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  • I attended this presentation live. Very helpful training session taught by Kelby Carr of Carr Creations.

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Facebook Presentation Transcript

  • 1. Facebook
    Asheville Social Media Business Courses
  • 2. Presented by
    Asheville Area Chamber of Commerce at ashevillechamber.org
    Kelby Carr of Carr Creations LLC at carrcreations.com
  • 3. Basics of Facebook
  • 4. What is Facebook?
    Facebook is a social network where people connect with friends and companies
    Facebook can be used to communicate and to share pictures, links, events, content, videos and more
    Facebook is a mainstream social network (reaches 52% of social users online vs. Twitter’s 10%)*
    Facebook is the place to reach both influencers and consumers en masse
    *Source: Nielson
  • 5. All it takes is a computer or a phone
  • 6. Types of Facebook Profiles
    Your personal profile is attached to your full name and a photo of you
    You make friends
    You share updates, pictures, videos and content
    The best business promotion is a combination of personal and business profiles
    Your business fan page is attached to your business name and a business photo or logo
    You get fans
    You share updates, pictures, videos and content
    Your fans share the same
  • 7. Tips for Getting Started
    You should first sign up as a person with your real name (not business name) and your headshot
    Determine if you want business and personal mixed or separated
    You can use tools such as email import to find people you already know to add as friends
    You can determine how private or public you want your account to be
    You should use a business page that will not show your personal information
    Maintain access and control of your fan page
  • 8. “You will make mistakes. If you are sincere about helping the community, the authenticity will show and your mistakes will be forgiven.”
    Zia Yusuf
    executive vice president for SAP’s global ecosystem and partner group
  • 9. Why Facebook?
    Facebook is the number 2 site on the entire web for traffic, with 133 million unique visits in January 2010.
    It is ranked second, only behind Google.
    The traffic has doubled in the past year.
    The story of Facebook is being made into a major motion picture, The Social Network.
    Source: Compete.com
  • 10. Facebook by the Numbers
    More than 3 billion photos uploaded each month
    More than 5 billion pieces of content shared each week
    Business Pages have created more than 5.3 billion fans
    Average user spends more than 55 minutes per day
    More than 400 million active users
    50% of active users log on to Facebook in any given day
    More than 35 million users update their status each day
    More than 60 million status updates posted each day Source: Facebook
  • 11. Facebook Demographics
    Source: Facebook and iStrategy
  • 12. Facebook privacy
  • 13. “Don't say anything online that you wouldn't want plastered on a billboard with your face on it."
    Erin Bury
    Sprouter community manager
  • 14. Being Safe on Facebook
    Like any popular site, there are issues with privacy and security
    Do not click suspicious links
    Do not click emails or strange messages seeking Facebook login information
    Be wary of strange applications asking for permission to launch in Facebook
    Use the built-in settings to decide for yourself how private your profile should be
  • 15. You can control your privacy
    Facebook lets you decide who can see a wide variety of aspects of your privacy. You can be as open as you’d like, you can make sure only friends you approve see your information, or you can lock down your profile so people only see very basic information like your name and a tiny picture of you without your permission.
  • 16.
  • 17. Facebook fan pages
  • 18. A Great Fan Page
    Set your fan page’s address at facebook.com/username
    Encourage interaction, engagement and feedback from your fans
    Reward customers for being fans via deals, great content, a sense of relationship
    Is open and allows fans to comment, add pictures, add videos, participate
    Responds quickly to contributions from fans
  • 19. French Broad Chocolate Lounge
  • 20. Starbucks
  • 21. Etsy
  • 22. Little Debbie Engaging Fans
    Little Debbie posts a picture of the original girl used for their brand.
    477 likes and 107 comments
    “makes me want to buy more cream pies”
    “I can't even remember how many brownies I've eaten while looking at that face”
  • 23. Building a fan base
  • 24. “The secret isn’t growing a huge fan base. We have 100,000 Facebook fans, but those fans have all come to us organically. We believe the more organic the growth, the more loyal the fans, the more likely they will be repeat customers.”
    Cam Balzer
    vice president of marketing at Threadless
  • 25. Getting Fans
    Promote your fan page everywhere: on location, on web site, in company email signatures, e-newsletter, brochures, with site badge and in advertising
    Invite your Facebook friends to be fans
    Be an active user on Facebook
    Invite people to join on Facebook and other social networks
    Offer incentives to become a fan via contests, coupons and exclusive deals
  • 26. Incentives to Fans
    Kraft offers new fans a chance to get their new Cheesy Explosion Macaroni and Cheese free if they become a fan.
    They encourage both viral spreading of the offer, and new fans left several comments raving about their products.
  • 27. How Facebook is Viral
  • 28. Fan Page Statistics
    Fan page insights provide data on interactions and demographics of your page.
  • 29. “The polling of Internet users shows that friends’ recommendations are the most reliable driver behind purchasing decisions. Right now that market is largely untapped. Facebook and other social networks can allow that to happen.”
    Yuri Milner
    Russian social-media investor
  • 30. Facebook tips
  • 31. Bad Practices
    Do not bombard fans with several messages or links at once
    Do not spam other people’s profiles or fan pages with promotion of your business
    Allow conversation to appear on your fan page wall unless it is inappropriate
    Don’t be non-responsive
    Do more than just self-promote, but also join into the conversation
    Don’t leave control with one employee
  • 32. Facebook Applications
    Networked Blogs
    GLPrint Business Cards
    Professional Profile
    My Office
    Static FBML
    Find more at http://mashable.com/2009/01/22/business-facebook-apps/
  • 33. Facebook advertising
    You can purchase ads on Facebook for as little as $5 per day
    You can drive clicks to a web site or your fan page
    You pay by the click
    You can target ads by demographics or interest in certain keywords
    Ads are at facebooks.com/ads
  • 34. Time Management
    It is acceptable to automate some, such as pulling in Twitter updates or a blog feed
    You can “hide” items in your main page Facebook stream, such as games and silly apps
    Schedule a few minutes every weekday to visit Facebook and check fan page
    Take a few minutes once a week to visit other business pages for ideas
  • 35. Asheville Social Media