Harnessing the power of social media
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Harnessing the power of social media

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Social media is embraced by all generations and is becoming imperative to keeping employees informed and engaged. When used correctly, social media can be a great research tool, a way to communicate ...

Social media is embraced by all generations and is becoming imperative to keeping employees informed and engaged. When used correctly, social media can be a great research tool, a way to communicate with clients and colleagues, and share knowledge rapidly. Additionally, social media tools like Twitter, LinkedIn, bookmarking tools like Delicious, and blogging can be used by workplace learning professionals in conducting training as well. This session will provide an overview on how to get started using these tools, but also how to effectively use to communicate with clients, colleagues, and training participants. While mobile devices and smartphones like iPhones and Droids have enabled mobile learning, social media is becoming more and more a way to communicate informally to get questions answered, and find out what’s happening around you at any time…and to pass it along to colleagues, friends, and business partners. The intended audience is someone who wants to learn more about social media and is open to adapting to the latest trends in technology. Dr. Price will be discussing how to harness the power of social media to engage learning participants, to spread awareness of your brand, attract potential clients, stay on top of industry news and trends, and share knowledge with your clients and colleagues.

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  • SAP Web 2.0 has five Twitter applications available on their website, http://www.sapweb20.com/blog/powerpoint-twitter-tools/:PowerPoint Twitter feedback slides – Display a backchannel slide that shows the Twitter feed in talking bubbles or a gridded format. You can insert these slides periodically into your presentation to show what’s being said in Twitter.PowerPoint Auto Tweet – Use supertweet.net to tweet text between the tags [twitter] and [/twitter] via your Slide notes. When the slide advances, the tweet is automatically posted. One disadvantage to this application is that you must make a practice copy of the slides without the tweets so that you can rehearse or review the slideshow without posting the tweets to your Twitter feed.PowerPoint Twitter voting — bar charts and pie charts can be created to show audience responses for 2 to 6 options. This can be used with up to 100 participants.PowerPoint Twitter ticker bar – This displays the last ten tweets (using a hashtag search) at the bottom of each slide.PowerPoint Twitter update bar – This enables presenters to reply directly to participant comments and update Twitter feed from within the PowerPoint presentation.See also http://www.sapweb20.com/blog/powerpoint-twitter-tools/ppt-twitter-tool-how-to-videos/ for help using these PowerPoint add-in applications.
  • **Personal experiences – ASK audience
  • Building relationships with potential clientsCreating personal connections with existing clientsStaying informedhttp://twitter.com/#!/astdOC (@astdOC)
  • Images – Share pictures. PowerPoint slides, posters, and photos from professional events are great tweets. Many smartphones have a share option that links directly to Twitter. Videos – Share links to videosBlog Post Updates – Post a link to your blog when there is a new entry. There are various tools to link Twitter to your Blog. Additionally, there is a tool called Twitterfeed (twitterfeed.com), that will automatically update blog posts to Twitter. TwitterFeed is a great way to set up automatic posts of items that would normally require cross-posting from another location. First, create an account. Once you open the dashboard, this enables you to set up autoposts based on other people’s posts (like blogs or websites that you regularly retweet). You can also create posts using other RSS feeds. First, input RSS feed information to your “dashboard” and it will auto post to the networks that you designate. The dashboard also tracks the number of clicks on your link to evaluate its value. Create a name (title the feed). In advanced settings, it is recommended that you only use blog titles, not the description as it can really cut into your 140 characters in Twitter. Include thumbnail photo (Click on the box). You can also designate to include RT (re-tweet) as a prefix if you wish. This will auto-feed. You can use keywords to customize the information being reposted. The benefit to setting up a TwitterFeed is that you can be active on social media without generating the posts. Additionally, content can be pulled directly from your company’s website to your Twitter account—no duplication required. Other benefits of using TwitterFeed are that it is FREE and has analytics for your links.See video on how to set up TwitterFeed at: http://blogging4jobs.com/toolbox-hr/twitter/how-to-create-a-tweet-without-tweeting . Interesting Comments, inspirational thoughts – Entertaining thoughts or comments can be shared on Twitter. I always