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Harnessing the power of social media
 

Harnessing the power of social media

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Social media is embraced by all generations and is becoming imperative to keeping employees informed and engaged. When used correctly, social media can be a great research tool, a way to communicate ...

Social media is embraced by all generations and is becoming imperative to keeping employees informed and engaged. When used correctly, social media can be a great research tool, a way to communicate with clients and colleagues, and share knowledge rapidly. Additionally, social media tools like Twitter, LinkedIn, bookmarking tools like Delicious, and blogging can be used by workplace learning professionals in conducting training as well. This session will provide an overview on how to get started using these tools, but also how to effectively use to communicate with clients, colleagues, and training participants. While mobile devices and smartphones like iPhones and Droids have enabled mobile learning, social media is becoming more and more a way to communicate informally to get questions answered, and find out what’s happening around you at any time…and to pass it along to colleagues, friends, and business partners. The intended audience is someone who wants to learn more about social media and is open to adapting to the latest trends in technology. Dr. Price will be discussing how to harness the power of social media to engage learning participants, to spread awareness of your brand, attract potential clients, stay on top of industry news and trends, and share knowledge with your clients and colleagues.

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  • SAP Web 2.0 has five Twitter applications available on their website, http://www.sapweb20.com/blog/powerpoint-twitter-tools/:PowerPoint Twitter feedback slides – Display a backchannel slide that shows the Twitter feed in talking bubbles or a gridded format. You can insert these slides periodically into your presentation to show what’s being said in Twitter.PowerPoint Auto Tweet – Use supertweet.net to tweet text between the tags [twitter] and [/twitter] via your Slide notes. When the slide advances, the tweet is automatically posted. One disadvantage to this application is that you must make a practice copy of the slides without the tweets so that you can rehearse or review the slideshow without posting the tweets to your Twitter feed.PowerPoint Twitter voting — bar charts and pie charts can be created to show audience responses for 2 to 6 options. This can be used with up to 100 participants.PowerPoint Twitter ticker bar – This displays the last ten tweets (using a hashtag search) at the bottom of each slide.PowerPoint Twitter update bar – This enables presenters to reply directly to participant comments and update Twitter feed from within the PowerPoint presentation.See also http://www.sapweb20.com/blog/powerpoint-twitter-tools/ppt-twitter-tool-how-to-videos/ for help using these PowerPoint add-in applications.
  • **Personal experiences – ASK audience
  • Building relationships with potential clientsCreating personal connections with existing clientsStaying informedhttp://twitter.com/#!/astdOC (@astdOC)
  • Images – Share pictures. PowerPoint slides, posters, and photos from professional events are great tweets. Many smartphones have a share option that links directly to Twitter. Videos – Share links to videosBlog Post Updates – Post a link to your blog when there is a new entry. There are various tools to link Twitter to your Blog. Additionally, there is a tool called Twitterfeed (twitterfeed.com), that will automatically update blog posts to Twitter. TwitterFeed is a great way to set up automatic posts of items that would normally require cross-posting from another location. First, create an account. Once you open the dashboard, this enables you to set up autoposts based on other people’s posts (like blogs or websites that you regularly retweet). You can also create posts using other RSS feeds. First, input RSS feed information to your “dashboard” and it will auto post to the networks that you designate. The dashboard also tracks the number of clicks on your link to evaluate its value. Create a name (title the feed). In advanced settings, it is recommended that you only use blog titles, not the description as it can really cut into your 140 characters in Twitter. Include thumbnail photo (Click on the box). You can also designate to include RT (re-tweet) as a prefix if you wish. This will auto-feed. You can use keywords to customize the information being reposted. The benefit to setting up a TwitterFeed is that you can be active on social media without generating the posts. Additionally, content can be pulled directly from your company’s website to your Twitter account—no duplication required. Other benefits of using TwitterFeed are that it is FREE and has analytics for your links.See video on how to set up TwitterFeed at: http://blogging4jobs.com/toolbox-hr/twitter/how-to-create-a-tweet-without-tweeting . Interesting Comments, inspirational thoughts – Entertaining thoughts or comments can be shared on Twitter. I always discourage jokes because what one person finds funny isn’t necessary funny to someone else. Valuable resources – Use your RSS reader and social bookmarking sites. Any valuable tools or articles make a great tweet. Teach them something. If you can add to their knowledge or give them a tool they didn’t have before, it will be beneficial to them. Informational tweets will get re-tweets.News – News travels fast, and especially fast on Twitter within a world of smartphones. Posting the latest news will get retweets.Responses to other’s questions. Twitter is, after all, about making connections and interacting. If someone asks a question, answer it! Announcements /Events/Conference attendance – Share information about events that you are participating in, as a presenter or attendee. This includes monthly professional meetings. Announcements could include articles featuring your company, or local business news. Ask Questions – You can ask the question in a tweet and wait for responses, or create a poll using Polldaddy. Make people think; creaie a post on a hot topic, then ask people what they think about it. For example:
