Wifi Logins:Social Media  twitterFacebook               chamber1       chats  Fan Page                 password: lancaster...
To prepare for this session, please access your smart      phone’s application store and download a free QRSocial Media   ...
Social Media  twitter              Social MediaFacebook       chats            Strategies  Fan Page    LinkedInnetworking ...
Who is “live tweeting thispresentation?                                     #AVchamberSocial Media  twitter               ...
What do you want to take from this                       session?#AvchamberSocial Media  twitter                          ...
Did you know…Social Media  twitterFacebook         • Youtube video :       chats       http://bit.ly/JwiNhz  Fan Page    L...
How does the technologySocial Media          impact YOU?  twitter        • More peer-to-peer collaborationFacebook       c...
Social NetworkingSocial Media  twitterFacebook         • Expand network       chats     • Learn and discuss in brief  Fan ...
Social Media  twitterFacebook                 BUILD YOUR       chats  Fan Page                   BRAND    LinkedInnetworki...
Twitter for TrainersSocial Media  twitterFacebook       chats  Fan Page    LinkedInnetworking QR codesWebinars     BlogsDe...
How do I get started?Social Media  twitter        • Set up your account – recognizable nameFacebook               • @kella...
Social Media  twitterFacebook       chats  Fan Page    LinkedInnetworking QR codesWebinars     BlogsDelicious   bookmarkin...
Twitter networking intro (name,role,company, your                 biggest accomplishment this week) #AVchamberSocial Media...
What should I tweet?Social Media  twitter        • Images             •   ValuableFacebook         • Videos               ...
What should I tweet?Social Media  twitter        • Images              • ValuableFacebook         • Videos                ...
Creating a Tweet in 140                                  characters…or lessSocial Media    twitter   As the economy falter...
Find your followers…Social Media  twitter                 • Send invites to your email orFacebook       chats       contac...
Interacting with yourSocial Media                 followers…  twitterFacebook         •   Sphere of influence       chats ...
Find your followers…Social Media  twitterFacebook            chats   Fan Page      LinkedInnetworking  QR codesWebinars   ...
Social Media  twitterFacebook               chats    Fan Page        LinkedInnetworking   QR codesWebinars     BlogsDelici...
Follow other experts #FFSocial Media  twitterFacebook       chats  Fan Page    LinkedInnetworking QR codesWebinars     Blo...
Use synchronous posting toolSocial Media  twitter                 • Hootsuite, TweetdeckFacebook       chats     • Link ac...
Link ShortenerSocial Media  twitterFacebook       chats  Fan Page    LinkedInnetworking QR codesWebinars     BlogsDeliciou...
Link Shortener AnalyticsSocial Media  twitterFacebook       chats  Fan Page    LinkedInnetworking QR codesWebinars     Blo...
ListsSocial Media  twitterFacebook       chats •Fan Page    Facilitates communicating targeted    LinkedIn    messagesnetw...
Paper.liSocial Media  twitterFacebook       chats  Fan Page    LinkedInnetworking QR codesWebinars     BlogsDelicious   bo...
Social Media  twitterFacebook            The Most Complete Twitter       chats  Fan Page           Application List Availa...
Why Linkedin?Social Media   twitter• ConnectionsFacebook profile• Showcase• Add chats       credibility/reputation  Fan Pa...
ProfileSocial Media  twitter        •   HeadshotFacebook       chats     •   Headline  Fan Page       •   Location    Link...
Profile BasicsSocial Media  twitter        •   SummaryFacebook         •   Experience       chats     •   Languages  Fan P...
Profile BasicsSocial Media  twitter        •   SummaryFacebook         •   Experience       chats     •   Languages  Fan P...
Profile BasicsSocial Media  twitter        •   SummaryFacebook         •   Experience       chats     •   Languages  Fan P...
Profile BasicsSocial Media  twitter        DO:              DON’T:Facebook         • Show results   • Exclude job       ch...
Add ConnectionsSocial Media  twitter        • Search OptionsFacebook           – Email address book       chats           ...
Add ConnectionsSocial Media  twitter        • Search OptionsFacebook           –   Email address book       chats         ...
Search for ConnectionsSocial Media  twitter        • PeopleFacebook       chats                 • Company  Fan Page    Lin...
ManagingSocial Media                 •                      Connections  twitter          New colleaguesFacebook         •...