discourage jokes because what one person finds funny isn’t necessary funny to someone else. Valuable resources – Use your RSS reader and social bookmarking sites. Any valuable tools or articles make a great tweet. Teach them something. If you can add to their knowledge or give them a tool they didn’t have before, it will be beneficial to them. Informational tweets will get re-tweets.News – News travels fast, and especially fast on Twitter within a world of smartphones. Posting the latest news will get retweets.Responses to other’s questions. Twitter is, after all, about making connections and interacting. If someone asks a question, answer it! Announcements /Events/Conference attendance – Share information about events that you are participating in, as a presenter or attendee. This includes monthly professional meetings. Announcements could include articles featuring your company, or local business news. Ask Questions – You can ask the question in a tweet and wait for responses, or create a poll using Polldaddy. Make people think; creaie a post on a hot topic, then ask people what they think about it. For example:
  • Images – Share pictures. PowerPoint slides, posters, and photos from professional events are great tweets. Many smartphones have a share option that links directly to Twitter. Videos – Share links to videosBlog Post Updates – Post a link to your blog when there is a new entry. There are various tools to link Twitter to your Blog. Additionally, there is a tool called Twitterfeed (twitterfeed.com), that will automatically update blog posts to Twitter. TwitterFeed is a great way to set up automatic posts of items that would normally require cross-posting from another location. First, create an account. Once you open the dashboard, this enables you to set up autoposts based on other people’s posts (like blogs or websites that you regularly retweet). You can also create posts using other RSS feeds. First, input RSS feed information to your “dashboard” and it will auto post to the networks that you designate. The dashboard also tracks the number of clicks on your link to evaluate its value. Create a name (title the feed). In advanced settings, it is recommended that you only use blog titles, not the description as it can really cut into your 140 characters in Twitter. Include thumbnail photo (Click on the box). You can also designate to include RT (re-tweet) as a prefix if you wish. This will auto-feed. You can use keywords to customize the information being reposted. The benefit to setting up a TwitterFeed is that you can be active on social media without generating the posts. Additionally, content can be pulled directly from your company’s website to your Twitter account—no duplication required. Other benefits of using TwitterFeed are that it is FREE and has analytics for your links.See video on how to set up TwitterFeed at: http://blogging4jobs.com/toolbox-hr/twitter/how-to-create-a-tweet-without-tweeting . Interesting Comments, inspirational thoughts – Entertaining thoughts or comments can be shared on Twitter. I always discourage jokes because what one person finds funny isn’t necessary funny to someone else. Valuable resources – Use your RSS reader and social bookmarking sites. Any valuable tools or articles make a great tweet. Teach them something. If you can add to their knowledge or give them a tool they didn’t have before, it will be beneficial to them. Informational tweets will get re-tweets.News – News travels fast, and especially fast on Twitter within a world of smartphones. Posting the latest news will get retweets.Responses to other’s questions. Twitter is, after all, about making connections and interacting. If someone asks a question, answer it! Announcements /Events/Conference attendance – Share information about events that you are participating in, as a presenter or attendee. This includes monthly professional meetings. Announcements could include articles featuring your company, or local business news. Ask Questions – You can ask the question in a tweet and wait for responses, or create a poll using Polldaddy. Make people think; creaie a post on a hot topic, then ask people what they think about it. For example:
  • Source: http://socialreflexion.com/img/infographics/infographic-ex-4-full.png
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  • Tweetchat is user-friendly and has some nice features. Using this tool is as easy as signing into Twitter, and searching a hashtag, which will direct you to a “TweetChat room”. Once you are in the Tweetchat for your hashtag, it eliminates the need to remember to add the hashtag, as it does it automatically for you. Additionally, the Twitter stream will auto-update using the timing you specify by clicking the “refresh speed” button. Using the “User Control” button, you can also feature particular users (like the presenter Tweets)and participants that you like (think experts) and block users (i.e. if the hashtag is being used by someone whose comments have no relationship to your topic). This button also allows you to block re-tweets to eliminate repetitive content. Finally, there is a pause button to suspend the refresh of the page if you are discussing a particular tweet with the audience.
