Qr codes for Trainers

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QR codes are rapidly growing as a valuable interactive technology tool that organizations can use to communicate with clients, colleagues, and employees to share information rapidly. They also can be used by workplace learning professionals to support training initiatives. When used appropriately in training, QR codes increase conversion optimization and participant engagement, as well as enable participants to find information, learn in teams, and access organizational resources just-in-time. This session will discuss how to create and scan QR codes and use them to share information with clients, colleagues, and training participants. You will create and use QR codes; identify opportunities to enhance learning through their use; integrate use of QR tagging into existing training; and understand how to use QR codes as a mechanism to improve learning and performance in your organization. You are encouraged have your mobile device ready to use during this session.

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  • [twitter] Speaking @ 11AM pst on #QR codes for #trainers. Join on Twitter to hear how to use more effectively! Hashtag for session: #qrtips [/twitter]
  • [twitter] 22% of the Fortune 50 companies are using #QR codes. Is your company taking advantage of this technology? #qrtips #astd[/twitter] 22% of the Fortune 50 companies are using QR codes. The trend of QR codes is quickly growing in the United States; mobile barcode scanning was up over 4500% in 2011 compared to the previous year. Is your company taking advantage of this technology? Want to make your training more interactive? Would you like to offer additional resources during a learning event, but don’t want to provide a long URL? QR Codes are a great way to increase interactivity in a fun way, and increase the likelihood of the individual to take a recommended action. QR codes are about connections: connecting people with one another AND connecting them to digital content. http://heidicohen.com/qr-code-data/ ● Mobile barcode (QR Code) scanning increased over 2500% from first Quarter 2010 to first Quarter 2011 . Since QR code usage depends on the ability to scan the QR code, the number of end users who have smartphone technology is an important consideration. Data traffic on wireless networks increased 111% in 2011 over the previous year, with 95.8 million active smartphones. Today, the number of wireless subscriptions in the United States actually exceeds the U.S. population; the U.S. has a wireless penetration rate of 103.9 percent. http://nfcdata.com/blog/2011/07/26/10-ways-to-use-qr-codes-for-better-conversion-rates/#ixzz1u2j51uhp   http://www.fiercewireless.com/story/ctia-us-smartphone-users-now-total-958-million/2011-10-11 CTIA: U.S. smartphone users now total 95.8 million - FierceWireless http://www.fiercewireless.com/story/ctia-us-smartphone-users-now-total-958-million/2011-10-11#ixzz27sNiidJI
  • [twitter] other useful hashtags for session #qr codes for #trainers #socialmedia: #ASTD #qrtips [/twitter]
  • [twitter] What do you want to learn about #QR codes today? #ASTD #qrtips [/twitter]
  • [twitter] #qr codes for #trainers released earlier this month. Gr8 info to get started with #QRcodes ! http://ow.ly/gGLt7 [/twitter]
  • **Personal experiences – ASK audience QR codes provide “opportunities…as input devices in learning environments” 7 Things You Should Know About QR Codes Friday, February 13, 2009 Source(s) ELI 7 Things You Should Know , EDUCAUSE Learning Initiative (ELI)   [twitter] #qrcodes offr bettr collaboration,knowledge transfr, in real-time,Low cost #qrtips [/twitter]
  • [twitter] Some benefits of #qrcodes are: green, give participants resources when they want them, provide supplemental info, eval #training. #QRtips[/twitter]
  • [twitter] #QRCodes :“quick response” square barcodes of (usually) black & white, link to data: contact info,Website,video #qrtips[/twitter] A QR code (short for Quick Response ) is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists [usually] of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. -Wikipedia Color your code Conversion Optimization 101 A conversion simply means that a user completed an intended call-to-action. If you invite 100 people to an event,and 30 people RSVP,the conversion rate is 30%. Conversion rate optimization (CRO) is the practice of increasing the percent of users that act on a suggested action. QR Codes as a Conversion Tool Conversion optimization tactics target… What users want Where users want it What the users need to act When users are most likely to act Read more: http://nfcdata.com/blog/2011/07/26/10-ways-to-use-qr-codes-for-better-conversion-rates/#ixzz1U2J51uHP
  • Mobile barcode (#QR Code) scanning was up over 4500% comparing Q1 2010 to Q1 2011. Golden Rules of Mobile Barcode Usage: Serve a business objective Add value for the user Provide contextual assistance (e.g. link to get a reader app,call-to-action,barcode alternative,etc.) Test to ensure codes are scannable Read more: http://nfcdata.com/blog/2011/07/26/10-ways-to-use-qr-codes-for-better-conversion-rates/#ixzz1U2Isbk5j
  • Although QR codes are fairly new in the United States, they are prevalent in Japan and have been used there for over a decade! Today, we see QR codes on signs, in advertisements, and packaging for products. Other software companies have developed 2D codes that work much like, and therefore compete, with QR codes. The most familiar of these would be MS tags, created by Microsoft. One disadvantage of MS tags is that they can only be read using a Microsoft Tag Reader, whereas QR codes can be scanned and read by a number of applications.