Social Media  twitterFacebook       chats  Fan Page    LinkedInnetworking QR codesWebinars     BlogsDelicious   bookmarkin...
RecommendationsSocial Media  twitterFacebook            • Boost reputation       chats        • Complete your profile  Fan...
Alert!Social Media  twitterFacebook         • Professional       chats                 • Updated  Fan Page    LinkedIn    ...
GroupsSocial Media  twitter        • Find groups – think clients, not justFacebook           colleagues       chats  Fan P...
Job searchSocial Media  twitter                 • Look at group job and jobFacebook       chats       discussion boards  F...
ApplicationsSocial Media  twitter                 •   TwitterFacebook       chats     •   Polls  Fan Page                 ...
Overlapping social platformsSocial Media  twitterFacebook         • Facebook       chats     • Twitter  Fan Page    Linked...
PromoteSocial Media  twitter                 • URL to profile in comments fromFacebook       chats       websites  Fan Pag...
LinkedIn GroupsSocial Media  twitterFacebook         • Create your own group (ASTD       chats       Atlanta)  Fan Page   ...
Check the BackchannelSocial Media       PowerPoint Twitter  twitterFacebook            Feedback Slide                  Use...
Social Media                 Facebook  twitterFacebook       chats             Facebook  Fan Page    LinkedIn             ...
FacebookSocial Media  twitter        • Create your business “fan” pageFacebook            – Can send messages directly to ...
Social Media  twitterFacebook      chats       Facebook Fan Page   • Create your business “fan” page    LinkedIn        –n...
Elements of aSocial Media       successful Fan page  twitterFacebook         • Network w/ other platforms       chats     ...
BloggingSocial Media  twitter                 • Publish ideas or discussionFacebook       chats       – Write regularly  F...
Tagging and BookmarksSocial Media  twitter                 • Learn from others, shareFacebook       chats                 ...
Generating QR CodesSocial Media  twitterFacebook       chats  Fan Page    LinkedInnetworking QR codesWebinars     BlogsDel...
Link ShortenerSocial Media  twitterFacebook       chats  Fan Page    LinkedInnetworking QR codesWebinars     BlogsDeliciou...
What are your takeaways?Social Media                 #Avchamber  twitter        Twitter Feedback                          ...
Thank you!                  What are your questions?Social Media  twitter                  Dr. Kella B. Price, SPHR, CPLPF...
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Social media strategies slideshare version

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  • [twitter] Speaking @ 8:30 on #socialmedia. Join on Twitter to hear how to use more effectively! Hashtag for session: #astdlv [/twitter]
  • [twitter] #socialmedia strategies starts now! Follow hashtag #avchamber to join in the discussion [/twitter] [twitter] Welcome to #socialmedia strategies. @kellaprice Bio: #socialmedia guru, HR diva, love tech, SPHR, CPLP, CEO Price Consulting. [/twitter]
  • [twitter] other useful hashtags for session #socialmedia strategies: #TRAINING [/twitter]
  • **Personal experiences – ASK audience [twitter] #socialmedia offrs bettr collaboration,knowledge transfr, in real-time,Low cost [/twitter]
  • Building relationships with potential clients Creating personal connections with existing clients Staying informed http://twitter.com/#!/astdOC (@astdOC) [twitter] BUILD YOUR BRAND by building a PERSONAL CONNECTION [/twitter]
  • [twitter] ow.ly/8sWD7 #Twitter for #Trainers #ASTD Infoline, available as hardcopy or download. [/twitter]
  • Images – Share pictures. PowerPoint slides, posters, and photos from professional events are great tweets. Many smartphones have a share option that links directly to Twitter. Videos – Share links to videos Blog Post Updates – Post a link to your blog when there is a new entry. There are various tools to link Twitter to your Blog. Additionally, there is a tool called Twitterfeed (twitterfeed.com), that will automatically update blog posts to Twitter. TwitterFeed is a great way to set up automatic posts of items that would normally require cross-posting from another location. First, create an account. Once you open the dashboard, this enables you to set up autoposts based on other people’s posts (like blogs or websites that you regularly retweet). You can also create posts using other RSS feeds. First, input RSS feed information to your “dashboard” and it will auto post to the networks that you designate. The dashboard also tracks the number of clicks on your link to evaluate its value. Create a name (title the feed). In advanced settings, it is recommended that you only use blog titles, not the description as it can really cut into your 140 characters in Twitter. Include thumbnail photo (Click on the box). You can also designate to include RT (re-tweet) as a prefix if you wish. This will auto-feed. You can use keywords to customize the information being reposted. The benefit to setting up a TwitterFeed is that you can be active on social media without generating the posts. Additionally, content can be pulled directly from your company’s website to your Twitter account—no duplication required. Other benefits of using TwitterFeed are that it is FREE and has analytics for your links. See video on how to set up TwitterFeed at: http://blogging4jobs.com/toolbox-hr/twitter/how-to-create-a-tweet-without-tweeting .   