  • Tweetreports $9 per month basic subscription, search engine is FREEThe easiest method that I’ve used is TweetReports.com :Go to TweetReports: http://search.tweetreports.com/advanced_search.phpIn the “hastag” box, enter the hashtag for your chat (i.e. #lrnchat)Enter the date of your chat in the “Since This Date” and “Until This Date” boxes.Click on the “Search” button.If you want to keep the transcript, click to export it to .HTML and use the “Print” button to create a readable file or hard copy. The transcript will be in chronological order, from oldest post to most recent, which facilitates following the discussion. The .HTML file also has capabilities for you to click and instantly reply or retweet a message. Another benefit of Tweetreports is that is offers analytics at the top of the page, including number of contributors, links, retweets, and replies.
  • Paper.li is an application that uses your Twitter data to create a newspaper based on the information tweeted by you, and people you follow, as well as hashtags that you designate. The best part is that it is all automated, so once you set it up, paper.li will generate a daily newspaper. It will provide a link to post on your social networking sites so that you can share the newspaper with other people. The benefit of creating and sharing it with others is that it will give your followers a highlight of information, and will recognize “Top stories”. This will call attention to that Twitter user—and they will like the attention. This is what the Twitter post would look like:Read HR and Training News top stories via @mwbuckingham@seqrpay@shelrm@astdatl_corpsig@Ginaschreckhttp://t.co/1WaW8qb#training#HRThe process is very easy. First, select up to five content streams. The content streams can be single Twitter users, you and the people that you follow, a Twitter list, a Twitter hashtag, a keyword on Twitter, or a keyword on Facebook. Then, you select the language for your paper. Paper.li will then filter the content to only use that language. Once the paper is set up, you will receive notification daily in your email with a link to the paper. You can review it, and then send it out via a Tweet.
  • SAP Web 2.0 has five Twitter applications available on their website, http://www.sapweb20.com/blog/powerpoint-twitter-tools/:PowerPoint Twitter feedback slides – Display a backchannel slide that shows the Twitter feed in talking bubbles or a gridded format. You can insert these slides periodically into your presentation to show what’s being said in Twitter.PowerPoint Auto Tweet – Use supertweet.net to tweet text between the tags [twitter] and [/twitter] via your Slide notes. When the slide advances, the tweet is automatically posted. One disadvantage to this application is that you must make a practice copy of the slides without the tweets so that you can rehearse or review the slideshow without posting the tweets to your Twitter feed.PowerPoint Twitter voting — bar charts and pie charts can be created to show audience responses for 2 to 6 options. This can be used with up to 100 participants.PowerPoint Twitter ticker bar – This displays the last ten tweets (using a hashtag search) at the bottom of each slide.PowerPoint Twitter update bar – This enables presenters to reply directly to participant comments and update Twitter feed from within the PowerPoint presentation.See also http://www.sapweb20.com/blog/powerpoint-twitter-tools/ppt-twitter-tool-how-to-videos/ for help using these PowerPoint add-in applications.
  • Following up with your audienceFollowing up with your audience is a great way to establish rapport with your participants, and possibly create relationships that will grow. Several types of follow-up should be considered:A written summary of key points from your session, or a link to a blog article about your session topic. You can also include your website address. This can be emailed, or a link to access the documents posted on Twitter (or both).A copy of the session tweets. Archive the tweets. Continue conversations and questions with those on Twitter.Providing additional resources or tools to the participants (another item to Tweet as a link!).
  • SAP Web 2.0 has five Twitter applications available on their website, http://www.sapweb20.com/blog/powerpoint-twitter-tools/:PowerPoint Twitter feedback slides – Display a backchannel slide that shows the Twitter feed in talking bubbles or a gridded format. You can insert these slides periodically into your presentation to show what’s being said in Twitter.PowerPoint Auto Tweet – Use supertweet.net to tweet text between the tags [twitter] and [/twitter] via your Slide notes. When the slide advances, the tweet is automatically posted. One disadvantage to this application is that you must make a practice copy of the slides without the tweets so that you can rehearse or review the slideshow without posting the tweets to your Twitter feed.PowerPoint Twitter voting — bar charts and pie charts can be created to show audience responses for 2 to 6 options. This can be used with up to 100 participants.PowerPoint Twitter ticker bar – This displays the last ten tweets (using a hashtag search) at the bottom of each slide.PowerPoint Twitter update bar – This enables presenters to reply directly to participant comments and update Twitter feed from within the PowerPoint presentation.See also http://www.sapweb20.com/blog/powerpoint-twitter-tools/ppt-twitter-tool-how-to-videos/ for help using these PowerPoint add-in applications.