  • [twitter] Customize your QR code with color, a logo, rounding edges, or multiple pieces of data. #QRtips[/twitter] Adding color to your QR code enables you to “brand” it to match your company logo. Codes can even be multiple colors or have a color gradient and still be scannable. The key element to remember is that the code design itself should be a darker color, while the background should be a lighter color. As long as there is sufficient contrast between the two color choices, the code will be easy to scan. When the QR code is scanned, it allows the end user to view information. This may include a message of text, a URL, or other data, such as LIKE on Facebook or FOLLOW on Twitter. Some codes include more than one piece of information: Website address, LIKE on Facebook and FOLLOW on Twitter. Other QR codes may be used to facilitate any number of smartphone functions, like sending an email, IM, or SMS. The ease of using the codes make them an attractive tool for businesses, whether used in human resources, training, or marketing. Additionally, QR codes can provide you with information about the end user. The codes can have the ability to read the location and characteristics of the phone that scanned it, and even customize the content based on location, time, and even features or capabilities of the phone. Some QR codes can contain variable data. This means that some contain personalized URLs. This is most often when the QR code is being used to drive survey data, in which you can direct the end user to the survey with certain pieces of information already captured when they enter the survey.
  • [twitter] Guidelines for #qr codes: Business objective,add value,Provide contextual assistance,Tested with multiple applications. #qrtips[/twitter]
  • [twitter] #QRCodes improve conversion rate (user completed call2action). [/twitter] [twitter] Try qrcode.kaywa.com to create #qrcodes[/twitter]
  • [twitter] Use youscan.me for #qrcodes with multiple uses: #Facebook,#Twitter, FourSquare, #YouTube,and more. #qrtips[/twitter] Youscan.me is my favorite QR code creation tool. Not only is it FREE, but it has superb functionality, as it enables you to have more than one action embedded in a QR code. This makes it easier than ever to connect with your end user in a variety of social media tools, including: Facebook, Twitter, FourSquare, YouTube, Vimeo, SoundCloud, a website URL, Text information, Google Places, and application stores.
  • [twitter] youscan.me also offers #qrcodes analytics to eval effectiveness.#qrtips[/twitter]
  • [twitter] #Kaywa http://ow.ly/gGMB5 : create or decode #QR codes FREE with a URL, text message, phone number, or SMS. #qrtips [/twitter] Kaywa http://qrcode.kaywa.com/ is a great website that enables you to create QR codes at no cost. They also have a reader application to decode QR codes. You are then able to save the QR code as an image for placement on documents, or on the web. With Kaywa, you can create a code with a URL, a text message, a phone number, or SMS. This service is free, however, if you want to utilize their analytics, you must subscribe to the paid version.
  • [twitter] Also try Google Chrome's QR-Code Tag or for Firefox browsers,try Mobile Barcode. Create QR code for site in your web browser. #qrtips[/twitter] If you want to create QR codes from URLs on your computer or phone, there are two applications to explore. For those who use a Google browser, Google Chrome has QR-Code Tag . If you use a Firefox browser, the application I recommend is Mobile Barcode . Both of these let you generate a QR code for the site in your web browser. If you are reviewing an article, blog, or find a relevant video, this expedites the process of sharing a QR code leading to that content.