Interesting Comments, inspirational thoughts – Entertaining thoughts or comments can be shared on Twitter. I always discourage jokes because what one person finds funny isn’t necessary funny to someone else. Valuable resources – Use your RSS reader and social bookmarking sites. Any valuable tools or articles make a great tweet. Teach them something. If you can add to their knowledge or give them a tool they didn’t have before, it will be beneficial to them. Informational tweets will get re-tweets. News – News travels fast, and especially fast on Twitter within a world of smartphones. Posting the latest news will get retweets. Responses to other’s questions . Twitter is, after all, about making connections and interacting. If someone asks a question, answer it! Announcements /Events/Conference attendance – Share information about events that you are participating in, as a presenter or attendee. This includes monthly professional meetings. Announcements could include articles featuring your company, or local business news. Ask Questions – You can ask the question in a tweet and wait for responses, or create a poll using Polldaddy. Make people think; creaie a post on a hot topic, then ask people what they think about it. For example: [twitter]Video on how to use Twitterfeed:http://bit.ly/ISycSC #twitter[/twitter]
  • Images – Share pictures. PowerPoint slides, posters, and photos from professional events are great tweets. Many smartphones have a share option that links directly to Twitter. Videos – Share links to videos Blog Post Updates – Post a link to your blog when there is a new entry. There are various tools to link Twitter to your Blog. Additionally, there is a tool called Twitterfeed (twitterfeed.com), that will automatically update blog posts to Twitter. TwitterFeed is a great way to set up automatic posts of items that would normally require cross-posting from another location. First, create an account. Once you open the dashboard, this enables you to set up autoposts based on other people’s posts (like blogs or websites that you regularly retweet). You can also create posts using other RSS feeds. First, input RSS feed information to your “dashboard” and it will auto post to the networks that you designate. The dashboard also tracks the number of clicks on your link to evaluate its value. Create a name (title the feed). In advanced settings, it is recommended that you only use blog titles, not the description as it can really cut into your 140 characters in Twitter. Include thumbnail photo (Click on the box). You can also designate to include RT (re-tweet) as a prefix if you wish. This will auto-feed. You can use keywords to customize the information being reposted. The benefit to setting up a TwitterFeed is that you can be active on social media without generating the posts. Additionally, content can be pulled directly from your company’s website to your Twitter account—no duplication required. Other benefits of using TwitterFeed are that it is FREE and has analytics for your links. See video on how to set up TwitterFeed at: http://blogging4jobs.com/toolbox-hr/twitter/how-to-create-a-tweet-without-tweeting .   Interesting Comments, inspirational thoughts – Entertaining thoughts or comments can be shared on Twitter. I always discourage jokes because what one person finds funny isn’t necessary funny to someone else. Valuable resources – Use your RSS reader and social bookmarking sites. Any valuable tools or articles make a great tweet. Teach them something. If you can add to their knowledge or give them a tool they didn’t have before, it will be beneficial to them. Informational tweets will get re-tweets. News – News travels fast, and especially fast on Twitter within a world of smartphones. Posting the latest news will get retweets. Responses to other’s questions . Twitter is, after all, about making connections and interacting. If someone asks a question, answer it! Announcements /Events/Conference attendance – Share information about events that you are participating in, as a presenter or attendee. This includes monthly professional meetings. Announcements could include articles featuring your company, or local business news. Ask Questions – You can ask the question in a tweet and wait for responses, or create a poll using Polldaddy. Make people think; creaie a post on a hot topic, then ask people what they think about it. For example:
  • Source: http://socialreflexion.com/img/infographics/infographic-ex-4-full.png
  • [twitter]Hootsuite, Tweetdeck great synchronous posting tools #twittertrainer [/twitter]
  • BIT.LY TINYURL.COM OWL.LY [twitter]bit.ly, tinyurl.com, owl.ly great link shorteners [/twitter]
  • [twitter]Using lists can target your communications with specific groups #twitter[/twitter]
  • Paper.li is an application that uses your Twitter data to create a newspaper based on the information tweeted by you, and people you follow, as well as hashtags that you designate. The best part is that it is all automated, so once you set it up, paper.li will generate a daily newspaper. It will provide a link to post on your social networking sites so that you can share the newspaper with other people. The benefit of creating and sharing it with others is that it will give your followers a highlight of information, and will recognize “Top stories”. This will call attention to that Twitter user—and they will like the attention. This is what the Twitter post would look like: Read HR and Training News top stories via @ mwbuckingham @ seqrpay @ shelrm @ astdatl_corpsig @ Ginaschreck http://t.co/1WaW8qb #training #HR The process is very easy. First, select up to five content streams. The content streams can be single Twitter users, you and the people that you follow, a Twitter list, a Twitter hashtag, a keyword on Twitter, or a keyword on Facebook. Then, you select the language for your paper. Paper.li will then filter the content to only use that language. Once the paper is set up, you will receive notification daily in your email with a link to the paper. You can review it, and then send it out via a Tweet.
