1. /DEMO
NetworkClean does give a damn about
your bad reputation
April 19, 2012 10:10 AM
Heather Kelly

2. NetworkClean, a new tool that scans your Facebook profile and flags anything it finds
that could damage your reputation, thinks I should tone it down with the booze talk,
aggressive and offensive lingo, and naughty adult-content on my Facebook profile. I
admit, I was a bit surprised at the findings, but not so much that I had to put down my
glass of pinot.
The free new reputation-monitoring service, launching at the DEMO Spring 2012
conference in Santa Clara, Calif. today, is like a watchful, literal adult protecting you
from yourself. It is aimed at individuals worried about their online reputations, as well as
companies that want to protect their brands. You log in with your Facebook information
and NetworkClean does a full scan of your profile. After the initial check, the tool
monitors your profile or page constantly, and can send you an alert as soon as it spots
some potentially damaging content.
The main NetworkClean page is a dashboard with widgets for trends, flagged content,
and custom alerts. There is a box showing you who your favorite friends are (my husband
is No. 9, oops!), a pie chart that breaks down horrible things you’ve said into an
enjoyable graphic, and a list of Facebook security and privacy concerns with links to fix
them.
I took NetworkClean for a little test drive to see if it found anything worrisome in my
profile. My overall tone is “partly positive” and, as with all humans on the Internet, cats
and birthdays are popular topics for me. My profile had 89 alerts for flagged content,
helpfully divided into categories such as Profanity/Derogatory, Adult Content,
Alcohol/Drug, Aggressive, and the mysterious Slang.
Some of my more g-rated flagged words included beer, dumb, crap, attack, hell, wine,
stupid, poo, poop, gun, chubby, rumor, and Uncle Tom (referring to an actual uncle,
named Tom). One post had the triple threat of stressed, suicide, and banging, however I
was just talking about adorable tarsirs, which have been known to off themselves in times
of stress by banging their heads on something hard.

3. The service is easy to use and, perhaps accidentally, a very entertaining diversion. There
are similar reputation monitoring services, such as Radian6 and BuddyMedia, but
NetworkClean claims its service is more real-time and individual-friendly.
At launch, the Culver City, Calif.-based NetworkClean only supports Facebook, but the
company hopes to add support for other social networks such as Twitter and LinkedIn in
the future.
The bootstrapped company was founded by Kishore Mamillapalli (pictured above) and
Doug Haustein after the duo heard stories about people losing their jobs, getting bullied
online, or not getting admitted to college because of poor social networking choices. I did
some searching to see if I could find anything scandalous about two, but of course, their
online reputations appear to be spotless.
NetworkClean is one of 80 companies chosen by VentureBeat to launch at the DEMO
Spring 2012 event taking place this week in Silicon Valley. After we make our selections,
the chosen companies pay a fee to present. Our coverage of them remains objective.
Photo credit: Heather Kelly/VentureBeat
http://venturebeat.com/2012/04/19/networkclean-does-give-a-damn-about-your-bad-
reputation/
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