  • Use Table of Contents to discuss content
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Harnessing the power of social media Harnessing the power of social media Presentation Transcript

  • To prepare for this session, please access your smart phone’s application store and download a free QRSocial Media Reader. twitter KaywaFacebook BeeTagg Qrafter Bakodo Reader chats Fan Page LinkedIn QRReader i-nigma TapReader ATTScannetworking ner QR codesDroid QRWebinars you have a QR Reader Once Blogs loaded on your smart phoneDelicious code to test if it is scan this bookmarking functioning correctly.tweets
  • HarnessingSocial Media twitter the Power ofFacebook Social Media chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious Dr. Kella Price, SPHR, CPLP bookmarking @kellapricetweets drkellabprice@gmail.com
  • Who is “live tweeting thispresentation? #ASTDLVSocial Media twitter During this collaborativeFacebook session, please feel free to chats Tweet your; Fan Page •Ideas LinkedIn •Tipsnetworking •Tricks QR codes •DiscoveriesWebinars •Ah Ha! Moments Blogs So that everyone can benefit!Delicious •Other useful hashtags: bookmarking #socialmedia #ASTDtweets 3
  • What do you want to take from this session? #ASTDLVSocial Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets
  • Did you know…Social Media twitterFacebook • Youtube video : chats http://bit.ly/JwiNhz Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets 5
  • How does the technologySocial Media impact YOU? twitter • More peer-to-peer collaborationFacebook chats • Better knowledge transfer Fan Page • Real-time activities and LinkedInnetworking information QR codes • Low skills required to useWebinars Blogs • Low cost to implementDelicious bookmarking • Increase trainingtweets opportunities/modalities 6
  • Social NetworkingSocial Media twitterFacebook • Expand network chats • Learn and discuss in brief Fan Page format LinkedInnetworking • Fast, real-time QR codesWebinars • Twitter Blogs • LinkedInDelicious bookmarking • Facebooktweets 7
  • Social Media twitterFacebook BUILD YOUR chats Fan Page BRAND LinkedInnetworking by building a QR codesWebinars PERSONAL BlogsDelicious CONNECTION bookmarkingtweets Tweet me! @kellaprice 8 #ASTDLV #socialmedia
  • Twitter for TrainersSocial Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets 9
  • How do I get started?Social Media twitter • Set up your account – recognizable nameFacebook • @kellaprice chats • @LnDDave @HRBlogger Fan Page • Brand yourself LinkedInnetworking – 1 line “bio” QR codes – Website addressWebinars – Actual location Blogs – Use a pictureDelicious bookmarking • Customize backgroundtweets 10
  • Social Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets 11
  • Twitter networking intro (name,role,company, your biggestSocial Media accomplishment this week) #ASTDLV twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets
  • What should I tweet?Social Media twitter • Images • ValuableFacebook • Videos resources chats Fan Page • Blog Post • NewsVideo on how to Updates – LinkedIn use Twitterfeed:• Responsesnetworking Twitterfeed • Announcementshttp://bit.ly/Twitfeedtut QR codes (twitterfeed.com)Webinars • Ask Questions Blogs • InterestingDelicious Comments, bookmarking inspirationaltweets thoughts
  • What should I tweet?Social Media twitter • Images • ValuableFacebook • Videos resources chats Fan Page • Blog Post • News LinkedIn Updates – • Responsesnetworking Twitterfeed • Announcements QR codes (twitterfeed.com)Webinars • Ask Questions Blogs • InterestingDelicious Comments, bookmarking inspirationaltweets thoughts
  • Creating a Tweet in 140 characters…or lessSocial Media twitter As the economy falters in mid StepStep 1: shorten link 5: 4: 3: Remove unnecessary 2: Add hashtags that do vowels words where 2011 amid market volatility andFacebook reports, U.S. mixed labor possible, of, the) and words (a, change “to” to “2” not impact meaning employee confidence related to chats http://bit.ly/nvoZN6 2Q 2001 U.S. employee unnecessary spaces, like after Fan market fell to levels and the pay raises, job security job Page last confidence relatd 2pay 2Q 2001 U.S. employee U.S. employee confidence commas and periods. raises, LinkedIn seen during the height of the job security&job markt raises, confidence relatd 2pay fell related to pay raises, jobnetworking recession, according 2008-09 2levels of 2008-09. job security&job in mid- security&job market fell to Economy falters markt fell levels to the second-quarter 2011 http://bit.ly/nvoZN6 2levels of employee confidence of 2008-09, according to 2Q 2011:U.S. 2008-09. #economy QR codesEmployment Glassdoor Confidence Survey.Webinars #HR http://bit.ly/nvoZN6 http://bit.ly/nvoZN6 2011.#SHRM related to pay raises, job http://www.shrm.org/hrdiscipline Blogs security and job market fell to s/compensation/Articles/Pages/ Now the tweet is exactly 140 levels last seen during height ofDelicious Confidence.aspx characters! 2008-09 recession, according to bookmarkingtweets second-quarter 2011 Glassdoor Employment Confidence 15 Survey.