  • Images – Share pictures. PowerPoint slides, posters, and photos from professional events are great tweets. Many smartphones have a share option that links directly to Twitter. Videos – Share links to videosBlog Post Updates – Post a link to your blog when there is a new entry. There are various tools to link Twitter to your Blog. Additionally, there is a tool called Twitterfeed (twitterfeed.com), that will automatically update blog posts to Twitter. TwitterFeed is a great way to set up automatic posts of items that would normally require cross-posting from another location. First, create an account. Once you open the dashboard, this enables you to set up autoposts based on other people’s posts (like blogs or websites that you regularly retweet). You can also create posts using other RSS feeds. First, input RSS feed information to your “dashboard” and it will auto post to the networks that you designate. The dashboard also tracks the number of clicks on your link to evaluate its value. Create a name (title the feed). In advanced settings, it is recommended that you only use blog titles, not the description as it can really cut into your 140 characters in Twitter. Include thumbnail photo (Click on the box). You can also designate to include RT (re-tweet) as a prefix if you wish. This will auto-feed. You can use keywords to customize the information being reposted. The benefit to setting up a TwitterFeed is that you can be active on social media without generating the posts. Additionally, content can be pulled directly from your company’s website to your Twitter account—no duplication required. Other benefits of using TwitterFeed are that it is FREE and has analytics for your links.See video on how to set up TwitterFeed at: http://blogging4jobs.com/toolbox-hr/twitter/how-to-create-a-tweet-without-tweeting . Interesting Comments, inspirational thoughts – Entertaining thoughts or comments can be shared on Twitter. I always discourage jokes because what one person finds funny isn’t necessary funny to someone else. Valuable resources – Use your RSS reader and social bookmarking sites. Any valuable tools or articles make a great tweet. Teach them something. If you can add to their knowledge or give them a tool they didn’t have before, it will be beneficial to them. Informational tweets will get re-tweets.News – News travels fast, and especially fast on Twitter within a world of smartphones. Posting the latest news will get retweets.Responses to other’s questions. Twitter is, after all, about making connections and interacting. If someone asks a question, answer it! Announcements /Events/Conference attendance – Share information about events that you are participating in, as a presenter or attendee. This includes monthly professional meetings. Announcements could include articles featuring your company, or local business news. Ask Questions – You can ask the question in a tweet and wait for responses, or create a poll using Polldaddy. Make people think; creaie a post on a hot topic, then ask people what they think about it. For example:
  • Source: http://socialreflexion.com/img/infographics/infographic-ex-4-full.png
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  • Tweetchat is user-friendly and has some nice features. Using this tool is as easy as signing into Twitter, and searching a hashtag, which will direct you to a “TweetChat room”. Once you are in the Tweetchat for your hashtag, it eliminates the need to remember to add the hashtag, as it does it automatically for you. Additionally, the Twitter stream will auto-update using the timing you specify by clicking the “refresh speed” button. Using the “User Control” button, you can also feature particular users (like the presenter Tweets)and participants that you like (think experts) and block users (i.e. if the hashtag is being used by someone whose comments have no relationship to your topic). This button also allows you to block re-tweets to eliminate repetitive content. Finally, there is a pause button to suspend the refresh of the page if you are discussing a particular tweet with the audience.
  • Tweetreports $9 per month basic subscription, search engine is FREEThe easiest method that I’ve used is TweetReports.com :Go to TweetReports: http://search.tweetreports.com/advanced_search.phpIn the “hastag” box, enter the hashtag for your chat (i.e. #lrnchat)Enter the date of your chat in the “Since This Date” and “Until This Date” boxes.Click on the “Search” button.If you want to keep the transcript, click to export it to .HTML and use the “Print” button to create a readable file or hard copy. The transcript will be in chronological order, from oldest post to most recent, which facilitates following the discussion. The .HTML file also has capabilities for you to click and instantly reply or retweet a message. Another benefit of Tweetreports is that is offers analytics at the top of the page, including number of contributors, links, retweets, and replies.