  • [twitter] Link shorteners like bit.ly help simplify your #qr code, making it easier&faster to scan #qrtips[/twitter] BIT.LY TINYURL.COM OWL.LY
  • [twitter] One of the benefit of using link shorteners like bit.ly, goo.gl, and owl.ly is the analytics that they provide. #qrtips [/twitter] One of the benefit of using link shorteners like bit.ly, goo.gl, and owl.ly is the analytics that they provide. You can see how many people completed the intended call-to-action! This will enable you to evaluate the effectiveness of your code in conversion optimization. Additionally, if you use the same URL repetitively, using bit.ly or owl.ly will also store these website URLs. Goo.gl also provides user analytics, such as time of day, date, location, browser and platform. In this bit.ly example, 109 people have used the link I created for “The most Complete Twitter Application List”. I see also that 8552 have viewed this page, and 186 people have saved this URL. Bit.ly also summarizes other data, such as this graph that shows when people used the bitmark. Other data it provides includes: how the individual received the URL (whether direct via email, etc, or through another application, like Facebook), and the end users’ country location.
  • [twitter] #QR codes should have text description to explain what the QR code is for. [/twitter] [twitter] May also be beneficial if you include a shortened URL along with the #qrcode #qrtips [/twitter] Regardless of where you post your QR code, I always recommend some sort of text to explain what the QR code is for (we will See examples of QR code with Twitter or Facebook LIKE). It may also be beneficial if you include a shortened URL along with the code; this allows individuals who don’t have a smartphone or don’t want to scan the image still take action if they choose. Whenever you post a QR Code it is essential, in my mind, that you also put a textual element to it – if you’ve not used them before you might need to explain what they are. if nothing else you put a shortened URL along with the code on the page so people without the ability to read the code can still participate. This is why I like Snap.vu – it adds the short URL to the image.
  • [twitter] Infographic http://bit.ly/SlHeCP 6/12 had 5.3mil scans of #qrcodes; highest ever. What R implications for #training? bit.ly/10KCQQ3 #qrtips [/twitter]
  • [twitter] Try likify for #qrcodes to help end users like you on #Facebook#qrtips [/twitter]
  • [twitter] #qrcodes help you differentiate from others http://bit.ly/CVwQRCode #qrtips[/twitter]
  • [twitter] Send #qrcodes via other social media networks like #twitter and #facebook #qrtips[/twitter]
  • [twitter] Use #qrcodes pre-session by creating links to registration, prework, or survey for participants #qrtips[/twitter]
  • [twitter] Before using #qrcode in training, ask: What is the goal or learning objective? #qrtips [/twitter] [twitter] Before using #qrcode in training, ask: What will the code do to enhance the activity or information? #qrtips [/twitter] [twitter] Before using #qrcode in training, ask: Does the QR code enrich the activity with FUN as well as supplemental information? #qrtips [/twitter] [twitter] Before using #qrcode in training, ask: How will you support learners who need assistance? #qrtips [/twitter] [twitter] Before using #qrcode in training, ask: how will you measure if the activity has been successful (Kirkpatrick’s Levels 1-3)? #qrtips [/twitter]
  • [twitter] Integrate #qrcode in #training. Link to: download app, Supplemental reading,Slideshare,Delicious,Contact information,Videos,Surveys #qrtips [/twitter]
  • [twitter] Examples of surveys include employee satisfaction surveys,exit surveys,customer surveys,testing,& on name tags #qrtips [/twitter] Customer service survey: Feedback Surveys on Sales Receipts Without a QR code,requesting feedback on receipts can lack visual attention,accuracy and speed. Business goal: Capture customer feedback Conversion challenge: Increase # of completed surveys Industry: Retail,hospitality,food,recreation,entertainment Include a QR code on receipts that encourage users to scan and rate their experience. Feature an incentive like a discount off their next purchase or a lotto contest (i.e. “you’ll be entered for a chance to win a ___”) to add value for the user. Conversion tip:Dynamically generate the QR code so that it’s automatically encoded with the transaction ID and timestamp to lesson the amount of data a user would need to provide. “ When”opportunities: Immediately after purchase Barcode content: Link to a feedback survey Read more: http://nfcdata.com/blog/2011/07/26/10-ways-to-use-qr-codes-for-better-conversion-rates/#ixzz1U2JLYNU7 a program from The Kennedy Center recently included a sheet with a QR code that linked visitors to a customer satisfaction survey.