  • Find your followers…Social Media twitter • Send invites to your email orFacebook chats contact list Fan Page • Find them on Twitter LinkedInnetworking • Think potential clients as well as QR codes existing onesWebinars Blogs • Colleagues and other WLPsDelicious bookmarking • Use hashtags (#ASTD)tweets 16
  • Interacting with yourSocial Media followers… twitterFacebook • Sphere of influence chats • Tweet Fan Page LinkedIn • Retweet (RT)networking • Replies (@kellaprice) QR codesWebinars • Hashtag (#socialmedia) BlogsDelicious • Direct message bookmarkingtweets 17
  • Find your followers…Social Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets 18Source: http://searchengineland.com/images/sphere-of-influence.gif
  • Social Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets 19Source:http://socialreflexion.com/img/infographics/infographic-ex-4-
  • Follow ASTD chaptersSocial Media on Twitter! twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets 20
  • Follow other experts #FFSocial Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets 21
  • Twitter Crowdsourcing!Social Media #FF Who and why? twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets
  • Use synchronous posting toolSocial Media twitter • Hootsuite, TweetdeckFacebook chats • Link accounts to facilitate Fan Page updates LinkedInnetworking • Microblogging increases visibiilty QR codes – Include links, video snippetsWebinars Blogs • Keep pages active and changeDelicious them often bookmarkingtweets 23
  • Link ShortenerSocial Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets 24
  • Link Shortener AnalyticsSocial Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets 25
  • Twitter ChatsSocial Media twitter • http://bit.ly/ChatSchedFacebook chats • #CPLPtalk Fan Page LinkedIn • #lrnchatnetworking • #elearnchat QR codesWebinars • #RealWPLearn Blogs • #astdchaptersDelicious bookmarkingtweets 26
  • Chat ToolsSocial Media twitter • TweetchatFacebook chats • TweetDeck Fan Page LinkedIn • HootSuitenetworking • TweetReports QR codesWebinars BlogsDelicious bookmarkingtweets 27
  • TweetreportsSocial Media twitterhttp://bit.ly/TweetreportsFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets
  • ListsSocial Media twitterFacebook chats •Fan Page Facilitates communicating targeted messages LinkedIn • Filternetworking method QR codesWebinars BlogsDelicious bookmarkingtweets 29
  • Paper.liSocial Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets
  • Social Media twitterFacebook The Most Complete Twitter chats Fan Page Application List Available LinkedInnetworking QR codes http://bit.ly/JbSvLSWebinars BlogsDelicious bookmarkingtweets
  • What is your favoriteSocial Media Twitter tool and why? twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets
  • Using in TrainingSocial Media Sessions: Pre-Session twitterFacebook • Obtain Twitter handles on chats registration Fan Page • Create Twitter list of participants LinkedInnetworking • Provide tutorial Pre-Session QR codesWebinars • Send pre-session communication Blogs (Job Aid – Infoline)Delicious bookmarkingtweets 33
  • Planning the sessionSocial Media twitter • Make key points in tweetableFacebook BUILD YOUR BRAND sentences chats Fan Page by building a • Use tweets on slides LinkedIn PERSONALnetworking QR codes CONNECTIONWebinars BlogsDelicious bookmarkingtweets Tweet me! @kellaprice 34 #ASTDLV #socialmedia
  • Planning the sessionSocial Media twitter • Make key points in tweetableFacebook chats sentences Fan Page • Use tweets on slides LinkedInnetworking • Ask active users to participate in QR codes session tweetsWebinars Blogs • Get a Twitter moderatorDelicious bookmarkingtweets 35
