding context brings greater authority
    Over 80% of CPLP holders report that their employers recognize the increased expertise they have as a result of obtaining the CPLP credential
    Nearly 75% of CPLP holders and employers surveyed agreed “supervisors in the company have noticed that CPLP employees produce greater results in less time”
    “The CPLP program is beneficial for a learning professional to gain a broader understanding of the field” – employer at a major financial services company
    “I would advocate for a team of CPLPs. I feel the productivity of the group would be greatly improved since everyone would have a common knowledge of the profession” – learning executive at a major government agency
  • Based on 2006 data
  • 3 years work experience
    Practice test pCPLP– study using onCampus, online, or Learning system. New flash cards and CD-ROM tools
    Work Product – Designing Learning, Delivering Training, Improving Human Performance, Measuring and Evaluating, or Managing Learning Function – READ CANDIDATE BULLETIN
  • Table 1 – Knowledge Exam Weightings
    Exam Weighting (%)
    1. Designing Learning 15
    2. Delivering Training 15
    3. Improving Human Performance15
    4. Measuring and evaluating12
    5. Facilitating organizational change12
    6. Managing the learning function9
    7. Coaching8
    8. Managing organizational knowledge8
    9. Career planning and talent management6
    Total test100%
    WP submissions can be in delivering training, designing learning, improving human performance, managing the learning function, and measuring and evaluating
    Table 2 – Work Product Scores
    Point Value
    Based On
    Project Planning
    Project Outputs
    3. Project Relationships
    4. Project Outcomes
    Total Score 12 (8 or higher to pass)
    As for point values, 3 is outstanding, 2 is successful, 1 is limited success, and a 0 is blank or off-topic. Scores for each category is assigned by the raters according to the rubrics that are provided in the Candidate Bulletin Work Product Materials chapter specific to each AOE (Chapters 4-9).
  • Professional development is required to remain current in the field and to enhance continued competence.
    60 CPLP recertification points must be accumulated during each three year recertification period in order to maintain the designation.
    The recertification cycle begins the first day of the month after notification of CPLP success.
    Professional development could include: writing articles, presentations, volunteering with ASTD board locally or nationally. Local programs often align with competency model, thereby attendance helps meet requirement
  • CPLP Testing Fees
    ASTD National Member - $799.00Non-Member - $999.00
    Fees Include:
    Knowledge exam seat
    Knowledge exam score report
    Work product submission score report (must pass knowledge exam first)
    CPLP certificate and lapel pin (must pass knowledge exam and work product first)
  • A degree is expected to develop someone intellectually and cover the knowledge for a general field
    Certification focuses on testing, that the person has met standards to practice in the field, and more current
    Learn the science beneath the art.
  • Set up a Yahoo Group?
  • The 3C's- Credibility, Capability & Confidence: CPLP and the Competency model

    1. 1. The 3Cs - Credibility, Capability, and Confidence: CPLP & the Competency Model Dr. Kella B. Price, SPHR, CPLP National Advisors for Chapters Price Consulting Group 252.622.8119 ®
    2. 2. 2 Objectives  Introduce the ASTD Competency Model  Define and Describe CPLP – certification – benefits & value – requirements & process – readiness & preparation
    3. 3. 3 What is the Competency Model?  Defines which competencies are needed for success in the field  Provides structure for professional development  Certification testing validates that an individual possesses the desired competencies
    4. 4. 4 ASTD Competency Study Background:Background:  Launched May 2003; updated 2008  Led by ASTD in partnership with Development Dimensions International (DDI) and Rothwell & Associates (R&A) Study Intentions:Study Intentions:  Identify drivers of change in the field  Scope out future trends and implications  Identify competencies for today’s practitioners
    5. 5. 5 Revised Model © 2008 by The American Society for Training & Development (ASTD). All Rights Reserved. For use by permission only. ASTD Competency Model™
    6. 6. The Model & CPLP Certification The linkage – Model provides the content and answers the “what” – Standards answer “how well” – Certification testing signifies standards were met
    7. 7. 7 What is CPLP?  Credential for workplace learning and performance professionals Who offers this credential?  Offered by the ASTD Certification Institute (ASTD CI) CPLP Is
    8. 8. CPLP Is True or False: It is broad-based in scope. True or False: The CPLP has required courses and formal study as a pre-requisite for taking the exams. True or False: CPLP addresses a WLP professional’s knowledge and performance in the areas of expertise as defined by the ASTD Competency Model.