  • [twitter]The Most Complete #Twitter Application List Available http://bit.ly/JbSvLS[/twitter]
  • [twitter] Fill out your #LinkedIn profile completely [/twitter]
  • [twitter] #linkedin profile should link to other networks [/twitter] [twitter] #linkedin profile should have recommendations. Who can u ask? [/twitter]
  • [twitter] Use Add connections tool to find people from your previous school or job #linkedin [/twitter]
  • [twitter] Nobody likes a leech on #LinkedIn. Offer freely without asking for anything. [/twitter]
  • [twitter] Participate in #linkedin groups for visibility – ask questions and answer discussion [/twitter]
  • Use Table of Contents to discuss content
  • [twitter] #facebook is effective for business if you keep it professional [/twitter]
  • [twitter] #Facebook Fan pages should be kept active. Post regularly. [/twitter]
  • [twitter] Consider a #facebook contest to stimulate Fan page visits and comments [/twitter]
  • [twitter] #blogging is a great way to showcase ur expertise #youtube [/twitter]
  • [twitter] Check out valuable resources on #Twitter compiled by @kellaprice http://ow.ly/aL1Vl [/twitter] [twitter] Use #bookmarks to share resources in #training sessions [/twitter]
  • [twitter] #QRCodes improve conversion rate (user completed call2action). [/twitter] [twitter] Try qrcode.kaywa.com to create #qrcodes[/twitter]
  • BIT.LY TINYURL.COM OWL.LY
  • [twitter] Do you have any questions about #socialmedia? [/twitter] [twitter] Thanks for participating in Harnessing #socialmedia. Keep the conversation going! [/twitter]
  • Transcript of "Social media strategies slideshare version"

    1. 1. Wifi Logins:Social Media twitterFacebook chamber1 chats Fan Page password: lancaster554 LinkedIn ornetworking QR codes chamber2Webinars Blogs password: 5546611234Delicious bookmarkingtweets
    2. 2. To prepare for this session, please access your smart phone’s application store and download a free QRSocial Media Reader. twitter KaywaFacebook BeeTagg Qrafter Bakodo Reader chats Fan Page LinkedIn QRReader i-nigma TapReader ATTScannetworking ner QR codesDroid QRWebinars you have a QR Reader Once Blogs loaded on your smart phoneDelicious code to test if it is scan this bookmarking functioning correctly.tweets
    3. 3. Social Media twitter Social MediaFacebook chats Strategies Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious Dr. Kella Price, SPHR, CPLP bookmarking @kellapricetweets drkellabprice@gmail.com
    4. 4. Who is “live tweeting thispresentation? #AVchamberSocial Media twitter During this collaborativeFacebook session, please feel free to chats Tweet your; Fan Page •Ideas LinkedIn •Tipsnetworking •Tricks QR codes •DiscoveriesWebinars •Ah Ha! Moments Blogs So that everyone can benefit!Delicious •Other useful hashtags: bookmarking #socialmediatweets 4
    5. 5. What do you want to take from this session?#AvchamberSocial Media twitter k Slide Use Presentation Mode to view, Click this header to give mouse control back toFacebook PowerPoint, change slide, etc. Check the “alternate format” to see more tweets! chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets
    6. 6. Did you know…Social Media twitterFacebook • Youtube video : chats http://bit.ly/JwiNhz Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets 6
    7. 7. How does the technologySocial Media impact YOU? twitter • More peer-to-peer collaborationFacebook chats • Better knowledge transfer Fan Page • Real-time activities and LinkedInnetworking information QR codes • Low skills required to useWebinars Blogs • Low cost to implementDelicious bookmarking • Increase trainingtweets opportunities/modalities 7