  • [twitter] Use #qrcodes in distribution of materials: Reading, calendar items, Recruiting,Webinar What’s new, Orientation #qrtips [/twitter] [twitter] Create your Calendar Event QR codes Here: bit.ly/QRCalendarEvent #qrtips [/twitter] Different topic, different colors i.e. All training QR codes red All recruitment QR codes blue
  • [twitter] Download a copy of this presentation, #QR codes for #trainers here: http://bit.ly/slideshareKella #qrtips [/twitter]
  • [twitter] #youtube video shows how to create #qrcodes for videos http://bit.ly/U6KfUy #qrtips [/twitter]
  • [twitter] Use #qrcodes for communication activities #qrtips [/twitter]
  • Use #QRCodes to announce meetings,contests,birthdays or service anniversaries.
  • [twitter] Post-training, #qrcodes can be analyzed for conversion optimization #qrtips [/twitter]
  • [twitter] Post-training, #qrcodes use #qr for: Summary of key points,Copy of session tweets,Document with all QR codes,Bookmarking resources #qrtips[/twitter] A written summary of key points from your session, or a link to a blog article about your session topic. You can also include your website address. This can be emailed, or create a QR code to access the documents and post in your social media(or both). A copy of the session tweets. You can create a transcript, and then use a QR code to disburse these to your audience. Create a master document with all of the QR codes and a description of what they direct the end user to do. Providing additional resources or tools to the participants (another item to create a QR code for the link!). You can also put all of your resources in a bookmarking tool like delicious, and then create a QR code that will open that bookmarking page.
  • [twitter]What are your takeaways? #qrtips [/twitter]
  • [twitter] Do you have any questions about #QR codes? #qrtips[/twitter] [twitter] Thanks for participating in #qrcodes for #trainers. Keep the conversation going! #qrtips[/twitter] [twitter] Check out my QR Code resources on Delicious: http://bit.ly/deliciousastdtk13 #qrtips [/twitter][twitter] Download copy of the slides:http://bit.ly/slideshareKella #qrtips [/twitter]
  • Qr codes for Trainers

    1. 1. To prepare for this session, please access your smart phone’s application store and download a free QR Reader.Kaywa BeeTagg Qrafter BakodoReaderQRReader i-nigma TapReader ATTScanner QR DroidOnce you have a QR Readerloaded on your smart phonescan this code to test if it isfunctioning correctly.
    2. 2. QR codesengagement scanKaywaKnowledge QR Codes fortransfer appsLIKEYouscan.mecollaboration Trainers Bit.ly support Dr. Kella B. Price, SPHR, CPLPmarketing FOLLOW Price Consulting Groupsurveyssocial media @kellaprice videosconversionoptimization ©2013 Price Consulting Group www.thepriceconsultinggroup.com
    3. 3. Who is “live tweeting” this presentation? #QRTIPS During this collaborative session, please feel free to Tweet your; •Ideas •Tips •Tricks •Discoveries •Ah Ha! Moments So that everyone can benefit! •Other useful hashtags: #socialmedia #ASTD #QR Thanks to Larry Straining @larrystraining for moderating the Twitter feed for this session! 3
    4. 4. What do you want to take from this session? #QRTIPSQR codesengagement scan What do you want to take fromKaywaKnowledgetransfer this session? #ASTDLV appsLIKEYouscan.mecollaboration Bit.ly supportmarketing FOLLOWsurveyssocial media videosconversionoptimization
    5. 5. QR Codes for TrainersQR codesengagement scanKaywaKnowledgetransfer appsLIKEYouscan.mecollaboration Bit.ly supportmarketing FOLLOWsurveyssocial media videosconversionoptimization
    6. 6. How does the technologyQR codesengagement impact YOU? scanKaywaKnowledge • More peer-to-peer collaborationtransfer apps • Better knowledge transferLIKEYouscan.me • Real-time activities and informationcollaboration Bit.ly • Low skills required to use supportmarketing FOLLOW • Low cost to implementsurveyssocial media • Increase training videosconversion opportunities/modalitiesoptimization 6
    7. 7. Benefits of using QR codes:QR codesengagement scanKaywaKnowledge • Greentransfer apps • Resources when they want, where theyLIKEYouscan.me want itcollaboration Bit.ly • Provide supplemental information supportmarketing • Evaluate training effectiveness FOLLOWsurveys • Engage audiencessocial media videosconversion • Conversion optimizationoptimization
    8. 8. What is it?QR codesengagement scanKaywaKnowledge QRCodes:“quick response” square barcodes of (usually) black & white, link totransfer appsLIKE data:Youscan.mecollaboration –contact info Bit.ly support –Websitemarketing FOLLOW –videosurveyssocial media videosconversionoptimization
    9. 9. Where can I find QR Codes?
