Parent Bloggers Mean Business

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Parent Bloggers Mean Business

  1. 1. Parent Bloggers Mean Business Building Success, Respect, Confidence and Income Kelby Carr @typeamom #BWELA
  2. 2. The Parent Blogger? (Disclosure: the above are not real people. They are cartoon people.)
  3. 3. The Real Parent Blogger <ul><li>Stacey Ferguson </li></ul><ul><li>@justicefergie </li></ul><ul><li>Mom Blogger </li></ul><ul><li>FTC attorney </li></ul><ul><li>Conference organizer </li></ul><ul><li>David Binkowski </li></ul><ul><li>@dbinkowski </li></ul><ul><li>Dad blogger </li></ul><ul><li>Marketer </li></ul><ul><li>Past WOMMA board member </li></ul><ul><li>Kristie McNealy </li></ul><ul><li>@kristiemcnealy </li></ul><ul><li>Mom blogger </li></ul><ul><li>Politician </li></ul><ul><li>MD </li></ul>
  4. 4. Building Respect <ul><li>Have confidence </li></ul><ul><li>Don’t obsess over competition </li></ul><ul><li>Get paid for work </li></ul><ul><li>Don’t be a brand groupie </li></ul><ul><li>Behave like a professional and treat your blog like the business it is </li></ul>
  5. 5. Confident
  6. 6. Focus
  7. 7. Pareto Principal <ul><li>You get 80% of profits/impact/results from 20% of efforts </li></ul><ul><li>Conversely, that other 80% of effort yields only 20% of results </li></ul><ul><li>You need to find your 20% sweet spot </li></ul><ul><li>Eliminate, automate or delegate the rest </li></ul>
  8. 8. Refine Your Focus
  9. 9. Strategic Risk Taking
  10. 10. <ul><li>“ We must walk consciously only part way toward our goal, and then leap in the dark to our success.” </li></ul><ul><li>- Henry David Thorough </li></ul>
  11. 11. How to go for it wisely <ul><li>Market test your idea </li></ul><ul><li>Focus on ideas that require very little time and money to launch </li></ul><ul><li>Start small and build as you gain success </li></ul><ul><li>Create a business plan first </li></ul>
  12. 12. Make Money
  13. 13. Tactics for making a living <ul><li>Passive income like eBooks, books, digital products and evergreen content that monetizes daily or seasonally </li></ul><ul><li>Figure out what you do best and love to do, and market that service </li></ul><ul><li>Diversify your income </li></ul>
  14. 14. Income Options
  15. 15. Parent Blogging is an Industry <ul><li>And we mean business… </li></ul>
  16. 16. Parent Bloggers Mean Business Building Success, Respect, Confidence and Income Kelby Carr @typeamom #BWELA

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