  • Paper.li is an application that uses your Twitter data to create a newspaper based on the information tweeted by you, and people you follow, as well as hashtags that you designate. The best part is that it is all automated, so once you set it up, paper.li will generate a daily newspaper. It will provide a link to post on your social networking sites so that you can share the newspaper with other people. The benefit of creating and sharing it with others is that it will give your followers a highlight of information, and will recognize “Top stories”. This will call attention to that Twitter user—and they will like the attention. This is what the Twitter post would look like:Read HR and Training News top stories via @mwbuckingham@seqrpay@shelrm@astdatl_corpsig@Ginaschreckhttp://t.co/1WaW8qb#training#HRThe process is very easy. First, select up to five content streams. The content streams can be single Twitter users, you and the people that you follow, a Twitter list, a Twitter hashtag, a keyword on Twitter, or a keyword on Facebook. Then, you select the language for your paper. Paper.li will then filter the content to only use that language. Once the paper is set up, you will receive notification daily in your email with a link to the paper. You can review it, and then send it out via a Tweet.
  • SAP Web 2.0 has five Twitter applications available on their website, http://www.sapweb20.com/blog/powerpoint-twitter-tools/:PowerPoint Twitter feedback slides – Display a backchannel slide that shows the Twitter feed in talking bubbles or a gridded format. You can insert these slides periodically into your presentation to show what’s being said in Twitter.PowerPoint Auto Tweet – Use supertweet.net to tweet text between the tags [twitter] and [/twitter] via your Slide notes. When the slide advances, the tweet is automatically posted. One disadvantage to this application is that you must make a practice copy of the slides without the tweets so that you can rehearse or review the slideshow without posting the tweets to your Twitter feed.PowerPoint Twitter voting — bar charts and pie charts can be created to show audience responses for 2 to 6 options. This can be used with up to 100 participants.PowerPoint Twitter ticker bar – This displays the last ten tweets (using a hashtag search) at the bottom of each slide.PowerPoint Twitter update bar – This enables presenters to reply directly to participant comments and update Twitter feed from within the PowerPoint presentation.See also http://www.sapweb20.com/blog/powerpoint-twitter-tools/ppt-twitter-tool-how-to-videos/ for help using these PowerPoint add-in applications.
  • Following up with your audienceFollowing up with your audience is a great way to establish rapport with your participants, and possibly create relationships that will grow. Several types of follow-up should be considered:A written summary of key points from your session, or a link to a blog article about your session topic. You can also include your website address. This can be emailed, or a link to access the documents posted on Twitter (or both).A copy of the session tweets. Archive the tweets. Continue conversations and questions with those on Twitter.Providing additional resources or tools to the participants (another item to Tweet as a link!).
  • SAP Web 2.0 has five Twitter applications available on their website, http://www.sapweb20.com/blog/powerpoint-twitter-tools/:PowerPoint Twitter feedback slides – Display a backchannel slide that shows the Twitter feed in talking bubbles or a gridded format. You can insert these slides periodically into your presentation to show what’s being said in Twitter.PowerPoint Auto Tweet – Use supertweet.net to tweet text between the tags [twitter] and [/twitter] via your Slide notes. When the slide advances, the tweet is automatically posted. One disadvantage to this application is that you must make a practice copy of the slides without the tweets so that you can rehearse or review the slideshow without posting the tweets to your Twitter feed.PowerPoint Twitter voting — bar charts and pie charts can be created to show audience responses for 2 to 6 options. This can be used with up to 100 participants.PowerPoint Twitter ticker bar – This displays the last ten tweets (using a hashtag search) at the bottom of each slide.PowerPoint Twitter update bar – This enables presenters to reply directly to participant comments and update Twitter feed from within the PowerPoint presentation.See also http://www.sapweb20.com/blog/powerpoint-twitter-tools/ppt-twitter-tool-how-to-videos/ for help using these PowerPoint add-in applications.
  • Use Table of Contents to discuss content
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