Ikea_Principles of Management

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The ppt deals with the organisational structure and swot analysis of IKEA.

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Ikea_Principles of Management

  1. 1. PresentationonPrinciples of ManagementBy : Aishwarya KelkarPGDMDr.V.N.BRIMS1
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  3. 3. IKEA INTERNATIONAL GROUPType Private companyGenre Retail (Specialty)Founded Almhult, Smaland, Sweden(1943)Founder(s) Ingvar KampradHeadquarters Delft, NetherlandsArea served WorldwideKey people Mikael Ohlsson (Chairmanand CEO)Omar Gulay (President andCEO, Inter IKEA Group)Soren Hansen (VP and CFO,Inter IKEA Group)Products Self-assembly furnitureRevenue € 23.5 billion (2010)Net income € 2.7 billion (2010)Employees 127,000 (2010)Website www.ikea.com3Source : en.wikipedia.org
  4. 4. IKEA VISION:“To create a better everyday life for the many people.”IKEA MISSION:“Dedicated to giving to the local community well being regarded by our customers and co-workers as a social responsible company.”IKEA BUSINESS IDEA:“To offer a wide range of well designed, functional home furnishing products atprices so low that as many people as possible will be able to afford them.”IKEA MARKET POSITIONING STATEMENT:“Your partner in better living. We do our part, you do yours. Together we save money.”4
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  8. 8. Stitching INGKAFoundationINGKA Holding B.V.IKEA GroupRetailGroup StaffFunctionsIndustrial GroupsSwedwood,SwedspanRangeStrategy,ProductDevelopment &Supply ChainINGKA HOLDINGSUPERVISORY BOARD,FY10MEMBERS OF THE BOARDGORAN GROSSKOPF ChairmanMAGDALENA GERGERLARS-JOHAN JARNHEIMERGORAN LINDAHLPETER LUNDCARL WILHELM ROSSENIOR ADVISORINGVAR KAMPRADSTRUCTURE OF THE IKEA GROUP OFCOMPANIES8
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  10. 10. TOOLS TO SUPPORT THE IKEA CONCEPT &BRAND OBJECTIVESThe IKEA store• Easy and convenient to shop at the IKEA store• Ideas, inspiration and smart solutions• Shopping at the IKEA store is pleasant and stimulatingThe IKEA catalogue• Brings the store into the home• Creates and strengthens the IKEA Brand• Positions the IKEA store as the first choice for home furnishings• Convinces the customers to visit the store continually throughout the yearThe IKEA website• Serves as a highly efficient and convenient shopping tool10
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  12. 12. IKEA BRAND VALUES•Functional•Clear•Fun•Smart and thrifty•Surprising•Warm and human•Inexpensive•Swedish12
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  14. 14. IKEA’S CORPORATE SOCIALRESPONSIBILITY“Eliminating incandescents is a simple way to lead the charge for IKEAcustomers to use energy saving light bulbs thus reducing energy consumtionand reducing the amount of greenhouse gases.It’s a little step with a bigimpact on our planet.”IKEA Switching Off Incandescents14
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  16. 16. Offers Custom Skins to Personalize Your IKEA FurnitureINNOVATIONS AND STRATEGIES16
  17. 17. RESTAURANTS17
  18. 18. SWOT ANALYSISStrengths• Low prices• Advertising (catalog, website, radio, word of mouth)• Good online presence• Wide range of products & styles• Self-Serve area• One-stop shopping• Model rooms• A typical IKEA has a Restaurant, Grocery Store, Supervised play area & Baby careroomOpportunities• Have some assembled furniture• More stores• Sell some of their furniture in other retail stores18
  19. 19. SWOT ANALYSIS CONT.Weaknesses• Assemble products yourself• Few locations• Store layout (store too big for some)Threats• No direct competition• Intertypes• Walmart• Kmart• Home Depot• Sears19
  20. 20. FUTURE CHALLENGES FOR THE IKEAGROUP•Complex logistics system•More difficult to respond to national needs and cultural sensitivity issues•Franchisees may demand more control over operations•Maintain a global organizational structure20
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