    10. 10. MS TagsQR codesengagement scanKaywaKnowledge • Must have Microsoft Tag Readertransfer appsLIKEYouscan.mecollaboration Bit.ly supportmarketing FOLLOWsurveyssocial media Scan these by downloading app: videosconversion gettag.mobioptimization
    11. 11. CustomizingQR codesengagement scanKaywa • ColorKnowledgetransfer apps • EdgesLIKEYouscan.mecollaboration Bit.ly Contact info sample: Plinks.me/nuggwq support Viscards.mobi/johnkellamarketing FOLLOWsurveys • Multiple pieces of datasocial media • Customized content for end user videosconversion • Details about end user (location and phone)optimization
    12. 12. Guidelines for QR CodesQR codesengagement scanKaywaKnowledge • Business objectivetransfer apps • Add valueLIKEYouscan.me • Provide contextual assistancecollaboration Bit.ly • Tested with multiple applications supportmarketing FOLLOWsurveyssocial media videosconversionoptimization
    13. 13. Generating QR CodesQR codesengagement scanKaywaKnowledgetransfer appsLIKEYouscan.mecollaboration Bit.ly supportmarketing FOLLOWsurveyssocial media videosconversionoptimization 13
    14. 14. Generating QR CodesQR codesengagement scanKaywaKnowledge • Youscan.metransfer appsLIKEYouscan.mecollaboration Bit.ly supportmarketing FOLLOWsurveyssocial media videosconversionoptimization
    15. 15. Generating QR CodesQR codesengagement scanKaywaKnowledge • Youscan.metransfer apps – Location trackingLIKE – AnalyticsYouscan.mecollaboration Bit.ly supportmarketing FOLLOWsurveyssocial media videosconversionoptimization
    16. 16. Generating QR CodesQR codesengagement scanKaywaKnowledge • Youscan.metransfer apps – Location trackingLIKE – AnalyticsYouscan.mecollaboration Bit.ly • Kaywa supportmarketing FOLLOWsurveyssocial media videosconversionoptimization
    17. 17. Other appsQR codesengagement scanKaywaKnowledge • Google: QR-Code Tagtransfer apps • Firefox: Mobile barcodeLIKEYouscan.mecollaboration Bit.ly Create a QR code from content in your web browser. QR-Code Tag and support Mobile barcode make it easy. #QRTIPmarketing FOLLOWsurveyssocial media videosconversionoptimization
    18. 18. Link ShortenerQR codesengagement scanKaywaKnowledgetransfer appsLIKEYouscan.mecollaboration Bit.ly supportmarketing FOLLOWsurveyssocial media videosconversionoptimization 18
    19. 19. Link ShortenerQR codesengagement scanKaywaKnowledgetransfer appsLIKEYouscan.mecollaboration Bit.ly supportmarketing FOLLOWsurveyssocial media videosconversionoptimization
    20. 20. Link Shortener in QR CodeQR codesengagement scanKaywaKnowledgetransfer appsLIKEYouscan.mecollaboration Bit.ly supportmarketing FOLLOWsurveyssocial media videosconversionoptimization
    21. 21. Step-by-Step with bit.lyQR codes 1. Enter the website address in the link shortener.engagement scan Click on shorten.KaywaKnowledgetransfer appsLIKE 2. Copy the shortened link.Youscan.mecollaboration Bit.ly supportmarketing FOLLOWsurveyssocial media videosconversion 3. Use the shortened link to create your QR code.optimization
    22. 22. Link Shortener AnalyticsQR codesengagement scanKaywaKnowledgetransfer appsLIKEYouscan.mecollaboration Bit.ly supportmarketing FOLLOWsurveyssocial media videosconversionoptimization
    23. 23. Remember:QR codesengagement scanKaywaKnowledge • Explain why they should scantransfer apps • Provide a URLLIKEYouscan.me • Use a link shortenercollaboration Bit.ly • Test with multiple applications supportmarketing FOLLOWsurveyssocial media videosconversionoptimization
    24. 24. Check the Backchannel #QRTIPSQR codesengagement scanKaywaKnowledgetransfer appsLIKEYouscan.mecollaboration Bit.ly supportmarketing FOLLOWsurveyssocial media videosconversionoptimization