    8. 8. Social NetworkingSocial Media twitterFacebook • Expand network chats • Learn and discuss in brief Fan Page format LinkedInnetworking • Fast, real-time QR codesWebinars • Twitter Blogs • LinkedInDelicious bookmarking • Facebooktweets 8
    9. 9. Social Media twitterFacebook BUILD YOUR chats Fan Page BRAND LinkedInnetworking by building a QR codesWebinars PERSONAL BlogsDelicious CONNECTION bookmarkingtweets Tweet me! @kellaprice 9 #AVchamber #socialmedia
    10. 10. Twitter for TrainersSocial Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets 10
    11. 11. How do I get started?Social Media twitter • Set up your account – recognizable nameFacebook • @kellaprice chats • @LnDDave @HRBlogger Fan Page • Brand yourself LinkedInnetworking – 1 line “bio” QR codes – Website addressWebinars – Actual location Blogs – Use a pictureDelicious bookmarking • Customize backgroundtweets 11
    12. 12. Social Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets 12
    13. 13. Twitter networking intro (name,role,company, your biggest accomplishment this week) #AVchamberSocial Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets
    14. 14. What should I tweet?Social Media twitter • Images • ValuableFacebook • Videos resources chats Fan Page • Blog Post • News LinkedIn use Twitterfeed:•Video on how to Updates – Responsesnetworking Twitterfeed •http://bit.ly/Twitfeedtut Announcements QR codes (twitterfeed.com)Webinars • Ask Questions • Interesting BlogsDelicious Comments, bookmarking inspirationaltweets thoughts
    15. 15. What should I tweet?Social Media twitter • Images • ValuableFacebook • Videos resources chats Fan Page • Blog Post • News LinkedIn Updates – • Responsesnetworking Twitterfeed • Announcements QR codes (twitterfeed.com)Webinars • Ask Questions • Interesting BlogsDelicious Comments, bookmarking inspirationaltweets thoughts
    16. 16. Creating a Tweet in 140 characters…or lessSocial Media twitter As the economy falters in mid StepStep 1: shorten link 5: 4: 3: Add hashtags that do 2: Remove unnecessary vowels words where 2011 amid market volatility andFacebook reports, U.S. mixed labor not impact meaning possible, of, the) and words (a, change “to” to “2” employee confidence related to chats http://bit.ly/nvoZN6 2Q 2001 U.S. employee unnecessary spaces, like after pay raises, job security and the Fan market fell to levels last job Page U.S. employee confidence confidence relatd 2pay 2Q 2001 U.S. employee commas and periods. raises, LinkedIn seen during the height of the job security&job markt raises, confidence relatd 2pay fell related to pay raises, jobnetworking recession, according 2008-09 2levels of 2008-09. job security&job in mid- security&job market fell to Economy falters markt fell levels to the second-quarter 2011 QR codesEmployment Confidence Survey according to 2Q Glassdoor http://bit.ly/nvoZN6 2levels of employee confidence of 2008-09, 2011:U.S. 2008-09. #economy .Webinars #HR #SHRM http://bit.ly/nvoZN6 2011. http://bit.ly/nvoZN6 related to pay raises, job security and job market fell to http://www.shrm.org/hrdisciplines/compensation/Articles/Pages/Confide Blogs Now the tweet is exactly 140 levels last seen during height ofDelicious characters! 2008-09 recession, according to bookmarkingtweets second-quarter 2011 Glassdoor Employment Confidence 16 Survey.
