Greenberg soc med & congress

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  • *Need another graphic
  • 1/5 th of all Members posting on each platform create over 50% of the content. (less than pareto principle) Those most focused on messaging and with a clear decision to use social media seem to believe in its effectiveness and use it substantially. *** Talk about this in the context of overall adoption (do we have the breakdown of who is in this top 20% on each platform?
  • - Looking at relationships between number of followers and controllable social media practices - Found that something outside of social media use is driving followers – popularity for other reasons – leadership, notoriety
  • Greenberg soc med & congress

    1. 1. Social Media + CongressLyndon B Johnson School of Public Affairs The University of Texas at Austin Professor Sherri GreenbergResearch conducted Aug 2011- May 2012
    2. 2. Context• 98% of Members of Congress use at least one social media platform• 72% of Members use all three platforms studied• Only 11 Members have not adopted any social media platform.
    3. 3. Facebook
    4. 4. Twitter
    5. 5. Overall Social Media Adoption Facebook TwitterCongress 418 408Republicans 236 235Democrats 182 173House 342 333Senate 76 75House (R) 199 199House (D) 143 134Senate (R) 37 36Senate (D) 39 39
    6. 6. Average Posts per Member per Day Facebook Twitter Congress 0.63 1.24 Republicans 0.73 1.28 Democrats 0.49 1.18 House 0.61 1.18 Senate 0.68 1.51 House R 0.71 1.23 House D 0.48 1.09 Senate R 0.84 1.53 Senate D 0.53 1.49
    7. 7. Purpose by Party
    8. 8. Distribution of Posts & Tweets
    9. 9. House Members Total Facebook Likes

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