    25. 25. http://bit.ly/SlHeCPQR codesengagement scanKaywaKnowledgetransfer appsLIKEYouscan.mecollaboration Bit.ly supportmarketingGive your FOLLOWfeedback insurveysthe discussionsocial media What are theforum by videosscanning theconversion implications forcode:optimization training? bit.ly/10KCQQ3
    26. 26. As a business toolQR codesengagement scanKaywaKnowledge • Likify.nettransfer apps • Facebook PlacesLIKEYouscan.me • Check-ins via Facebook, Foursquare,collaboration Bit.ly Twitter FOLLOW, or Google Places. supportmarketing • Subscribe to blog FOLLOWsurveys • Opt-in on email listsocial media videosconversionoptimization
    27. 27. As a business toolQR codesengagement scanKaywaKnowledge • Promotionstransfer apps • Billing invoicesLIKEYouscan.me • Business cardscollaboration Bit.ly • Marketing brochures support http://bit.ly/CVwQRCodemarketing FOLLOW • Conferencessurveyssocial media • CV videosconversionoptimization
    28. 28. As a business toolQR codesengagement scanKaywaKnowledge • Send QR Codes quickly via social mediatransfer appsLIKEYouscan.mecollaboration Bit.ly supportmarketing FOLLOWsurveyssocial media videosconversionoptimization
    29. 29. Training: Pre-sessionQR codes Pre-populate by creating a URL:engagement http://bit.ly/VuI8M4 1.Start with twitter.com/intent/tweet? scan text=KaywaKnowledge • Registration 2.Hashtag: %23 3.Spaces: + • Maptransfer appsLIKE I learned how to pre-populate #TwitterYouscan.me • Session description statuses Thanks @kellaprice #cool #W202 #astdtk13collaboration Bit.ly • Prework http://twitter.com/intent/tweet? supportmarketing • Texts text=I+learned+how+to+pre-populate+ %23Twitter+statuses+Thanks+@kellapr FOLLOWsurveys • Survey for participants ice+%23cool+%23w202+%23astdtk13social media videos • Pre-populated tweetsconversion 4.Don’t forget to shorten link beforeoptimization you create the QR code
    30. 30. Training: During the SessionQR codesengagement scanKaywa • What is the goal or learning objective?Knowledgetransfer • What will the code do to enhance the activity or apps information?LIKE • Does the QR code enrich the activity with FUN asYouscan.mecollaboration well as supplemental information? Bit.ly • How will you support learners who need supportmarketing assistance? FOLLOW • Finally, how will you measure if the activity hassurveys been successful (specifically, considersocial media videos Kirkpatrick’s Levels 1-3)?conversionoptimization
    31. 31. Training: During the sessionQR codesengagement scanKaywaKnowledge • Intro – download the app • Supplemental readingtransfer appsLIKE •Youscan.me Slidesharecollaboration Bit.ly • Delicious supportmarketing • Contact information FOLLOWsurveys • Videossocial media videos • Polls/Surveysconversionoptimization
    32. 32. SurveysQR codes • Employee Satisfaction surveyengagement scanKaywa • Exit surveyKnowledgetransfer apps • Customer survey/performance dataLIKE • Testing, evaluating, pollingYouscan.mecollaboration Bit.ly • Name tags supportmarketing FOLLOW Get real-time feedback from customers after each interaction with a QR Code; helps coach employees. Tweet me!surveyssocial media #QRTIPS videosconversionoptimization
    33. 33. SurveysQR codesengagement 1. One benefit of using a link shortener is: scan 2. True or False: Mobile barcode (#QR Code) scanning was up over 4500%Kaywa comparing from Q1 2010 to Q1 2011.Knowledgetransfer 3. QR codes should: apps a)Serve a business objectiveLIKE b)Add value for the userYouscan.me c)Provide contextual assistancecollaboration d)Be scannable Bit.ly e)All of the above supportmarketing FOLLOWsurveyssocial media videosconversionoptimization