    17. 17. Find your followers…Social Media twitter • Send invites to your email orFacebook chats contact list Fan Page • Find them on Twitter LinkedInnetworking • Think potential clients as well as QR codes existing onesWebinars Blogs • ColleaguesDelicious • Use hashtags (#AVChamber) bookmarkingtweets 17
    18. 18. Interacting with yourSocial Media followers… twitterFacebook • Sphere of influence chats • Tweet Fan Page LinkedIn • Retweet (RT)networking • Replies (@kellaprice) QR codesWebinars • Hashtag (#socialmedia) BlogsDelicious • Direct message bookmarkingtweets 18
    19. 19. Find your followers…Social Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets 19Source: http://searchengineland.com/images/sphere-of-influence.gif
    20. 20. Social Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets 20Source:http://socialreflexion.com/img/infographics/infographic-ex-4-
    21. 21. Follow other experts #FFSocial Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets 21
    22. 22. Use synchronous posting toolSocial Media twitter • Hootsuite, TweetdeckFacebook chats • Link accounts to facilitate Fan Page updates LinkedInnetworking • Microblogging increases visibiilty QR codes – Include links, video snippetsWebinars Blogs • Keep pages active and changeDelicious them often bookmarkingtweets 22
    23. 23. Link ShortenerSocial Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets 23
    24. 24. Link Shortener AnalyticsSocial Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets 24
    25. 25. ListsSocial Media twitterFacebook chats •Fan Page Facilitates communicating targeted LinkedIn messagesnetworking • Filter method QR codesWebinars BlogsDelicious bookmarkingtweets 25
    26. 26. Paper.liSocial Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets
    27. 27. Social Media twitterFacebook The Most Complete Twitter chats Fan Page Application List Available LinkedInnetworking QR codes http://bit.ly/JbSvLSWebinars BlogsDelicious bookmarkingtweets
    28. 28. Why Linkedin?Social Media twitter• ConnectionsFacebook profile• Showcase• Add chats credibility/reputation Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets 28
    29. 29. ProfileSocial Media twitter • HeadshotFacebook chats • Headline Fan Page • Location LinkedInnetworking • Industry QR codesWebinars BlogsDelicious bookmarkingtweets
    30. 30. Profile BasicsSocial Media twitter • SummaryFacebook • Experience chats • Languages Fan Page • Skills and Expertise LinkedIn • Educationnetworking • Websites QR codes • InterestsWebinars • Groups Blogs • Honors and Awards • Contact for…Delicious bookmarkingtweets
    31. 31. Profile BasicsSocial Media twitter • SummaryFacebook • Experience chats • Languages Fan Page • Skills and Expertise LinkedIn • Educationnetworking • Websites QR codes • InterestsWebinars • Groups Blogs • Honors and Awards • Contact for…Delicious bookmarkingtweets
    32. 32. Profile BasicsSocial Media twitter • SummaryFacebook • Experience chats • Languages Fan Page • Skills and Expertise LinkedIn • Educationnetworking • Websites QR codes • InterestsWebinars • Groups Blogs • Honors and Awards • Contact for…Delicious bookmarkingtweets
    33. 33. Profile BasicsSocial Media twitter DO: DON’T:Facebook • Show results • Exclude job chats • Be specific experiences Fan Page • Keep • Exaggerate or LinkedIn updated be dishonestnetworking • List blogs, QR codes Facebook,Webinars company Blogs websiteDelicious • Get recommend bookmarking ationstweets
    34. 34. Add ConnectionsSocial Media twitter • Search OptionsFacebook – Email address book chats – Company Name Fan Page – Dump your address LinkedIn booknetworking – Advanced Search QR codesWebinars • Invitations and Blogs contact settingsDelicious bookmarkingtweets 34
    35. 35. Add ConnectionsSocial Media twitter • Search OptionsFacebook – Email address book chats – Colleagues Fan Page – Alumni LinkedInnetworking – People you may know QR codesWebinars BlogsDelicious bookmarkingtweets 35
    36. 36. Search for ConnectionsSocial Media twitter • PeopleFacebook chats • Company Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets 36
    37. 37. ManagingSocial Media • Connections twitter New colleaguesFacebook • Contacts from suppliers chats • People you meet at professional Fan Page events LinkedIn • Alumninetworking • New contacts added by your current QR codes contactsWebinars • Stay in touch Blogs • Search for new contacts periodicallyDelicious bookmarking • Provide mutually beneficialtweets connections for others
    38. 38. Social Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets
    39. 39. RecommendationsSocial Media twitterFacebook • Boost reputation chats • Complete your profile Fan Page • Can repurpose recommendations LinkedInnetworking • Best if not reciprocal QR codesWebinars BlogsDelicious bookmarkingtweets