  • Twitter ModeratorSocial Media twitter • Can also have an administrator toFacebook chats tweet on your behalf Fan Page • Knowledge of Twitter and subject LinkedInnetworking matter QR codes • Clarify questions and commentsWebinars Blogs • Stimulate discussionDelicious bookmarking • Pre-plan tweetstweets 36
  • Backchannel ToolsSocial Media twitterFacebook • Wiffiti chats • Tweetchat Fan Page LinkedIn • TwitterFallnetworking • TwitterFountain QR codesWebinars • SAP 2.0 BlogsDelicious bookmarkingtweets 37
  • Check the BackchannelSocial Media http://bit.ly/SAPtwitter twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets
  • Using in Training Sessions:Social Media Post-session twitterFacebook • Summarize key points chats • Archive Tweets Learn how to make a Fan Page Chat transcript: LinkedIn • Resources http://bit.ly/Js2r4Gnetworking QR codesWebinars BlogsDelicious bookmarkingtweets 39
  • Why Linkedin?Social Media twitterFacebook chats • Connections Fan Page • Showcase profile LinkedIn • Addnetworking credibility/reputation QR codesWebinars BlogsDelicious bookmarkingtweets 40
  • ProfileSocial Media twitter • HeadshotFacebook • Headline chats Fan Page • Location LinkedIn • Industrynetworking QR codesWebinars BlogsDelicious bookmarkingtweets
  • Profile BasicsSocial Media twitter • SummaryFacebook • Experience chats • Languages Fan Page • Skills and Expertise LinkedIn • Educationnetworking • Websites QR codes • InterestsWebinars • Groups Blogs • Honors and Awards • Contact for…Delicious bookmarkingtweets
  • Profile BasicsSocial Media twitter • SummaryFacebook • Experience chats • Languages Fan Page • Skills and Expertise LinkedIn • Educationnetworking • Websites QR codes • InterestsWebinars • Groups Blogs • Honors and Awards • Contact for…Delicious bookmarkingtweets
  • Profile BasicsSocial Media twitter • SummaryFacebook • Experience chats • Languages Fan Page • Skills and Expertise LinkedIn • Educationnetworking • Websites QR codes • InterestsWebinars • Groups Blogs • Honors and Awards • Contact for…Delicious bookmarkingtweets
  • Profile BasicsSocial Media twitter DO: DON’T:Facebook • Show results • Exclude job chats • Be specific experiences Fan Page • Keep • Exaggerate or LinkedIn updated be dishonestnetworking • List blogs, QR codes Facebook,Webinars company Blogs websiteDelicious • Get bookmarking recommendtweets ations
  • Add ConnectionsSocial Media twitter • Search OptionsFacebook – Email address book chats – Company Name Fan Page – Dump LinkedIn your addressnetworkingbook – Advanced Search QR codesWebinars • Blogs Invitations andDelicious settings contact bookmarkingtweets 46
  • Add ConnectionsSocial Media twitter • Search OptionsFacebook – Email address book chats – Colleagues Fan Page – Alumni LinkedIn –networkingPeople you may know QR codesWebinars BlogsDelicious bookmarkingtweets 47
  • Search for ConnectionsSocial Media twitter • PeopleFacebook • Company chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets 48
  • ManagingSocial Media Connections twitter • New colleaguesFacebook • Contacts from suppliers chats • People you meet at professional Fan Page events LinkedIn • Alumninetworking • New contacts added by your current QR codes contactsWebinars • Stay in touch Blogs • Search for new contacts periodicallyDelicious bookmarking • Provide mutually beneficialtweets connections for others
  • Social Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets
  • RecommendationsSocial Media twitterFacebook • Boost reputation chats • Complete your profile Fan Page • Can repurpose LinkedIn Satisfied clients recommendationsnetworking • Best if not reciprocal QR codes RecommendationsWebinars BlogsDelicious New jobs, new clients bookmarkingtweets
  • Alert!Social Media twitterFacebook • Professional chats • Updated Fan Page LinkedIn • Activenetworking • Establish rapport with QR codes connectionsWebinars Blogs • Don’t be a leechDelicious bookmarkingtweets 52