    9. 9.  Focuses on Learning  Results in a certificate that acknowledges course completion  Focuses on Testing/ Assessment  Results in a designation that acknowledges mastery of WLP KSAs against predetermined standards. Certificate Program Certification Process CPLP Is Not…
    10. 10. CPLP Value - Market Research Study  Evidence suggested CPLP increases: – Opportunity (Job Prospects and Advancement) – Credibility – Commitment – Knowledge and Performance 10
    11. 11. CPLP Value - Evidence Advancement and Jobs  Credentials are preferred by hiring managers, especially in tough job markets  Over 85% (87%) of CPLP credential holders report it has given them an advantage  Over 80% (82%) of CPLP credential holders report it has advanced their careers  Over 70% (72%) of the companies looking to fill positions on the ASTD Job Bank prefer CPLP applicants  One hundred percent (100%) of employers interviewed stated that future recruiting practices for open positions will prefer the CPLP credential  One hundred percent (100%) of CPLP credential holders felt more capable and more confident at their jobs, now that they have completed the CPLP program Looking to rise to the top of the resume pile? Add four letters: CPLP11
    12. 12. 12 Employer Demand - CPLP Preferred Jobs
    13. 13. CPLP Value - Evidence Credibility  Validates knowledge and commitment Commitment to Learning and Learning Profession  Confidence in knowledge and competency Knowledge and Performance Impact  Over 80% of CPLP holders report that their employers recognize the increased expertise they have as a result of obtaining the CPLP credential13
    14. 14. 14 CPLP Value - Candidate Testimonials CPLP helped me learn the science behind the art. I used CPLP to move my team ahead and in the same direction. I used it to change the way my team thinks: want them to be more connected to the business and think strategically instead of operationally. Finally, a way to recognize that we are professionals… The learning is the best part; I have more confidence. It was tough, and worthwhile! I increased my pay by increasing my value. It helped increase visibility within my organization. http://CPLP testimonials
    15. 15. Steps to obtaining certification Step 1: Meet Eligibility and Readiness Requirements Step 1: Meet Eligibility and Readiness Requirements Step 2: Take / Pass the Knowledge Exam Step 2: Take / Pass the Knowledge Exam Step 3: Prepare / Submit a Successful Work Product Step 3: Prepare / Submit a Successful Work Product Ongoing: Recertification Ongoing: Recertification
    16. 16. Components Knowledge Test  150 multiple choice questions.  Assessing knowledge application in 9 Areas of Expertise.  For scoring purposes some areas are weighted more than others.  No penalties for guessing. Work Product Submission  Submission of work product in one of five available AOEs.  Work product must be current.  Provide answers to questions about project.  Must obtain signed permission from stakeholders and participants.  Independently rated by experts in the field.
    17. 17. 17 Recognition  Recognized as elite members of the profession  Awarded right to use CPLP designation on business cards and resume  Listed on ASTD CI website  Invitation to participate in CPLP networking and professional development opportunities CPLPCPLP CertificateCertificate CPLP Lapel PinCPLP Lapel Pin
    18. 18. Recertification Policy  Professional development is required to maintain the CPLP certification.  Purpose is to stay current, grow, develop, and never stop learning.
    19. 19. Recertification Process  Three year cycle  Cycle begins the first day of the month after notification of CPLP success  Designates need to accrue 60 points within the recertification period  Points must tie directly to one or more areas of the ASTD Competency Model Categories Points Continuing Education 30 Speaking and Instructing 20 On-the-Job Experience 20 Research and Publishing 20 Leadership and Recognition 15 Professional Membership 15
    20. 20. 20 2011 Testing Schedule & Fees Test Window Registration Deadline Knowledge Exam Testing Work Product Submission Deadline* March February 11 March 19 - April 9 August 26, 2011 May April 1 May 21 - June 11 August 26, 2011 Sept. August 5 Sept 17 - Oct 8 February 24, 2012 Nov. November 4 Nov 12 - Dec 10 February 24, 2012 * Work product score turnaround is 8-12 weeks.
    21. 21. 21 Multiple Roads to Prepare  ASTD Learning System & Flashcards  CPLP Study Group Leader’s Guide  Check Your Knowledge! CD-ROM  pCPLP™ practice exam  CPLP Prep Classes (Online, Instructor Led)  ASTD Certificate Programs (AOE-specific)
    22. 22. CPLP - Is It Right For You?  Ask Yourself... – Do you meet eligibility? – Does it match your career goals? – What are your gaps? – Do you have the time and resources to commit? – What are the benefits? opportunity costs? – What’s the value? Gee, I wonder if I should do this?
    23. 23. 23 What Questions Can I Answer?
    24. 24. Program Resources To Find… Go To…. Chapter CPLPs, study help Kathleen Rippy General information Detailed program requirements Candidate Bulletin CPLP application CPLPApplication.htm Anwers about testing or ASTD Customer Care 800.628.2783 Answers about preparation Nancy Olson or 800.628.2783