    34. 34. DistributionQR codes Check out this site to create yourengagement calendar event: scanKaywaKnowledge • Reading – provide linktransfer apps • Calendar itemsLIKEYouscan.me • Recruitingcollaboration Bit.ly • Webinar supportmarketing FOLLOW • What’s newsurveyssocial media • Orientation bit.ly/QRCalendarEvent videosconversionoptimization
    35. 35. DistributionQR codesengagement Using your smart phone click on the QRKaywa scan Code to download a copy of thisKnowledgetransfer presentation. apps http://bit.ly/slideshareKellaLIKEYouscan.mecollaboration Bit.ly supportmarketing FOLLOWsurveyssocial media videosconversionoptimization
    36. 36. VideoQR codesengagement scanKaywaKnowledge • Memo – Leadership videotransfer apps • Job AidsLIKEYouscan.mecollaboration Bit.ly supportmarketing FOLLOWsurveyssocial media videosconversionoptimization
    37. 37. QR codes Videosengagement scanKaywaKnowledgetransfer apps http://bit.ly/U6KfUyLIKEYouscan.mecollaboration Bit.ly supportmarketing FOLLOWsurveyssocial media videosconversionoptimization
    38. 38. ActivitiesQR codesengagement scanKaywaKnowledge • Weekly funtransfer apps • Scavenger huntsLIKEYouscan.mecollaboration Bit.ly supportmarketing FOLLOWsurveyssocial media videosconversionoptimization
    39. 39. ActivitiesQR codesengagement scanKaywaKnowledgetransfer apps Team meeting tomorrow in the break room @ 9am. Join usLIKE for doughnuts&coffee. WellYouscan.me be celebrating someonescollaboration service anniversary and the Bit.ly Sales contest winner! supportmarketing FOLLOWsurveyssocial media videosconversionoptimization
    40. 40. Using QR codes for supplemental informationQR codesengagement scanKaywaKnowledgetransfer appsLIKEYouscan.mecollaboration Bit.ly supportmarketing FOLLOWsurveyssocial media videosconversionoptimization
    41. 41. Training: Post-sessionQR codesengagement scanKaywa • Conversion optimization: AnalyticsKnowledgetransfer • Consider these questions: apps – How QR code was presentedLIKE – Did you test the QR codes for scannability?Youscan.mecollaboration – Did you explain to the audience how to scan QR Bit.ly codes before the session? support – How was the QR code introduced?marketing FOLLOW – Did you point it out to the audience and tell themsurveys what content it was linked to?social media – Was the QR code on the projector screen (more videos difficult to scan) or was it presented in handouts?conversionoptimization
    42. 42. Following up with your audienceQR codesengagement scanKaywaKnowledge • Summary of key pointstransfer apps • Copy of session tweetsLIKEYouscan.me • Document with all QR codescollaboration Bit.ly • Bookmarking resources supportmarketing FOLLOWsurveyssocial media videosconversionoptimization
    43. 43. What are your takeaways? #QRTIPSQR codesengagement scanKaywaKnowledgetransfer appsLIKEYouscan.mecollaboration Bit.ly supportmarketing FOLLOWsurveyssocial media videosconversionoptimization © SAP 2009 / Page 43
    44. 44. Don’t forget:Check out my QR Code resources on Delicious: Thank you! http://bit.ly/deliciousastdtk13 What are your questions?QR codesengagement scanKaywa Dr. Kella B. Price, SPHR, CPLPKnowledgetransfer www.thepriceconsultinggroup.com appsLIKE Download a copy of the slides from drkellabprice@gmail.comYouscan.me slideshare: 252.622.8119collaboration http://bit.ly/slideshareKella Bit.ly Price Consulting Group supportmarketing FOLLOWsurveyssocial media videosconversionoptimization Please complete the webcast 44evaluation you will receive via email.
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