  • GroupsSocial Media twitter • Find groups – think clients, not justFacebook colleagues chats Fan Page • “Groups you may like” LinkedInnetworking • Participate regularly in discussions QR codesWebinars • Use job boards Blogs • Invite others to jobDelicious bookmarking • Ask and answer questionstweets
  • Job searchSocial Media twitter • Look at group job and jobFacebook chats discussion boards Fan Page • Conduct a “search” LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets
  • ApplicationsSocial Media twitter • TwitterFacebook chats • Polls Fan Page LinkedIn • BlogLink or WordPressnetworking • Slideshare presentations QR codesWebinars • My Travel Blogs • EventsDelicious bookmarking • Portfoliotweets
  • Overlapping social platformsSocial Media twitterFacebook • Facebook chats • Twitter Fan Page LinkedIn • Blogs/websitenetworking QR codesWebinars BlogsDelicious bookmarkingtweets
  • PromoteSocial Media twitter • URL to profile in comments fromFacebook chats websites Fan Page • URL on Twitter LinkedInnetworking • Share with other networks QR codes • Make part of bioWebinars Blogs • Add to email signatureDelicious bookmarkingtweets
  • LinkedIn GroupsSocial Media twitterFacebook • Create your own group (ASTD chats Atlanta) Fan Page – Add websites LinkedInnetworking – Upload contacts QR codes – Use to create discussion, jobWebinars board, etc. BlogsDelicious – Open or closed? bookmarkingtweets 58
  • Check the BackchannelSocial Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets
  • Social Media Facebook twitterFacebook chats Facebook Fan Page LinkedIn Users by Agenetworking QR codesWebinars BlogsDelicious bookmarkingtweets
  • FacebookSocial Media twitter • Create your business “fan” pageFacebook – Can send messages directly to your chats fans Fan Page – YouTube video box, content info, LinkedIn photos,blognetworking QR codes – Post photos from meetingsWebinars – Send “invites” Blogs – Upload Notes (press releases)Delicious – https://www.facebook.com/PriceConsulting bookmarkingtweets 61
  • Social Media twitterFacebook chats Facebook Fan Page • Create your business “fan” page LinkedIn –networkingCan send messages directly to your fans QR codes – YouTube video box, content info, photos,blogWebinars – Post photos from meetings BlogsDelicious – Send “invites” bookmarkingtweets – Upload Notes (press releases) 62
  • Elements of aSocial Media successful Fan page twitterFacebook • Network w/ other platforms chats (links) Fan Page • Offer information VALUED by LinkedInnetworking others QR codes • Create contests that includeWebinars Blogs participationDelicious • Keep pages active bookmarkingtweets 63
  • BloggingSocial Media twitter • Publish ideas or discussionFacebook chats – Write regularly Fan Page • Most often linked to website LinkedIn • Youtubenetworking QR codesWebinars BlogsDelicious bookmarkingtweets 64
  • Tagging and BookmarksSocial Media twitter • Learn from others, shareFacebook chats bookmarks Fan Page • Long-term reference LinkedIn • Can be public or to a specific groupnetworking QR codes • Use links and tags to describeWebinars • Reddit, technorati, delicious Blogs • http://www.delicious.com/stacks/kellapriceDelicious bookmarkingtweets 65
  • Generating QR CodesSocial Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets 66
  • Link ShortenerSocial Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets 67
  • What are your takeaways? #ASTDLVSocial Media twitterFacebook chats Fan Page LinkedInnetworking QR codesWebinars BlogsDelicious bookmarkingtweets
  • Thank you! What are your questions?Social Media twitter Dr. Kella B. Price, SPHR, CPLPFacebook www.thepriceconsultinggroup.com chats Fan Page drkellabprice@gmail.com LinkedIn 252.622.8119networking Price Consulting Group QR codesWebinars BlogsDelicious bookmarkingtweets 69