Twitter<br />Asheville Social Media Business Courses<br />
Presented by<br />Asheville Area Chamber of Commerce at ashevillechamber.org<br />Kelby Carr of Carr Creations LLC at carr...
Basics of Twitter<br />
What is Twitter?<br />Twitter allows people to communicate in 140 characters.<br />Twitter can be used on a mobile phone o...
How to Sign Up<br />Visit twitter.com and click join<br />Create a user name<br />Add a profile picture<br />Post updates ...
Why Twitter?<br />allows real-time updates<br />creates brand familiarity quickly<br />facilitates personal connections<br...
Unexpected Benefits<br />Invitations, connections can come through direct messages (DMs)<br />Familiarity online is like t...
Staying Visible Online<br />How Twitter helps…<br />allows updates as often as needed<br />each update increases visibilit...
Business uses of Twitter<br />Dell Outlet has booked more than $3 million in revenue attributable to its Twitter posts.<br...
Why Twitter Works<br />People want information fast<br />People don’t want to wait<br />People may not want to call<br />P...
Who’s on Twitter?<br />
“Twitter is a huge untapped outlet for reaching Boomers, who increased utilization 469% during 2009.”<br />Source: Nielson...
Twitter Isn’t for Kids<br />The 55+ group is seeing bigger growth on Twitter than the teens and early 20-somethings. The d...
Twitter grew from 475,000 in February 2008 to 7,038,000 in February 2009, a 1382% jump.<br />
Finding people on twitter<br />
Connecting on Twitter<br />
Finding Friends and Followers<br />Twitter search (people or tweet and hashtag search)<br />Twitter email address import<b...
Signs of a Good Tweeter<br />
Tips on Following<br />Follow a little at a time. Start locally, for example, then branch out.<br />Target followers that ...
Communicating on twitter<br />
Tweeting by Type<br />
Twitter Etiquette<br />Don’t just self-promote<br />When people talk to you, reply<br />Don’t automate<br />Don’t spam<br ...
“The qualities that make Twitter seem inane and half-baked are what makes it so powerful”<br />– Jonathan Zittrain<br />Ha...
Example Conversation<br />The Hop Ice Cream @hopicecream<br />Thanking, Sharing Real-Time Information<br />
Following the Conversation<br />
Tips for Engaging Tweets<br />Be personal, entertaining, interesting and clever.<br />Offer help, advice and assistance to...
How to Use Twitter Efficiently<br />Ideal to update daily to few times per week<br />Consistency makes it easier<br />Set ...
Twitter tools<br />
Tweetdeck<br />A desktop and mobile phone application to help you organize, track and get notifications about Twitter.<br />
Other Twitter Tools<br />Hootsuite<br />CoTweet<br />Twitterfeed<br />Browser plugins like TwitterFox<br />Mobile phone ap...
Twitter metrics<br />
Twitter Expectations<br />It can take time and experimentation to find success on Twitter.<br />Have specific, measurable ...
Twitter MeasurementTools<br /><ul><li>Trackle
 What the Hashtag?
Radian6
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Twitter for Business

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http:///carrcreations.com presentation for Asheville Social Media Business Courses hosted at Asheville Area Chamber of Commerce.