    40. 40. Alert!Social Media twitterFacebook • Professional chats • Updated Fan Page LinkedIn • Activenetworking • Establish rapport with QR codes connectionsWebinars Blogs • Don’t be a leechDelicious bookmarkingtweets 40
    41. 41. GroupsSocial Media twitter • Find groups – think clients, not justFacebook colleagues chats Fan Page • “Groups you may like” LinkedInnetworking • Participate regularly in discussions QR codesWebinars • Use job boards Blogs • Invite others to jobDelicious bookmarking • Ask and answer questionstweets
    42. 42. Job searchSocial Media twitter • Look at group job and jobFacebook chats discussion boards Fan Page • Conduct a “search” LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets
    43. 43. ApplicationsSocial Media twitter • TwitterFacebook chats • Polls Fan Page • BlogLink or WordPress LinkedInnetworking • Slideshare presentations QR codesWebinars • My Travel Blogs • EventsDelicious bookmarking • Portfoliotweets
    44. 44. Overlapping social platformsSocial Media twitterFacebook • Facebook chats • Twitter Fan Page LinkedIn • Blogs/websitenetworking QR codesWebinars BlogsDelicious bookmarkingtweets
    45. 45. PromoteSocial Media twitter • URL to profile in comments fromFacebook chats websites Fan Page • URL on Twitter LinkedInnetworking • Share with other networks QR codes • Make part of bioWebinars Blogs • Add to email signatureDelicious bookmarkingtweets
    46. 46. LinkedIn GroupsSocial Media twitterFacebook • Create your own group (ASTD chats Atlanta) Fan Page – Add websites LinkedInnetworking – Upload contacts QR codes – Use to create discussion, jobWebinars board, etc. BlogsDelicious – Open or closed? bookmarkingtweets 46
    47. 47. Check the BackchannelSocial Media PowerPoint Twitter twitterFacebook Feedback Slide Use Presentation Mode to view, Click this header to give mouse control chats back to PowerPoint, change slide, etc. Check the “alternate format” to see Fan Page more tweets! LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets
    48. 48. Social Media Facebook twitterFacebook chats Facebook Fan Page LinkedIn Users by Agenetworking QR codesWebinars BlogsDelicious bookmarkingtweets
    49. 49. FacebookSocial Media twitter • Create your business “fan” pageFacebook – Can send messages directly to your chats fans Fan Page – YouTube video box, content info, LinkedIn photos,blognetworking – Post photos from meetings QR codesWebinars – Send “invites” Blogs – Upload Notes (press releases)Delicious – https://www.facebook.com/PriceConsulting bookmarkingtweets 49
    50. 50. Social Media twitterFacebook chats Facebook Fan Page • Create your business “fan” page LinkedIn –networkingCan send messages directly to your fans QR codes – YouTube video box, content info, photos,blogWebinars – Post photos from meetings BlogsDelicious – Send “invites” bookmarkingtweets – Upload Notes (press releases) 50
    51. 51. Elements of aSocial Media successful Fan page twitterFacebook • Network w/ other platforms chats (links) Fan Page • Offer information VALUED by LinkedInnetworking others QR codes • Create contests that includeWebinars Blogs participationDelicious • Keep pages active bookmarkingtweets 51
    52. 52. BloggingSocial Media twitter • Publish ideas or discussionFacebook chats – Write regularly Fan Page • Most often linked to website LinkedIn • Youtubenetworking QR codesWebinars BlogsDelicious bookmarkingtweets 52
    53. 53. Tagging and BookmarksSocial Media twitter • Learn from others, shareFacebook chats bookmarks Fan Page • Long-term reference LinkedIn • Can be public or to a specific groupnetworking QR codes • Use links and tags to describeWebinars • Reddit, technorati, delicious Blogs • http://www.delicious.com/stacks/kellapriceDelicious bookmarkingtweets 53
    54. 54. Generating QR CodesSocial Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets 54
    55. 55. Link ShortenerSocial Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets 55
    56. 56. What are your takeaways?Social Media #Avchamber twitter Twitter Feedback SlideFacebook Use Presentation Mode to view, Click this header to give mouse control back to PowerPoint, change slide, etc. Check the “alternate format” to see chats more tweets! Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets
    57. 57. Thank you! What are your questions?Social Media twitter Dr. Kella B. Price, SPHR, CPLPFacebook www.thepriceconsultinggroup.com chats Fan Page drkellabprice@gmail.com LinkedIn 252.622.8119networking Price Consulting Group QR codesWebinars BlogsDelicious bookmarkingtweets 57
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