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Twitter for Business

  1. 1. Twitter<br />Asheville Social Media Business Courses<br />
  2. 2. Presented by<br />Asheville Area Chamber of Commerce at ashevillechamber.org<br />Kelby Carr of Carr Creations LLC at carrcreations.com<br />Dulcita Love of dulcitalove.com <br />
  3. 3. Basics of Twitter<br />
  4. 4. What is Twitter?<br />Twitter allows people to communicate in 140 characters.<br />Twitter can be used on a mobile phone or a computer.<br />It allows people to communicate real-time.<br />It is a way to connect to people of similar interests, geography or lifestyle.<br />It can serve businesses as a marketing, customer service and focus group all in one.<br />
  5. 5. How to Sign Up<br />Visit twitter.com and click join<br />Create a user name<br />Add a profile picture<br />Post updates of 140 characters or less<br />Follow other members of Twitter<br />Chat with those members<br />
  6. 6. Why Twitter?<br />allows real-time updates<br />creates brand familiarity quickly<br />facilitates personal connections<br />can receive customer feedback<br />can thank customers publicly<br />
  7. 7. Unexpected Benefits<br />Invitations, connections can come through direct messages (DMs)<br />Familiarity online is like the first handshake<br />Connections online carry over to connections in person<br />Some people will be more likely to connect via Twitter than emailing you directly<br />Your tweet may be retweeted multiple times and expand your reach to other circles<br />
  8. 8. Staying Visible Online<br />How Twitter helps…<br />allows updates as often as needed<br />each update increases visibility<br />tweets show up in Google<br />others may help spread the word<br />shows business as active and vibrant<br />
  9. 9. Business uses of Twitter<br />Dell Outlet has booked more than $3 million in revenue attributable to its Twitter posts.<br />CoffeeGroundz of Houston receives 'to-go' orders via DM. <br />Etsy’s account was followed by Martha Stewart, and community on Twitter created Etsy Day to boost awareness of the site.<br />Naked Pizza in New Orleans offers Twitter only specials. This resulted in record-breaking day where 68.60% of total dollar sales came from customers who said "I'm calling from Twitter.”<br />Pepsi responds to complaints, and says when they do they get kudos on Twitter.<br />More case studies at business.twitter.com<br />
  10. 10. Why Twitter Works<br />People want information fast<br />People don’t want to wait<br />People may not want to call<br />People can read your tweets and begin to know, like and trust you<br />Tweets are short which makes them manageable<br />
  11. 11. Who’s on Twitter?<br />
  12. 12. “Twitter is a huge untapped outlet for reaching Boomers, who increased utilization 469% during 2009.”<br />Source: Nielson, Mining the U.S. Generations<br />
  13. 13. Twitter Isn’t for Kids<br />The 55+ group is seeing bigger growth on Twitter than the teens and early 20-somethings. The dominating age group on Twitter is 35-49 year olds, who make up 41%. (Source: Nielson)<br />
  14. 14. Twitter grew from 475,000 in February 2008 to 7,038,000 in February 2009, a 1382% jump.<br />
  15. 15. Finding people on twitter<br />
  16. 16. Connecting on Twitter<br />
  17. 17. Finding Friends and Followers<br />Twitter search (people or tweet and hashtag search)<br />Twitter email address import<br />Twitter lists<br />Twellow<br />Tweepz<br />TwitDir (search location, user name or bio)<br />WeFollow<br />Mr. Tweet<br />TweepSearch<br />Google search “X on Twitter”<br />
  18. 18. Signs of a Good Tweeter<br />
  19. 19. Tips on Following<br />Follow a little at a time. Start locally, for example, then branch out.<br />Target followers that make sense to you, but don’t automatically dismiss others. <br />Consider your primary audience: local, national, global or all of the above.<br />Don’t read too much into not being followed back. Sometimes engaging (@ing) leads to follow.<br />See who people you follow are talking to.<br />
  20. 20. Communicating on twitter<br />
  21. 21. Tweeting by Type<br />
  22. 22. Twitter Etiquette<br />Don’t just self-promote<br />When people talk to you, reply<br />Don’t automate<br />Don’t spam<br />Don’t @ people something you should simply tweet<br />Don’t ask for favors if you’ve never conversed<br />Don’t mass DM<br />Follow people you talk to<br />
  23. 23. “The qualities that make Twitter seem inane and half-baked are what makes it so powerful”<br />– Jonathan Zittrain<br />Harvard law professor and Internet expert<br />
  24. 24. Example Conversation<br />The Hop Ice Cream @hopicecream<br />Thanking, Sharing Real-Time Information<br />
  25. 25. Following the Conversation<br />
  26. 26. Tips for Engaging Tweets<br />Be personal, entertaining, interesting and clever.<br />Offer help, advice and assistance to fellow tweeters.<br />Engage in conversation.<br />Reply to tweets, even complaints about your company.<br />Thank people for retweets (RT)<br />Little details are not always minutiae. Sometimes, these are tweets that help people feel connected.<br />Retweet information of interest<br />For company or organization accounts, it increases personal connection by showing in bio who is tweeting<br />
  27. 27. How to Use Twitter Efficiently<br />Ideal to update daily to few times per week<br />Consistency makes it easier<br />Set aside 15 minutes to:<br />check for people talking with you on Twitter<br />other tweets of interest<br />creating your update<br />
  28. 28. Twitter tools<br />
  29. 29. Tweetdeck<br />A desktop and mobile phone application to help you organize, track and get notifications about Twitter.<br />
  30. 30. Other Twitter Tools<br />Hootsuite<br />CoTweet<br />Twitterfeed<br />Browser plugins like TwitterFox<br />Mobile phone apps like Twittelator<br />Twitpic<br />Qik<br />Twit This<br />Twitter Grader<br />TweepML<br />
  31. 31. Twitter metrics<br />
  32. 32. Twitter Expectations<br />It can take time and experimentation to find success on Twitter.<br />Have specific, measurable goals (for example, will answer certain number of questions).<br />Know your purpose to being on Twitter. <br />You will need to build relationships first before you see payoff.<br />Have a timeline.<br />
  33. 33. Twitter MeasurementTools<br /><ul><li>Trackle
  34. 34. What the Hashtag?
  35. 35. Radian6
  36. 36. Twitter search
  37. 37. Hashtags
  38. 38. Twitter-specific promo codes or in-store promotions
  39. 39. Twitter landing pages
  40. 40. Site analytics/statistics
  41. 41. Meaurement of Twitter activity (followers, retweets, replies, link sharing).
  42. 42. Trackable links such as bit.ly</li></li></ul><li>Brand Management<br />
  43. 43. Asheville Social Media Courses<br />AVLsocialmedia.com @AVLsocialmedia<br />

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